Do-It-Yourself Site Search EvaluationPresentation Transcript
Do ItYourself Site Search Evaluation
The Unbxd Cheat Sheet Auto-complete Searching category and sub-category names Single word Spellcheck Phonetic search Double word Spellcheck Contextual search Spell correction Weighted terms Stemming, single vs. Plural Spatial searching Stemming, tenses Synonym matching
Auto-complete Shorten purchase cycles Suggest up-sell, cross- sell products in drop- down box Encourage searching for specific products, which improves the relevance of search results.
Single Word Spellcheck Shorten purchase cycles by suggesting corrections. Reduce chances of a lost sale due to mis-spelled search query. Improve user experience
Double Word Spellcheck Enhance user experience for more than one word typed by the visitor.
Stemming: Singular Vs. Plural Results must be the same for singular and plural queries. Eg. Run versus Running, when searching for shoes. Must provide uniform results for both types of queries when visitors think differently. Extremely important for promotions :- merchandiser may run campaign against run but not running.
Stemming: Tenses Must provide uniform results for past and present tense queries. For eg. Stripe T-shirt Vs. Striped T-shirt Motivated by same reasons, mainly. i.e. Promotions effectiveness and better user experience.
Category Matching Visitors search for categories, sub- categories and store names. These names are not always present in each product or SKU. Must still display the contents of each category/sub-category or store. Do you display contents of the exact category or only those products which contain category name in the description?
Category Relevance Visitors search for generic queries. There may be multiple stores in which the query matches. Do you know which store or category is most relevant for the query? Do you simply display the store/category with most results? Must show the most relevant
Phonetic Spellcheck Visitors make very obvious spell mistakes. Phonetic spell check ensures that similar sounding words are more important than other words when correcting a spell- mistake. Does your search correct “jeens” to “jeans” or something else? Does your search correct “nokea” to “nokia”?
Contextual Search Humans think about products in a particular way. “I want watches less than 5000” “Are there hotels around airport in Sydney?” Search must understand the context of the naturally expressed keywords. Allow visitors to search for attributes like price ranges, brand names, etc.
Weighted Terms Let’s say visitors search for “brown leather jackets”. What does your search display if there are no brown leather jackets but there are brown shoes and leather jackets? Does the search understand that “jackets” is the key term here and not “brown” and “leather”? Understanding the relative importance of words in a search query is important.
Spatial Search Visitors on travel sites look for proximity to landmarks. Search needs to understand distances and proximity. Can you search for distances from landmarks? Can you search for travel time from landmarks?
Synonym Matching Visitors use some words interchangeably. Cellphones are the same as Mobiles. Does your search know that it needs to present same results for both searches? Is there a simple way for you to create more such relationships between words?
Cover Image by philenthropist/FlickrStemming image by Cooking For Geeks/FlickrGramophone image By Ludmiła Pilecka (Own work)[GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0(http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia CommonsBalance scale by Sepehr Ehsani/FlickrRadar image by Morning Calm News/Flickr