75 Statistics Every Online Retailer Should Know

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Spot the latest trends in the ecommerce industry with these 75 statistics that will help you predict the future of ecommerce.

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75 Statistics Every Online Retailer Should Know

  1. 1. 75 Statistics Every Online Retailer Should Know
  2. 2. Email Marketing
  3. 3. 1 59% of B2B marketers say email is the most effective channel for generating revenue. Source: BtoB Magazine
  4. 4. 2 Companies are attributing 23% of their total sales to email. Source: Econsultancy
  5. 5. 3 Personalized emails improve click-through rates by 14% , and conversion rates by 10% . Source: Aberdeen
  6. 6. 4 75% of people prefer to receive offers over any other form of call-to-action. Source: Text Marketer
  7. 7. 5 The adoption of marketing automation technology is expected to increase by 50% by 2015. Source: Sirius Decisions
  8. 8. 6 68% of consumers spend time reading content from a brand they are interested in. Source: Content Marketing Association
  9. 9. 7 Email marketing ROI is around 4300% . Source: Shopify
  10. 10. Content Marketing
  11. 11. 8 78% of CMOs think custom content is the future of marketing. Source: Hanley Wood
  12. 12. 9 Each month, 329 million people read blogs. Source: Blogging.org
  13. 13. 10 62% of companies today outsource their content marketing. Source: Inbound Writer
  14. 14. 11 37% of marketers say blogs are the most valuable content type for marketing. Source: Content+
  15. 15. 12 Content creation ranked as the single most effective SEO tactic by 53%. Source: Marketing Sherpa
  16. 16. Mobile
  17. 17. 13 “Apps are critical. Retailers have to have a mobile strategy today to be effective” by comScore’s Gian Fulgoni. Source: Internet Retailer
  18. 18. 14 47% of marketing companies plan to increase their efforts in mobile apps in the next year. Source: Experian
  19. 19. 15 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. Source: StrongMail
  20. 20. 16 45% of US businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%), and QR codes (49%) being the most common tactics. Source: Experian
  21. 21. 17 Forrester Research predicts that M-Commerce will grow to $31 Billion over the next few years in the US – thereby doubling Social Commerce. Source: Quora
  22. 22. 18 78% of smartphone users access a retailer’s website through a mobile app. Source: comScore mobile usage
  23. 23. 19 51% of Facebook referrals for publishers come from mobile. Source: Mobstac
  24. 24. 20 79% of smartphone owners also use their devices to shop. Source: Google
  25. 25. 21 According to a new study by InMobi and Mobext, “almost 70% of tablet owners make a purchase on their device every month. Source: Econsultancy
  26. 26. 22 48% use or would like to use a smartphone to shop while in-store or on the go. Source: Local Point
  27. 27. Social Media
  28. 28. 23 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester
  29. 29. 24 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. Source: Aberdeen
  30. 30. 25 Currently, marketers allocate 7.6% of their budgets to social media. CMOs expect that number to reach 18.8% in the next five years. Source: CMO Survey
  31. 31. 26 90% of users listen to recommendations shared from friends. Source: Voltier Digital
  32. 32. 27 87% of B2B marketers use social media to distribute content. Source: Content Marketing Institute
  33. 33. 28 80% of users prefer to connect with brands on facebook. Source: Huffington Post
  34. 34. 29 34% of marketers have generated leads on Twitter. Source: Digital Buzz Blog
  35. 35. 30 Conversion rates are 105% higher for consumers who interact with ratings and product reviews. Source: Prestige Marketing
  36. 36. 31 According to an IBM study, 85% of users say social networks influence their purchasing decisions. Source: CMS Wire
  37. 37. Personalization
  38. 38. 32 62% of adults under 34 are willing to share their location to get more relevant content. Source: JiWire
  39. 39. 33 Personalization techniques have delivered far more relevant web experiences & increased conversion rates by 70% . Source: Search Engine Watch
  40. 40. 34 56% of consumers say they would be more inclined to use a retailer if it offered a good personalised experience. Source: Metail
  41. 41. 35 80% of marketers define dynamic personalization in email as highly important. Source: Adobe and DMA
  42. 42. 36 94% of companies agree that personalisation “is critical to current and future success.” Source: Econsultancy
  43. 43. 37 Co-operative Travel has seen a 95% increase in visitors and 217% increase in revenue once it started implementing personalisation on its website. Source: Econsultancy
  44. 44. Product Recommendations
  45. 45. 38 “We’re able to deliver much more relevant suggestions by using data from both online and store purchases,” - Ben Galbraith of Walmart Global eCommerce. Source: Walmart
  46. 46. 39 54% of retailers that use automated product recommendations increased their average order value year over year. Source: Forrester
  47. 47. 40 Vendors who use product recommendations noticed an increase in their sales between 2% and 20%. Source: Yahoo Small Business
  48. 48. 41 “73 % of consumers surveyed said they prefer do business with retailers who use personal information to make their shopping experience more relevant.” Source: Accenture
  49. 49. 42 A study made by Forrester, revealed that, 15% of shoppers admitted that their buying decisions are influenced by the recommendation of products. Source: Yahoo Small Business
  50. 50. 43 62% admitted that the recommendations given to them helps them in finding what they want and intend to buy. Source: Yahoo Small Business
  51. 51. Customized Products
  52. 52. 44 Customization expert Joseph Pine mentioned in his book ‘Markets of One’, that suggested - Customization would change the fundamental structure of the American economy. Source: Mashable
  53. 53. 45 More than 35% of U.S. online consumers are already interested in customizing product features. Source: Mashable
  54. 54. Site Search
  55. 55. 46 Walmart.com began using its own site search tool and said that it had improved conversions by 20%. Source: Mashable
  56. 56. 47 A report from FineWise estimated that the number of visitors using site search was really about 50%.” Source: Practical Ecommerce
  57. 57. 48 A study in Outbrain shows that search is the #1 driver of traffic to content sites, beating the social channels. Source: Mediabistro
  58. 58. 49 Use of the search box results in an average conversion ratio of 2.4%, against an average of 1.7%. Source: Econsultancy
  59. 59. 50 A Jupiter Research study found that 80% of customers will abandon a site after a poor search experience. Source: Multichannel Merchant
  60. 60. 51 Consumers expect internal search engines to know what they’re looking for. Unfortunately, 85% of site searches don’t return what the user sought. Source: Multichannel Merchant
  61. 61. 52 By incorporating quality search functionality, 83% respondents reported improved user experience, 65% cited more use of the site and 64% reported increased sales. Source: Econsultancy
  62. 62. 53 A full 30% of browsing sessions on ecommerce properties involve use of the site search box, according to eConsultancy. Source: Adialicious
  63. 63. Product Videos
  64. 64. 54 90% of the information that comes to the brain is visual. Source: Zabisco
  65. 65. 55 Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement. Source: Simply measured
  66. 66. 56 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. Source: Hubspot
  67. 67. 57 Using video demos of items on product pages increased sales for Zappos between 6% and 30%. Source: Econsultancy
  68. 68. 58 Study from various retailers have proved that they have boosted conversions by as much as 160% by using product videos. Source: Econsultancy
  69. 69. Showrooming
  70. 70. 59 A comScore study found that 35% of U.S. consumers reported showrooming and of those, half were between 25 and 34 years old. Source: Wikipedia
  71. 71. 60 75% of respondents said they “sometimes” engage in showrooming and 40% actually buy online. Source: The Future of Commerce
  72. 72. 61 Research from BizRate reveals that 1.32% of in-store sales are lost to showrooming on mobile devices—and half of those sales went to the e-commerce site where the showrooming took place. Source: The Future of Commerce
  73. 73. 62 72% of consumers engage in showrooming because the price was better online. Source: Fashions Collective
  74. 74. 63 The average customer spends $285 online after trying a product out in a Best Buy store. Walmart showroomers spend $119.10 online and Target showroomers spend $79.30. Source: The Future of Ecommerce
  75. 75. 64 A whopping 57% of all post-showrooming transactions go to Amazon.com. Source: The Future of Ecommerce
  76. 76. Dynamic Pricing
  77. 77. 65 Amazon changes its price every 10 mins on average and saw a 27.2% increase in sales from 2012 to 2013 and generated over $44bn in sales in 2013. Source: Social Beat
  78. 78. 66 Dynamic pricing allows retailers to remain competitive with 24/7 price monitoring and changes, boosting profits by 25% on average. Source: Econsultancy
  79. 79. 67 Pricing intelligence software has already caught on as 22% of retailers have chosen to implement it. Source: Econsultancy
  80. 80. 68 Research has found that price optimization software improves gross margins by 10%. Source: Econsultancy
  81. 81. Bitcoin
  82. 82. 69 In its first day of day of accepting Bitcoin, Overstock. com reported 780 orders were paid using bitcoin totalling over 124,000 USD in sales. Source: InvestorPlace
  83. 83. 70 Ofir Beigel of 99Bitcoins said ‘Bitcoin is gradually infiltrating the E-commerce because it’s a viable and innovative solution’. Source: Forbes
  84. 84. 71 eBay CEO John Donahoe admitted to owning bitcoin and that it is going to play an “important role” in the future of PayPal. Source: Nicolekersh
  85. 85. 72 Atkinson estimates that around 100 of SumAll's merchant customers are already accepting bitcoins, and that 5- 10% of them will do so in the next few months. Source: ClickZ
  86. 86. 73 Amazon who initially avoided bitcoin like the plague, now own a Bitcoin-Related Cloud Computing Patent. Source: Startup Daily
  87. 87. Big Data
  88. 88. 74 80% of business-relevant information originates in unstructured form, primarily text, (but also video, images, and audio). Source: Information Week
  89. 89. 75 A report by McKinsey says - Companies that put data at the center of the marketing and sales decisions improve their marketing return on investment by 15 – 20 %. Source: Forbes

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