Your SlideShare is downloading. ×
0
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Nicole Allen's Textbook Advocacy Slides
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Nicole Allen's Textbook Advocacy Slides

1,527

Published on

Nicole Allen's Textbook Advocate Director, Student PIRGs presentation at CCCOER Fall Quarterly 2010

Nicole Allen's Textbook Advocate Director, Student PIRGs presentation at CCCOER Fall Quarterly 2010

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,527
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2. The Problem
  • 3. The Problem Textbooks cost $900 per year for the average student
  • 4. The Problem
    • Prices rising
    • 4 times
    • the rate of inflation
    250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbook Prices Textbooks Inflation
  • 5. The Problem
    • 26% of tuition @ public 4-year
    • 72% of tuition @ comm. college
    Textbooks cost HOW much???
  • 6. The Problem
    • Campaign started by students at UCI in 2003
    • Step 1: Research
  • 7. The Problem 6 th Edition Outrageous Prices $238.95 only
  • 8. The Problem Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
  • 9. The Problem Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
  • 10. The Problem
    • Withholding price info from professors
    • Charging far lower prices overseas
    • Custom and loose leaf editions sabotage resale
    • “ Cheaper” e-books end up costing more
  • 11. The Problem Market Failure
  • 12. The Problem Normal Market Producer Consumer
  • 13. The Problem Textbooks Market Publisher Professor Students
  • 14. The Problem Prescription Drugs
  • 15. The Problem
    • Substantially reduce costs
    • Fix the market failure
    Making Textbooks Affordable
  • 16. Open Textbooks
  • 17. Open Textbooks
    • 1. Like regular texts:
        • Table of contents, chapters, exercises
        • Written by experts
        • Edited and reviewed
    Open Textbook Online: Free Print: $26.98
  • 18. Open Textbooks
    • 2. Except affordable:
        • Free online to everyone
        • Downloadable, printable at no additional cost
        • Hard copies for $20-30
    Open Textbook Online: Free Print: $19.95
  • 19. Open Textbooks
    • 3. And flexible:
        • Instructors can customize by adding, editing, combining
        • New editions are optional
    Open Textbook Online: Free Print: $29.95
  • 20. Open Textbooks
    • Benefits of open textbooks:
        • All students have access online
        • Print copies and other formats are optional and affordably priced
  • 21. Open Textbooks
    • Student preferences:
    75% Prefer print 25% Prefer digital 94% Comfortable with print 48% Comfortable with digital
  • 22. Open Textbooks
    • Benefits of open textbooks:
        • All students have access online
        • Print copies and other formats are optional and affordably priced
        • Empower students as consumers
  • 23. Open Textbooks Publisher Professor Students Open Textbooks
  • 24. The Campaign
  • 25. The Campaign Overall Strategies:
    • Expose the problem
    • Organize faculty
    • 3. Price Disclosure
    • 4. Promote alternatives
  • 26. The Campaign Open Textbooks Project:
        • Statement of Intent (2,500 faculty)
        • Student-to-faculty outreach
        • Media attention
        • Open textbook catalog
  • 27. Field Update
  • 28. Field Update
    • This year’s activities:
        • “ Market” to 1000 faculty
        • 30 presentations
        • 100 campuses
        • 3 academic conferences
        • 2 press conferences
  • 29. Field Update
    • So far…
        • 40 adoptions and counting
        • Press conference with Sen. Durbin
        • 500 news articles, incl. 2 from AP
        • Press event next week
  • 30. Field Update
        • General
        • Observations
  • 31. Nicole Allen Textbooks Campaign Director The Student PIRGs 401-484-8104 [email_address] www.studentpirgs.org/open-textbooks

×