Nicole Allen's Textbook Advocacy Slides

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Nicole Allen's Textbook Advocate Director, Student PIRGs presentation at CCCOER Fall Quarterly 2010

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Nicole Allen's Textbook Advocacy Slides

  1. 2. The Problem
  2. 3. The Problem Textbooks cost $900 per year for the average student
  3. 4. The Problem <ul><li>Prices rising </li></ul><ul><li>4 times </li></ul><ul><li>the rate of inflation </li></ul>250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbook Prices Textbooks Inflation
  4. 5. The Problem <ul><li>26% of tuition @ public 4-year </li></ul><ul><li>72% of tuition @ comm. college </li></ul>Textbooks cost HOW much???
  5. 6. The Problem <ul><li>Campaign started by students at UCI in 2003 </li></ul><ul><li>Step 1: Research </li></ul>
  6. 7. The Problem 6 th Edition Outrageous Prices $238.95 only
  7. 8. The Problem Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
  8. 9. The Problem Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
  9. 10. The Problem <ul><li>Withholding price info from professors </li></ul><ul><li>Charging far lower prices overseas </li></ul><ul><li>Custom and loose leaf editions sabotage resale </li></ul><ul><li>“ Cheaper” e-books end up costing more </li></ul>
  10. 11. The Problem Market Failure
  11. 12. The Problem Normal Market Producer Consumer
  12. 13. The Problem Textbooks Market Publisher Professor Students
  13. 14. The Problem Prescription Drugs
  14. 15. The Problem <ul><li>Substantially reduce costs </li></ul><ul><li>Fix the market failure </li></ul>Making Textbooks Affordable
  15. 16. Open Textbooks
  16. 17. Open Textbooks <ul><li>1. Like regular texts: </li></ul><ul><ul><ul><li>Table of contents, chapters, exercises </li></ul></ul></ul><ul><ul><ul><li>Written by experts </li></ul></ul></ul><ul><ul><ul><li>Edited and reviewed </li></ul></ul></ul>Open Textbook Online: Free Print: $26.98
  17. 18. Open Textbooks <ul><li>2. Except affordable: </li></ul><ul><ul><ul><li>Free online to everyone </li></ul></ul></ul><ul><ul><ul><li>Downloadable, printable at no additional cost </li></ul></ul></ul><ul><ul><ul><li>Hard copies for $20-30 </li></ul></ul></ul>Open Textbook Online: Free Print: $19.95
  18. 19. Open Textbooks <ul><li>3. And flexible: </li></ul><ul><ul><ul><li>Instructors can customize by adding, editing, combining </li></ul></ul></ul><ul><ul><ul><li>New editions are optional </li></ul></ul></ul>Open Textbook Online: Free Print: $29.95
  19. 20. Open Textbooks <ul><li>Benefits of open textbooks: </li></ul><ul><ul><ul><li>All students have access online </li></ul></ul></ul><ul><ul><ul><li>Print copies and other formats are optional and affordably priced </li></ul></ul></ul>
  20. 21. Open Textbooks <ul><li>Student preferences: </li></ul>75% Prefer print 25% Prefer digital 94% Comfortable with print 48% Comfortable with digital
  21. 22. Open Textbooks <ul><li>Benefits of open textbooks: </li></ul><ul><ul><ul><li>All students have access online </li></ul></ul></ul><ul><ul><ul><li>Print copies and other formats are optional and affordably priced </li></ul></ul></ul><ul><ul><ul><li>Empower students as consumers </li></ul></ul></ul>
  22. 23. Open Textbooks Publisher Professor Students Open Textbooks
  23. 24. The Campaign
  24. 25. The Campaign Overall Strategies: <ul><li>Expose the problem </li></ul><ul><li>Organize faculty </li></ul><ul><li>3. Price Disclosure </li></ul><ul><li>4. Promote alternatives </li></ul>
  25. 26. The Campaign Open Textbooks Project: <ul><ul><ul><li>Statement of Intent (2,500 faculty) </li></ul></ul></ul><ul><ul><ul><li>Student-to-faculty outreach </li></ul></ul></ul><ul><ul><ul><li>Media attention </li></ul></ul></ul><ul><ul><ul><li>Open textbook catalog </li></ul></ul></ul>
  26. 27. Field Update
  27. 28. Field Update <ul><li>This year’s activities: </li></ul><ul><ul><ul><li>“ Market” to 1000 faculty </li></ul></ul></ul><ul><ul><ul><li>30 presentations </li></ul></ul></ul><ul><ul><ul><li>100 campuses </li></ul></ul></ul><ul><ul><ul><li>3 academic conferences </li></ul></ul></ul><ul><ul><ul><li>2 press conferences </li></ul></ul></ul>
  28. 29. Field Update <ul><li>So far… </li></ul><ul><ul><ul><li>40 adoptions and counting </li></ul></ul></ul><ul><ul><ul><li>Press conference with Sen. Durbin </li></ul></ul></ul><ul><ul><ul><li>500 news articles, incl. 2 from AP </li></ul></ul></ul><ul><ul><ul><li>Press event next week </li></ul></ul></ul>
  29. 30. Field Update <ul><ul><ul><li>General </li></ul></ul></ul><ul><ul><ul><li>Observations </li></ul></ul></ul>
  30. 31. Nicole Allen Textbooks Campaign Director The Student PIRGs 401-484-8104 [email_address] www.studentpirgs.org/open-textbooks

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