SocentBootcamp - Social Media Training
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SocentBootcamp - Social Media Training

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Elise Meyer's presentation at Social Entrepreneur Bootcamp on the role of social media in changemaking.

Elise Meyer's presentation at Social Entrepreneur Bootcamp on the role of social media in changemaking.

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SocentBootcamp - Social Media Training SocentBootcamp - Social Media Training Presentation Transcript

  • Unltd IndiaSocial Media Training
    23 March, 2010
  • What is social media?
    Counterpart to MSM, or mainstream media outlets
    Based on social networking and “crowd sourcing”
    Foundation is interactivity and accessibility
    Strong use of multimedia
    Highly democratic
  • The Social Media Landscape
  • What Can It Do For Me?
    Harness as marketing channels
    Establish direct dialogues with consumers/enthusiasts/volunteers, etc
    Update news in real time
    Provide a customer service function
    Create a personality for the organization
    Build relationships and loyalty
  • How Do I Use Social Media Properly?
    The 5 Ls:
    Look
    Listen
    Lounge
    Learn
    Launch
  • The Blogging Platforms:
  • The Sharing Platforms:
    Online video sharing website
    19% of internet users view online video daily; 57% have viewed
    at least once (2007 Pew Internet and American Life)
    YouTube's demographic skews heavily to the 35 - 64 age brackets. 
    Nielsen/Net Ratings - 55% (May 2006)
    comScoreMedia Metrix - 48% (May 2006)
    Quantcast - 65% (Aug 2006)
  • The Sharing Platforms:
    • Photo sharing website
    • 50% of users are female
    • 70% of users are between the ages of 25 and 54.
    • The largest demographic, at around 30%, are between the ages of 35 and 44.
    • 75% of visitors have at least a partial college education.
  • The Social Networking Sites:
    Largest social networking site
    57% of Facebook users are female
    Largest demographic, at 27%, is between the ages of 45 and 54.
    Second largest, at 25%, are between the ages of 35 and 44.
    65% have had at least a partial college education
  • The Social Networking Sites:
    “micro-blogging” platform
    60% of users are female
    29% of users are between the ages of 35 and 44. The second largest demographic are users between the ages of 45 and 54, comprising 21% of total users.
    79% have at least a partial college education
  • In the Next 5 Minutes, You Can:
    Choose a blogging platform
    Register a fan page on Facebook
    Create your Twitter handle
    Pick an avatar photo
    elisehmeyer@gmail.com