5. How did you attract/address your target audience?
<ul><li>There were many ways we wanted to try but ended up attracting our target audience by holding a viewing of our film in the media suite. I gathered a student who heard me over talking about my film and asked if he would like to see it. We asked him questions for example ‘How was the editing techniques?’. From the feedback, the viewer correctly identified the genre of the film and he also gave us important feedback as to how they know it's a thriller. Also, we found out that the audiences wanted to know what was going to happen next, they wanted to know what happened to the girl and who picked up the camera, and who and what does the killer look like. Their curiousness of the clip and the questions led them into stating that they would like to watch the film in the cinema because it appealed to them and it would be something that would keep them entertained especially the fact that we used female characters. However, the viewer was male and not female but did enjoy the clip. Also we did use other female viewers and got better and relative feedback. Our audience mainly also liked and enjoyed the music used in the film and liked the location and the cameras changed from hand held to directors view. </li></ul>