What is social media? We don’t have a choice whether we do social media; the question is how well we do it. Erik Qualman
Social media myths #1 Isn’t it a bit of a fad? It’s not really that popular 1bn+ est. no of global social media users
Social media myths #1 Isn’t it a bit of a fad? It’s not really that popular Time taken to reach 50 million listeners/viewers/accounts It took radio 38 years to reach 50m. Terrestrial TV took 13 years to reach 50m. The internet took four years to reach 50m. In less than nine months, Facebook added 100 million users. Source: http://econsultancy.com/uk/blog/4402-20+-more-mind-blowing-social-media-statistics
Social media myths Sep 2011 survey of Chief Marketing Directors in USA What % of marketing budget will be spent on social media? 2016: 17.5% 2012: 10.1% 2011: 7.1% Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157965&nid=130703
Social media myths #2 But I’m too old / my customers are too old / it’s just for teenagers 74+ 50+ 74+ yr-olds are fastest-growing social network demographic 16 Dec 2010. Pew Research Center's Internet & American Life Project 50+ yr-olds the fastest-growing Facebook demographic Apr 2009- May 2010. Pew Research Center's Internet & American Life Project
Social media myths #3 If I open my business to social media, I’ll get publically criticised Customers are already complaining about you (and complementing you) in blogs, forums, reviews, on Twitter/ Facebook, etc
Social media myths #3 If I open my business to social media, I’ll get publically criticised
A mix of positive/negative feedback is seen as more authentic; it builds trust
Chance to turn disgruntled into satisfied customers
Social media myths 33% 6.5m #4 It’s a waste of money / there’s no measurable ROI increase in check- ins from a $1,000 Foursquare promotion Gift cards offered as check-in bait on 16 Apr 2010; The brand added 600k new fans as a direct result. $ revenue earned from Twitter in two years Worldwide revenues from Twitter Between 2007-2009 according to official Dell figures.
Social media myths 5-fold #4 It’s a waste of money / there’s no measurable ROI increase in sales of Blendtec blenders following low-cost YouTube stunt. Videos of Blendtec’s CEO blending everyday objects become YouTube sensation.
Social media myths #4 It’s a waste of money / there’s no measurable ROI Look beyond sales. Think,
Social media myths #4 It’s a waste of money / there’s no measurable ROI Finally. Social media’s influence on search results is growing. Google/Bing layer social on search ie social media increases online visibility.
How big? 100m 750m active global Twitter users 8 Sep 2011. Twitter.com estimated UK Twitter users 6 Sep 2011. Umpf active global Facebook users 6 July 2011. Facebook.com active UK Facebook users 3 Mar 2011. Facebook Europe VP c15m 30m
How big? 218% 9m growth in Tumblr users to 13.4m in 2011. Tumblr fall in Google+ use Jul-Sep 2011. Guardian Instagram users, 200m photos, 4 employees. Instagram growth at Foursquare in 2010 to 6m users. Foursquare -41% 3400%
How Social Media Has Changed Customer Service Forever”
Tourism Queensland 12 Jan 2009, a press ad launches:
Tourism Queensland 12 Jan 2009, a press ad launches:
Tourism Queensland Press & PR launched it Social media harnessed it 34,684 video applications from 197 countries 475,000 votes 8.5m web hits / 55m page views / av 8.22 mins 378,735 Facebook referrals to islandreefjob.com Facebook fans inc from 2,356 to 7,196 24,782 Twitter referrals to islandreefjob.com Twitter followers inc from 335 to 5,302 610 hours of YouTube user-generated content Overall PR value: AUD$398million
Tourism Australia TA launched ‘There’s nothing like Australia’ AUS$150m ad campaign nothinglikeaustralia.com Spoof site nothinglikeaustralia.net Images spread virally on Twitter, FB, Flickr, etc
Wrap-up Social media It’s no fad. With or without you, consumers are already talking about you. Companies around the world, in every sector, are using social media to: Engage with audiences new & old Build brand awareness Develop trust Improve their rankings on search engines ...and drive sales
Thank you for listening. Social media. With a bit more To share this presentation or view again, visit: bit.ly/ttasocialmedia Questions?Email me: firstname.lastname@example.org @adrian_johnson @Umpf
Presentation image credits http://theangelicious.blogspot.com/ http://www.slideshare.net/oursocialtimes/smm11-bmibaby-case-study-using-location-based-networks-to-inspire-customer-loyalty-engagement http://www.socialnomics.net/the-book/ http://www.youtube.com/user/Socialnomics09 http://www.iconarchive.com/show/blue-jeans-social-media-icons-by-mysitemyway/twitter-bird-3-icon.html http://upload.wikimedia.org/wikipedia/en/f/fb/Soc-net-paten-growth-chart.png http://www.wordle.net http://davidroberts1992.wordpress.com/2011/03/23/media-studies-%E2%80%93-television-broadcaster-or-narrowcaster/ http://blogs.mcall.com/.a/6a00d8341c4fe353ef01347fa928e2970c-popup http://www.justaskcarl.co.uk/contact_us.html http://t1.gstatic.com/images?q=tbn:ANd9GcSD2JmhMqvKa-JkoyQXDRhf15jOECQSUs2IezaWjxWRBUV5XgmB http://writingfromscratch.com/wp-content/uploads/2009/09/McDonalds.png http://www.topnews.in/files/dell-logo_1.jpg http://regmedia.co.uk/2010/04/05/ipad_blend1.jpg http://www.yourlogoresources.com/tumblr-logo/ http://www.gray-dawes.co.uk/media/Call%20Us%20Try%20Us/Tick-blue.jpg http://blogs.channel4.com/snowblog/files/2010/12/22_gatwicksnow_w.jpg http://adsoftheworld.com/files/images/queenslandad.jpg Bmibaby and Gatwick case studies courtesy of their social media agency The Rabbit Agency http://www.therabbitagency.com/