PPT on consumer behaviour on mobile in chandigarh

1. Consumer Behavior and
decision making----
Mobiles
Submitted To:
Prof. Manbeena Lehal
Submitted By:
Umesh, Raj, Sukhraj and Navkiran
Date:23/03/2010

2. Problem
Recognition
Post-
Information
Purchase
Search
Behavior
Buying
Decision
Process
Evaluation
Purchase
Of
Decision
Alternatives
Attributes

3. Problem Recognition
 Communication
 Seeing somebody use a mobile…
 Emergency
 Business
 Status symbol…
 GPRS, internet
 Entertainment

4. Information Search

5. Past Experience………………
Risk of making wrong decision medium
Cost of gathering information very low
Time spending low
Internal

6. External
Family , Friends, internet, reports, ads , website etc.
Cost of gathering information high
Time Spending more
Chances of wrong decision low

7. Evaluation Of Alternatives
 You will compare all the available alternatives
according to your needs..and will choose the
best one…

9. Purchase Decision

10. Purchase
May differ from purchase decision
Availability
Immediate need
Better deals

11. POST-PURCHASE EVALUATION
 Experience after buying
 Cognitive dissonance
 Factors Influencing Customer Satisfaction
o Warranties
o After sales communication

12. TYPES OF CONSUMER BUYING
BEHAVIOR
 Limited Decision Making
 Extensive Decision Making
 Impulse buying

13. LIMITED DECISION MAKING

14. 3.EXTENSIVE DECISION MAKING

15. Impulse buying

16. Group
 Family
 Friendship Group
 Formal Social Club
 Shopping Group
 Work group
 Reference Group

17. Family

18. Friendship group

19. Formal Social Group

20. Culture

21. Motivation
Consumer
Perception Learning
Psychology
Personality

22. Perception

23. Selective Perception

24. Selective Exposure

25. Perceptual Defense

26. Motivation

27. Personality

28. Consumer Innovativeness
New mobile is launched in the market, you just
go for it or you wait for your friend to buy it
and see the result.

29. Dogmatism
 Degree of rigidity
NOKIA customer would not only use Nokia but
also he/she would tell others to use Nokia.

30. Ethnocentrism
Made in
Japan
Made in USA
Made in
China
Made in
India

31. Consumer Materialism
4 lakh ki ghadi
Guma di Meri 1.5 Lakh ki
sherwani
300$
shoe
Tum log
chatni
kyu
khate ho

32. Family Stimulus
Branding Association
Learning
Product Line Stimulus
Extension Generalization

33. Stimulus Association

34. Stimulus Generalization

35. Product Line Extension

36. Family Branding

37. Or