Socio cultural analysis of philippines

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Presentation analyzes philippines from socio-cultural aspects including various models like Hall's Model, Geert Hofstede's model, Lewis Model etc.

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Socio cultural analysis of philippines

  1. 1. Socio Cultural Analysis of Philippines www.facebook.com/ultimatemarketer
  2. 2. Philippines at a Glance • Official name: Republic of Philippines • National Language: Filipino • Capital: Manila • Gov: Constitutional presidential • No. of Islands: 7100+ • Major Industry: Agriculture www.facebook.com/ultimatemarketer
  3. 3. History • Early history • 1380: Propagation of “Islam” • 1521: Spanish occupation • 1898: US bought Philippines from Spain And Beginning of guerilla warfare • 1941: Japanese Invasion • 1944: Liberation war • 1946: Independence www.facebook.com/ultimatemarketer
  4. 4. After Independence • 1946-1965 : Manuel Roxas and four others • 1965-1986 : Marcos Era • 1986- 1998: People power & Democracy • After Effect: National Identity www.facebook.com/ultimatemarketer
  5. 5. Demography • Population : 103,775,002 • Median Age: 22.9 years(Total) • Male: 22.4 years Female: 23.4 yearr • Urban population: 49% • Ethnicity: Catholic: 82.9% Muslims: 5% • Language: Filipino and English • Literacy: 92.6% • Male 92.5% Female: 92.7% www.facebook.com/ultimatemarketer
  6. 6. Philippine politics And judiciary www.facebook.com/ultimatemarketer
  7. 7. www.facebook.com/ultimatemarketer
  8. 8. • Philippines has a democratic government • It is a constitutional republic with a presidential system www.facebook.com/ultimatemarketer
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  10. 10. • The Supreme Court of the Philippines(Filipino: Kataas-taasang Hukuman ng Pilipinas, colloquially Korte Suprema) is the highest court in the Philippines. • The court consists of fourteen Associate Justices and one Chief Justice www.facebook.com/ultimatemarketer
  11. 11. International relations and Trade • Philippines has been elected several times into the Security Council. Carlos P. Romulo was a former President of the United Nations General Assembly www.facebook.com/ultimatemarketer
  12. 12. Trade Stastistics www.facebook.com/ultimatemarketer
  13. 13. Business Etiquettes www.facebook.com/ultimatemarketer
  14. 14. Business Etiquettes • Courtesy • Greetings and Meetings • Communication Style , “Face” • Grooming and Hygiene. • Pakikisama • Appointments and Meetings www.facebook.com/ultimatemarke ter
  15. 15. Cultural Aspects • Greeting: • Touching www.facebook.com/ultimatemarketer
  16. 16. Gestures www.facebook.com/ultimatemarketer
  17. 17. Social and Cultural aspects www.facebook.com/ultimatemarke ter
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  19. 19. Social Aspect • Linguistic Affiliation o Official Language is Filipino. o 55% can speak Filipino fluently. Hence English is used in colleges, universities and the government. o Three dialects used: o Cebuano in southern islands. o Ilocano in the north. o Tagalog in National Capital region. o Taglish is a mixture of Filipino and English is becoming increasingly popular. o Has third largest number of English speakers in the world. www.facebook.com/ultimatemarketer
  20. 20. Social Stratification • People believe in the need for social acceptance. • Color of skin, beauty and money are considered a criteria that determine a person’s social position. • A wide gap exists between the 2% population that is wealthy and the masses that a poor. • The people enjoy watching professional basketball played by American professional teams. • Mah-jongg, a Chinese game played with tiles is very popular, especially with women. www.facebook.com/ultimatemarketer
  21. 21. Symbolism The National Bird: •The Philippine Bird •Also called the Monkey- Eating Bird. •It also eats large snakes, little hornbills, etc. Dr. Jose Rizal is the National hero. Rizal streets and Statues of Rizal are found all over Philippines. www.facebook.com/ultimatemarke ter
  22. 22. Food • Rice is the staple food. The Pilipinos do not consider it a meal if rice is not served. • Saltwater and freshwater of fish and shellfish are eaten daily. • The traditional method of placing food on a banana leaf and eating with one’s hand is also used. • Fruits are available all round the year. • Fast food has become part of the culture, with national and international chains throughout the country. www.facebook.com/ultimatemarketer
  23. 23. Folk Dance www.facebook.com/ultimatemarketer
  24. 24. Religion • The only Christian nation in Asia. More than 85% population are Roman Catholic. • Sunni Muslims constitute the largest non Christian population in Philippines. • Animism is followed by people in the mountains of Luzon. www.facebook.com/ultimatemarketer
  25. 25. Festivals www.facebook.com/ultimatemarketer
  26. 26. Lewis Classification www.facebook.com/ultimatemarketer
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  28. 28. Continue… • Leadership and Status • Space and Greeting • Communication Pattern • Listening Habits • Behavior at Meetings and Negotiations • Manners and Taboos www.facebook.com/ultimatemarketer
  29. 29. GEERT HOFSTEDE’s Analysis • Power distance • Individualism • Masculinity / Femininity • Uncertainty avoidance • Long term orientation www.facebook.com/ultimatemarketer
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  31. 31. Hall’s Model High Context culture • Long-lasting relationships • Exploiting context • Spoken agreements • Insiders and outsiders clearly distinguished • Cultural patterns ingrained, slow change Low context culture • Shorter relationships • Less dependent on context • Written agreements • Insiders and outsiders less clearly distinguished • Cultural patterns change faster www.facebook.com/ultimatemarketer
  32. 32. Cont… High Context culture • What is said is more important than How or Where it Is said • Asia, Latin America, middle east Low Context culture • What is said and How or Where it is said are also important • US, Germany www.facebook.com/ultimatemarketer
  33. 33. High context Culture in Business • No business without friendship • Credibility through relationships • Agreements founded on trust • Negotiations slow & ritualistic Factors Lawyer A person’s word Responsibil ity for error Negotiation Importance Less Important Is Bond Taken by top level Lengthy www.facebook.com/ultimatemarketer
  34. 34. Thank You Follow Us on www.facebook.com/ultimatemarketer

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