Social medias

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presentation about social medias at University of Copenhagen

presentation about social medias at University of Copenhagen

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  • \n
  • My name is Ulrika Rudqvist and I’m here to talk about social medias and mobile phones. I work as the head of marketing and communication at Springplanet which is a newly founded company that specializes withing digital medias. As you can see we work with production, consulting and innovation. And I work with the consultation and innovation part. I also work as a columnist at the business magazine Travel news as we all e-commerce expert in the magazine Internetworld. \n\nI’ve been working with social media since 2004 when I started at a swedish travel community called backpacking.se. at the same time I started writing a travel blog called beloved beijing, that became swedens biggest travel blog. although, as i was one of the first travel blogs, it wasn’t as hard as it sounds, so I don’t deserve that much cred. It’s much easier to become the best if you’re the only one at a game, right? \n\nI then started working at a multinational travel company, first as a communicator, but I pretty soon become, the head of pr and communication for all 13 countries. It was a pretty big deal in the travel industry as I was 23 and a woman. So i did that for three years, then i went to became a consultant, or market strategist at Good Ols, where I worked a lot with media, among others Berlingske tidskrifter. \n
  • And here is the agenda of today. First of all I will start talking about social medias, how and why we use them, as well as which impact it has on us today. \nI’ll then talk about the business advantage with social media, and why businesses should use it and what’s the business deal with it. \nI will then talk about six values or core values that companies have to have when they work with social medias and that we can see have meant a lot to companies that succeded within these networks. \nI’ll then talk about mobile phones as it is a very important tool when it comes to social emdias. Or mobile devices, as I often say, because I think it has lost it’s purpose as a phone.\nAnd the last point on the agenda is future and trends, what’s happening now within digital media and what can we expect.\nDoes that sound okay? Cool. \n
  • So let’s start talking about social medias. In this chapter we will talk about what social media is, why people are using it, how they are using it and also look at some statistics to get a better knowledge about behaviour on the web. \n
  • Social medias are activities, it can be a website, an application, a feature or something else that combines technology with social interaction and user generated content. The most common social media today I think is article comments, almost all newspapers have them. And that’s an example of a feature. social networks like facebook and blogs are also growing. And many people confuse social media with facebook today. If i say social media almost everybody thinks of twitter, although it’s much more than that. it’s forums, comments, wikis etc. \n
  • These are some of the biggest social networks 2011. Facebook - i don’t think it needs any more presentation. \nGowalla, foursquare and facebook places are positioning networks. Do you know what that is? It’s networks that uses the GPS in our phones to position where we are. So when I start the application here, it automaticaly shows the 20 nearest places. I check into Copenhagen university, and my friends will se I’m here, and I will see if any of my friends are in the neighborhood. Why are we using this then? because many of us are living very stressful lives. We work a lot, we have hobbies, we work out, we have kids, we bake, we watch tv, and we have very little time to meet our friends. But this service helps us to meet friends in the everyday life when we didn’t expect to meet our friends. This is perfect for when you’re sitting on an air port for example. Often there actually is someone you know. Last week three of my best friends were there, but we travel so much in our work that we don’t tell eachother. \nBlogs, aren’t as big in denmark I think, as in sweden, but in sweden it’s gigantic. Twitter is a micro blog where you post what you’re doing in 140 charcters or less. Chatroulette is a russian site that was founded in november 2008 by a 16 year old boy. It pairs up strangers through video chats for 45 seconds. It was inspired by the deer chounter where they do russian roulette. And it have million of users today. \nMSn and skype are for chatting. Yammer is a social network that works as an intranet for companies. Linkedin is a social network where people put their curriculum vitae and connect. IMDB is a movie database. Podcasts are radio programs that can be listened on through ipod, smartphones or computer. And Youtube and vimeo are videosites. \n
  • When we talk about social medias, a lot of people make a mistake when they separate this media as something that happens on the web. When social medias are actually just a mirror or a reflection of what we do in reality. We are all social human beeings that wants to discuss and tell about things we reed, seen och experienced. When it comes to social media, we’ve seen a lot of moral panic about teenagers that are only sitting infront of computers, not talking to anyone, and not meeting anyone in real life. But this kind of panic is unneccessary. First of all we’ve seen this when all medias have arrived. When my mother was young, this was what people were saying about teenagers listening to radio. When I was a child we had the same discussion about TV. people using social medias are actually not antisocial, they are actually more social and meets more people in real life than people who don’t use social medias. People using social media even work out a bit more than people that don’t use it. And the thing is, we want to discuss media as we are consuming it. Cause internet is not a media if you ask me, it’s a cariier of medias. Internet carries radio, tv, magazines and phone. But you can’t use internet on tv, radio och the phone. \n
  • But social media isn’t only about connecting and interaction with our network, it’s also about documenting our every day life. We bind together our physical life with our digital presence by documenting it with text, tv and films. This is an example from my life. This is actually my ex boyfriend, Gustav, who I lived with for nine years. And this picture is taken about two years ago. I was working and had facebook up as always. And when I sat there, this picture came up in my feed and was posted by gustavs friend Alfred, and the text was: sitting on Beijerskajen, Gustav is surprising his girlfriend Ulrika at work. Five minutes later Gustav came in and said ”Surprise” and I said: oh you can’t surprise me! I already knew from facebook. And if you look at social medias like blogs, facebook, twitter och photo communities, it’s really about documenting our lives. Who wants to see what I had to breakfast my mother asked me once, and I told her, apparently manu, as so many people are reading blogs about this. And this is not anything new. Look at books. In the 1940’s the working class writers became very big in the nordic countries, who wrote about the regular workers life. We’ve always been interested about reading about the ordinary peoples life. \n
  • Jag tror att alla som arbetat ett tag i resebranschen vet att vi satsat mycket på att vara inspiratörer. När jag började på Travelstart... 2005 handlade vår webbplats väldigt mycket om att inspirera. Dels ur försäljningssynpunkt, men även för att det var så man lockade trafik. I dag är den rollen ganska förlegad. dels för att det finns aktörer som gör det mycket bättre i form av resetidningar och inte minst att kollektiver har makten, dels för att det snarare finns ett behov av verktyg man kan använda på resan. Ovan ser ni ett exempel på detta, nämligen Shanghais turistapplikation. Från början hade de bara en webbplats med gammal vanlig hederlig information. I dag har de en applikation där man laddar ner erbjudanden som gäller datumet man ska resa, kartor som kan användas offline med mera. de hjälper till på resan, snarare än före. \n
  • Many companies that I work with asks me how people will communicate and consume in about ten years, and as a swedish teacher I often tell them to look at kids and teenagers to see how they use internet. the thing is that teenagers often keeps their way to communicate even when they’re adults. For example, e-mail, that I got when I was 14 is a really natural way for me to communicate, while my mother and my nephew don’t like it at all. Teenagers use facebook a lot. they also use their cell phone and send texts very mych. They chat through MSN and looks a lot on youtube. \n\nThe don’t use e-mail, if they send a message, they’ll do it through social networks. They rather use a regular home phone than email. they don’t use Twitter either, as twitter has a lot of problems getting people under 25. \n
  • japanese people are very concerned about safety and integrity. they don’t use their real name on the internet, not even the biggest bloggers in Japan. \nPeople aren’t that young. Actually, there are more women on facebook that are over 55, then there are girls under 18. \nMany people ask me why facebook has become that big. well, my guess is that they work as a startup although they actually are a huge corporation. the thing is that when companies get bigger it often means more bureaucracy, and to have things done that so long time. facebook doesn’t work that way, they are very fast, and things gets done fast. \n
  • One of the biggest mistakes comanpies do with social medias is that they treat it like something that are outside their business instead of linking their online appearance with ther digital appearance. Trysil that is a ski resort in norway os one of the most succesful ”companies” in norway, because they bind it together. Everywhere in trysil they have posts about that you should join facebook to get the best deals, see what weather it is and look at pictures. They do business on facebook, which is quite unusual. trysil today has almost 50 000 fans, which is quite much. \n
  • The thing is that social media is often something that is directly connected with our private life. But as a business there’s several advantages with social media that just can’t be ignored. Here are some examples. \n
  • By having a fan page you can get into customers daily feed. This is a screen shot fro my feed when I log into Facebook. As you can see, the two top stories are from Travel News and Mashable. This is a way to get into my daily reading, as I never would have visit their site on an every-day-basis. The only two websites you can expect customers to visit everyday are google and facebook. companies today that use social medias experience that it’s the biggest traffic driver. in usa, facebook has overtaken google actually when it comes to driving traffic. \n
  • As I told in the earlier slide, we use google and social media all the time, and businesses have to consider google and facebook as their starting pages. These two sites are the two sources that generates most traffic and the companies own starting page isn’t as important as the landing pages when it somes to new customers. A lot of companies make the mistake to put too much emphasis on the start page, when they should do better landing pages. \n
  • Another example is crowdsourcing. Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. threadless has done this for years on their own website. now they are also doing it on facebook. all members contribute with t-shirt designs, at the end of every week the community will vote and the two winners will be printed. Now they do it at facebook. as a media company you can outsource information. one example of this is malmotown that i used to work with. their problem was that they had one communication officer that handled all info on their site, I mean, for tourism of malmö, that’s quite much as all info about restaurants, museums, malls and stores has to be updated. so the communication officer sa all day just changing opening hours and adresses. so, when i worked at good old, we redid the site to a wiki, so all people, everyone from the restaurant to a tourism could go in and change this information. and thanks to this, the communication officer could focus on making good articles about malmö, for example tips of the best brunch places in malmö. \n
  • Facebook is also an excellent way to sell. While 2009 facebook was the marketers place, 2010 customer service made an entry, but 2011 sales will be the thing on facebook. the application payvment makes it possible for all people to start their own shop at facebook. once again, it’s the business in the end that counts. this example shows ängavallen that is a restaurant and hotel, that actually allows people to make reservations on facebook. cause the main thing is not where people do their buying, it’s that they’re buying. \n
  • Social media are also a way to give the customers the second opinion they’re looking for. this is ellos that is clothes company. and they were very early with allowing comments and reviews on their site. and this has made their customer service to have so much more time. because in these reviews, people write about for example how the sizes are in reality, and this was so much work for ellos just a couple of years ago, plus that people buy more. even products with bad reviews get sold more. \n
  • The new generation of consumers, especially people born in the 90‘ies don’t use e-mail and then Twitter, facebook and other sites work as the new newsletter, that is one of the best marketing tactics for people born in the 70’s. \nThis example shows Joie de vivre that is a hotel chain in California. When the financial crisis hit them in 2008, they had to redo their marketing plan. they couldn’t afford tv- and newspaper advertising and had to come up with alternatives. One thing they did was starting a twitter and a facebook fan page and they started working with twitter tuesday and facebook friday when they post great deals, that they would have had in newspapers and tv ads. This has been going great and just last year they sold about 1000 rooms at facebook and twitter. And sure they will never reach as many people as through a tv ad, but here they got a good group of people who are interested in the hotels. and that’s thing best thing with social medias, compared to mass marketing. you reach a group that you know really want to know more about your product. \n
  • Next thing I want to talk about is the six core values that are important for brands to incorporate in their social media strategy. \n
  • First thing is personality: it’s very hard to get people to connect with brands. But it’s a lot easier to get people to connect and lik people. If we log at the blogosphere, we can see that the biggest blogs are the blogs that show some kind of personality or persons behind it. The example here is Obama Barack, that has worked a lot with humanity and personality. I recently talked to a university that banned their students from blogging about drinking beer. Then I showed them this picture. This is from Obamas flickr account. I mean, if he can drink beer, why can’t students? Cause the thing is, people have a very hard time connecting to a brand, it’s much easier to connect to and love a person. People trust in people, not brands or big corporations. \n
  • One thing that is very important is to be present not just in your own platform, but at others. To write and answear at other peoples blogs, facebook fan pages, forums and twitter. This is an example of when Ängavallen that not only answeared but called a person who didn’t get good lunch in their restaurant. And this is the best way to turn angry customers to happy customers. Cause people want to be heard, and when they feel that someones listen, they’re happy. almost like a relationshio, right?\n
  • Transparency is extremly important today and is a part of the personality value. The example that you can see here is Mandel Design that is a swedish clothes shop. They started an e-commerce a couple of years ago, and has worked with it as a blog, and they also uses their own staff as models. They don’t have any prodessional models, only ordinary people. They looked at their target group, analyzed what kind of media they were consuming, and developed their website and their communication after that. \n
  • A company that is great at engaging their customers are lego. they even let their fans make their own coolections. They fly in about ten big bloggers and let them develop their own lego collections. Engagement is a very big deal. Another example is BMW who instead of hiring journalists to their press meeting in germany to make podcasts about their cars, hired the ten biggest car bloggers to do the same thing. This shows that they see them, and the bloggers made much more engaged and happy podcasts than any journalist could do. \n
  • The best way to connect to a costumer, whether the customer is a consumer, a partner or a business bartner, is to be the knowledge partner. This is the way that many food sites has worked for years. rather than marketing their products, they teach and learn their customers. As you can see, this is Risenta, that sells beans, lentils and grains. And rather than just marketing their products, they use their website to 1. teach how you best cook it and 2. give recipes. Arla, that is a swedish company selling dairy foods, recently told me on a conference that their most sold products are actually from the recipes every week on their top 5 on their website. When I talk to companies about being a knowledge partner, they think it has to be hard and on a high lever, but it doesn’t have to. All companies have to think, what do our customers need to use or products. Another example of this would be ikea. Why don’t they do videos about how you put together their furnitures? a great example of how this could be used. \n
  • So back to trysil. It’s very, very important to understand the channels that you work with. A lot of companies use Twitter as a monologue and facebook as a place to post press releases. Trysil is a norwegian ski resort that is very good at understanding facebook. they use it to post lot of pictures, where travellers can tag them self, post weather information and give good delas. They don’t use it to get press or new customers, they use it to reach people who already like them and been there. of course this draw new customers, but they don’t use it that way. too many people take on new channels without even testing them. \n
  • Next chapter is the mobile phone. Smartphones are taking over the market and almost 10% of swedes have an iphone. And a lot of people uses social media through our phone. For example, about 25% of all facebook users, use facebook through their cell phone. \n
  • These are my nephews Liam and Oliver, and actually my ex boyfriend who’s now my best friend. but let’s not talk about him, but the kids. To talk to them, listen and watch them use mobile phones are very interesting as you can learn more from them than any books. If you got kids, talk to them and you’ll get some insights. When Liam turned seven, I asked him what he wanted, and he told me he wanted a mobile phone. I couldn’t get that, because this kid is the most asocial kid in the world when it comes to talking in the phone with you. i call about once a week, and he’s always looking on tv while he’s watching and doesn’t say more than yes, and no and maybe. So I asked him why he wanted a mobile phone. And he told me that it was because he wanted to listen to music. So I asked him why he didn’t want an mp3-player instead. And then he told me that it was unneccessary because then he had to get a camera, an mp3-player and a phone. And I realised that kids today don’t see our mobile phones as phones. they see it as a multi media tool for for all purposes. Just as Internet is a carrier of media rather than a media, do you know what I mean? internet carries tv, telephone, magazines/books and radio. The same thing is the mobile phone. Nokia doesn’t even call their mobile phones mobile phones any more. they call them mobile devices. Cause people don’t call that much anymore. Do you know what the most used feature on a mobile phone is? As a watch. then comes alarm. \n
  • För att fatta hur framtidens unga kommer fungera är det givande att titta på hur de fungerar i dag, och hur de ställer sig till dagens teknologi. Det här är mina syskonbarn Liam och Oliver, båda har önskat sig en mobiltelefon när de fyller sju år. Och jag kunde inte för allt i världen fatta varför de skulle vilja ha det. De är sämst på att prata i telefon. När jag ringer Liam sitter han ofta och äter godis och tittar på tv medan jag pratar och frågar om han saknar moster. Så jag frågade honom: Liam, varför vill du ha en mobiltelefon? Jag vill lyssna på musik. Men då kan vi ju köpa en mp3-spelare. Men då måste jag ju ha en kamera, en mp3 och en telefon och det är ju onödigt. Och det är här det blir ganska talande för hur unga ser på mobiler. Mobiltelefoner är inte telefoner. De är multiverktyg. Nokia har slutat kalla sina mobiler för mobile phones, och säger istället mobile devices, då de har sett att funktionen att ringa med en mobil är den femte mest använda funktionen. Vilken tror ni är den mest använda funktionen för en mobil? Som klocka. Media bitchar om hur mycket annonspengar google snott, men det går inte ens att jämföra med hur mycket klockindustrin lidit av mobilen, och varit tvungna att förändra sig för att tjäna pengar, något de faktiskt lyckas med. I dag arbetar man med klockor som accessoarer snarare än som funktion. Liam och Oliver växer upp med internet i fickan. Och mobilen blir dessutom en betalningslösning. Tidningar som KP tar betalt med sms. De kan rösta på idol via sms. de växer upp med virtuella varor. Många av deras tjejkompisar sitter på stardoll och kör virtuella klippdockor. Det här är en förändring vi sett i asien under en lång tid på grund av att det är så dyrt med kort där. Och krångligt. Istället betalar man med mobilen, vilket ökat försäljningen av virtuella varor. \n
  • Have we got an emial? What’s the weather? Meeting updates. We collect so much data on our sell phones that can be used to other purposes than just statistics. \n
  • And something that occurred because of smartphones became popular is an explosion of m-commerce in the United States. For a long time quite dead, particularly in Sweden, where we only focus on the website. But the reality is different. We have become more mobile, and when the revolution for me was that the Internet moved into our homes, now Internet moved into our pocket and we surf all over, and thus we shop everywhere. Amazon is an example of this. Only in 2010, people have shoped through their iPhone application for a billion dollars. There’s no competitors. \n
  • Something else that strikes more and more thanks to our mobility is location-based services such as Gowalla and Foursquare. These are services that are based on our GPS on our phones, so when we are somewhere we check in that we are there, which our friends can see. This is a service that actually will be used to encourage people to be seen in ordinary life. At the Grand Travel Award was talk much about the fear of young people to become antisocial, stop talking and instead hide behind screens. It is not what is happening, but rather the opposite. these services are being made that we live so incredibly stressful lives and sometimes need help to meet in real life. Today companies started working with these services and created the new generations customer clubs. those who checked in the most recent weeks become mayor or mayor. and then you can unlock the offers directed exclusively to one. It may also deals when you are away from something. For example, I got the other day, a tip when I checked into my account, that H & M 100 yards from there was 10%.\n
  • Card payments are expensive as the banks takes a fee that is pretty high. It’s also not always certain that we always have our cards on us, but we have our mobile phone always all the time with us. Starbucks started with mobile payments I wile ago, where you get a barcode in this little machine and get a receipt. This helps keeping people going to competitors too. We want to pay through our mobile phones, not only surf with it. This has already happened in China, because it’s so expensive to get a bank card. \n
  • And the funnest part, this is really my favorite. The trends and future for internet and social medias. \n
  • This is an quote from Chris Anderson. I’m not as provocative as Anderson, I don’t think it’s really dying, but I think we’re facing a time when we will use the we less and less. This because we use displays and smartphones more and more, and we’re using applications more and more. It has many reasons, it’s user friendly, but also of tiredness of searching and that onpoly are coming. We already have an app-behavious. we listen to music at spotify, check our emails through our phones, chat through skype or msn etc etc. 10 years ago we searched and downloaded our music, we don’t anymore. We rather pay for Spotidy. People aren’t criminal cause they want to, they are because there’s no good alternatives. \n
  • So long live applications. Twitter is a great example, only 20 % of all tweets are posted on twitter.com. The rest are posted on applications through our phone and computer. \n
  • Something else that we need to talk about is selling via the iPad. In addition to the iPad offers completely new opportunitites the media and I think also to ecomerce. there is a large profit to invest in e-commerce. eBay is a company that has invested in an app. Why? What kind of person who owns an iPad? Well, rich people. It is not a nanny who can afford a iPad and it is far from equally popular as an iPhone today. and it shows. When comparing the ebay bestöllningar they realized that ipadowners acting for about 51% more than those sitting at the computer and shopping. New opportuniteies for media as well. Companies have to be brave enough to jump on things like this, do to things where they make money. five years ago it was ringtones, then it was iphoneapplications and now it is iphoneapplication. \n
  • When we surf, it is only a few sites we visit. Google and social media get the most traffic, and if you’re not Berlingske, it is difficult if not impossible to get their customers to visit its website every day. Many places companies far too much time on their web site, when the new customers very rarely come to the starting page. The new customers comes to landing pages quite often. So what should we do if we want to be in their clients' daily flow? Well, get really searchable on google and posted on facebook. And here one must take care not to let the marketing department go bananas. I am crazy tired when I look at-pages just churning out deals. For this, we have a problem. So what’s e-commerce gonna do? yeah well, one thing is to start shops at sites where people already are. An example is this F-commerce. Delta is not only advertising on facebook, but also selling the trips irectly on facebook through their search engine on facebook. Another example of social media is kaboodle. It’s a site where you can do shopping list from all shops, cause thing is that almost all sites only have the ability make a shopping list for their store. but with this tool you can make over all. \n
  • I am often asked what is the next big thing, and the next thing is tightly connected with mobility and do take a small step from the social. I think the next big thing is an application where we can gather data about our lives, pick and choose what we want to share and what we do not want to share with everyone. One can already see a trend in that if you look at the apps that sell most of the appstore. I think the next thing is someone who can collect all these statistics about us, who we socialize with, when we sleep, what TV shows we watch, etc.These three applications are all top selling in app store. The first one i sleep cycle, an app that acts as an alarm clock based on our movements. You lie it in your bed, tells that you will go up between 7 and 8 AM, and it will ring when you’re the most awake. It also keeps statistics about how your sleep was. The second one is run keeper that analyze you runiing, how long, where and how many calories you burn. The third is period tracker that tracks womens menstruation, PMS and fertility. \n
  • We’ve all got used to tagging people on facebook, but I think that we will take the tagging out of facebook to blogs, newspapers, magazines, photo communites et cetera. Cause this is actually the best way to market a product. We’ve gotten used to banners, that is actually an advertising phormat we just took from magazines, but that don’t work that well on internet. This is a great opportunity for decorationg and fashion. \n
  • Another thing that will grow I think is inhouse location based services. While we are only checking in to the places we are, these applications will help us inside the place. This is an application called shopkick, that are used by mostly department stores in USA. For example macys are using it. What happens is, when you walkk into a mall - you can see all stores. you can see which ones has sales and organize them by what the sey sell and even get directions to them. \n\n\nvaruhuis - alla reor alla erbjudanden. \nkundklubbtänket. många besök rabattcheck. \ntipsat vänner, rabattcheck. \n
  • So, some advice from me to you if you want to start working or for that mather write about social medias. \n
  • Wether you want to work with it or just want to write aboyt it you should test everything. It’s scary, but you learn so much about it doing it then just watching it. This is an example of my video blog. I started do a videoblog once a week six months ago, and everybody thought I was an idiot. But it learned me more than any article could have lerned me. \n
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Transcript

  • 1. University of Copenhagen 2011-03-03 Social medias http://www.flickr.com/photos/xiquinho/5104213481/sizes/l/in/photostream/
  • 2. Ulrika RudqvistHead of Marketing and Communication atSpringplanetColumnist at Travel NewsE-commerce expert at InternetworldStrategy, business development, innovation, communicationand marketing within digital medias. http://www.flickr.com/photos/kubina/123513984/sizes/l/in/photostream/
  • 3. AgendaSocial mediasThe business advantage with social medias6 valuesMobile phones (mobile devices)Future and trends http://www.flickr.com/photos/aussiegall/759309122/sizes/o/in/photostream//
  • 4. Social medias http://www.flickr.com/photos/horiavarlan/4290549806/sizes/l/in/photostream/ http://www.flickr.com/photos/beeep/119700949/sizes/z/in/photostream/
  • 5. Definition Social media describes activities that combinetechnology, social interaction and user-generated content. It can manifest itself in Internet forums, communities, blogs, wikis, podcasts and article comments. http://www.flickr.com/photos/eddieicon/4391776138/sizes/o/in/photostream/
  • 6. 2011 FacebookGowalla / Foursquare / Places Blogs Twitter Chatroulette MSN / Skype Yammer Linkedin IMDB Wikipedia Podcasts Youtube / Vimeo http://www.flickr.com/photos/schatz/3758766381/sizes/l/in/photostream/
  • 7. What we do in realityWe are social beings basically,and just as we are discussingwhat we read or seen in reallife, we want to discuss whatwe read or seen on the web. http://www.flickr.com/photos/jenorton/3165021498/sizes/l/in/photostream/
  • 8. DocumentationSocial media is indeed aboutto interact and to bindtogether our physicalbehavior with our digital,but it is also aboutdocumenting our livesthrough film, pictures and
  • 9. * 1.5 million swedes out of 9 million updates theirstatus every day* 0.5 million Swedes upload photos on the internetevery week* 50% of 12-year-olds blogs.* 2 of 3 Swedes google health information online.* People born in the 40’s and 90’s is the most growinggroups in social networks. Some statistics for Scandinavia
  • 10. Teenagers 2010Hot:FacebookTexts / mobile phoneMSNYoutube83% of Swedish 16-29 yearolds are using social media atleast once a week.Not:TwitterE-mail http://www.flickr.com/photos/marcogomes/3300584960/sizes/l/in/photostream/
  • 11. * 600 000 000 users* Top five countries: United States, Indonesia, UnitedKingdom, Turkey, Philippines.* Although it’s not big in Japan...* 20-29 years old is the biggest group Facebook demographics
  • 12. Tie down the digital with the physical
  • 13. The business advantage with social medias http://www.flickr.com/photos/azrainman/991439100/sizes/z/in/photostream/
  • 14. The ability to get into customers daily feed
  • 15. The starting page
  • 16. Crowdsourcing
  • 17. SalesIn the end it does notmatter what channelyou sell through, it’s thebusiness in the end thatcounts.
  • 18. Second opinion70% googles productsbefore they buy.2 of 3 reads reviewsbefore deciding whichproduct they trust
  • 19. The new newsletter
  • 20. 6 values http://www.flickr.com/photos/ari/2238969281/sizes/l/in/photostream/
  • 21. Personality
  • 22. Presence
  • 23. Transparency
  • 24. Engages and listens to the customers
  • 25. Knowledge partner
  • 26. Understainds the channels
  • 27. The mobile phone http://www.flickr.com/photos/yourdon/3563989697/sizes/l/in/photostream/
  • 28. Liam, 7 and Oliver, 6 (And Gustav, 28...)
  • 29. * One out of five Swedes use the internet on their cells.* Teenage girls in the United States send an average of10 texts per hour.* Approximately 25% of U.S. adults use mobileapplications.* More than 700 000 Swedes use iPhone.* All age groups are calling less and less. Some statistics
  • 30. PushWe are looking at our mobile phone about every sixminutes to see what time it is, if we have receivedemails, sms, etc. The mobile phone is increasinglybecoming a notification tool, and this trend will increasethe more smartphones spreads to the masses. http://www.flickr.com/photos/sundazed/2640812473/sizes/l/in/photostream/
  • 31. M-commerce
  • 32. Location and the new customer clubs
  • 33. Micro transactions
  • 34. Future and trends http://www.flickr.com/photos/alicepopkorn/4094532779/sizes/o/in/ photostream/
  • 35. The web is dead http://www.flickr.com/photos/jon_a_ross/2476966721/sizes/l/in/ photostream//
  • 36. long live applications!
  • 37. iPad
  • 38. Social commerce
  • 39. Statistics through applications
  • 40. Tag products
  • 41. Inhouse LBS
  • 42. My advice http://www.flickr.com/photos/leehaywood/4481372869/sizes/l/in/ photostream/
  • 43. Be brave enough to test
  • 44. SummaryMobile and social media will be importantchannels for future consumers, and it isalready today.We surf on the web less and less, and usesmore applications.Location based services is the new big thingwithin social medias. http://www.flickr.com/photos/ajari/3871431450/sizes/l/in/photostream/
  • 45. Questions? * Ulrika Rudqvist * 0731-513154 * ulrika@springplanet.se * twitter.com/ulrikaru * slideshare.net/ulrikarudqvist * linkedin.com/in/ulrikarudqvist