Smart Specialisation - Practical Example: Creative Industries Network Baden-Wuerttemberg

1. Smart Specialisation
Practical Example:
Creative Industries Network Baden-Wuerttemberg
Ulrich Winchenbach
MFG Innovation Agency for ICT and Media
of the State of Baden-Wuerttemberg
Stuttgart, 24. Mai 2012
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2. State-wide Innovation Networks
in Baden-Wuerttemberg
The Ministry of Finance and Economics provides funds from the European Regional
Development Fund (ERDF, 2007-2013) for the establishment and development of state-
wide networks in the technology and competence areas of:
 Automotive
 Fibre-based materials
 Production technology
 Mechatronics
 Logistics
 Environmental technology
 Creative industries
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3. Creative Baden-Wuerttemberg
Mannheim = Music
Stuttgart / Ludwigsburg
= Publishing, Digital Media,
Film, Advertising,
Karlsruhe = Digital Architecture
Media, Art, Games
Ulm = Design,
Pforzheim Media & ICT
= Fashion Design
Freiburg / Offenburg
Baden-Baden = Publishing / Media
= Public Broadcasting
Friedrichshafen /
Konstanz = Mobile
Services
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4. MFG - Mehr Innovation mit IT und Medien

5. Creative Industries Network Baden-Wuerttemberg
http:kreativnetzwerk.mfg.de
 17 project partners
 30 network partners
 >100 business partners
 MFG = network manager
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6. Strategies and Goals of the Network
Creative Industries Network BW Goals
Start Up Promote entrepreneurship
Activities: and economic growth
- Start Up Camp
- Encourage: Start Up Future Trends/ Analysis / communication of
Coaching
Research future trends
- Encouragement of
Entrepreneurship
Activities:
- Creative Finance + Media Raise awareness for
Law - Trend study
- Trend seminars innovation potential
- Creative Think Nets
Networking - Coaching Workshops Cross-industry and supra-
Activities: Culture and Creativity
regional focus; Cooperation
- Creative Brunch - Moving images in
corporate communication
- Cluster in the forum Creative
City - GameTec+Visual
Public Relations,
- Economy meets Creativity
Experience for Creatives build profile, position the
- Creative Forum
network internationally
- Advertising Film meets
Agency Initiate lighthouse projects
- Pilot database for creatives
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7. Achievements – Bewegungsmelder 2011
For its outstanding impetus and diverse offerings for creativity in the Southwest the Network Creative
Industries received the award,„Bewegungsmelder 2011 – Initiativen, die bewegen“.
With this award the „Initiative Kultur- und Kreativwirtschaft der Bundesregierung“ honours
16 projects in Germany which are committed exceptionally to the culture and creative industries in
their state.
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8. Prospects – International Networking
EU-Projects:
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9. Thank you for your attention!
Ulrich Winchenbach
+49 711 90715.313
winchenbach@mfg.de
Follow me @winchenbach
http://kreativnetzwerk.mfg.de
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