Integrating info ops in operational level planning (no backup slides)


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Presentation on Ensuring message Consistency (NATO StratCom and Military Info Ops in Comprehensive Operations Planning) provided at Information Operations Europe in June 2011

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Integrating info ops in operational level planning (no backup slides)

  1. 1. 29-Jun-11<br />1<br />Change has ComeEnsuring Message Consistency<br />Some Ideas for the Battle of Ideas<br />NATO Strategic Communications and Military Information Operations in Comprehensive Operations Planning<br />by LTC (DEU-A) Ulrich M. JANSSEN<br />NATO School Oberammergau, ISTAR Dept.<br /><br />UNCLASSIFIED<br />29-Jun-11<br />1<br />29-Jun-11<br />1<br />29-Jun-11<br />1<br />UNCLASSIFIED<br />
  2. 2. 29-Jun-11<br />2<br />Outline<br />Change has come … what change?<br />Messaging … <br />The Military Way<br />In Comprehensive Approach to Operations<br />Ensuring Message Consistency<br />Strategic Communications’ vision<br />Perception Management & Deception<br />Military Information Operations<br />Integration in Comprehensive Operations Planning<br />Conclusion, Summary & Way Ahead<br />29-Jun-11<br />2<br />29-Jun-11<br />2<br />
  3. 3. 29-Jun-11<br />3<br />Military Intervention in the Clausewitz’ian sense<br />“War is merely the extension of politics by other means.”<br />Center of Gravity: enemy / enemy capabilities<br />C2W<br />Politics failed<br />Human Assistance<br />Civil Engagement<br />Reconstruction<br />(Marshall Plan)<br />“Military Facts”<br /> Peace Crisis/Conflict War Transition Post War Peace<br />29-Jun-11<br />3<br />29-Jun-11<br />3<br />29-Jun-11<br />3<br />
  4. 4. The Problem<br />29-Jun-11<br />4<br />
  5. 5. Cause of conflict and resulting threats<br />Geographic Focus<br />Strategy, Complexity, and Tactics, Techniques, Procedures<br />We, the Enemy, and other actors<br />Technology & Information<br />Training Needs<br />29-Jun-11<br />5<br />Significant Changes<br />
  6. 6. 29-Jun-11<br />6<br />Revolution in Technology and Enhanced Connectivity <br />"The extent, depth, andspeed of the new globalmedia have created anew species of effects...<br />The military must understand, anticipate, andplan for this new dynamic."<br />(Margaret H. Belknap, 2001)<br />29-Jun-11<br />6<br />29-Jun-11<br />6<br />
  7. 7. 29-Jun-11<br />7<br />The challenge with new dynamics<br />“(…) there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.“ <br />(Donald Rumsfeld, Former US Secretary of Defense)<br />29-Jun-11<br />7<br />29-Jun-11<br />7<br />
  8. 8. 29-Jun-11<br />8<br />Military Intervention in Operations other than War<br />People<br />Social structures<br />Culture<br />Media<br />Key Players/<br />Actors<br />Economy<br />C2W<br />Transportation<br />Political / Civil<br />structures<br />Finance<br />“Military Facts”<br />Communication<br />Grids<br /> Peace Crisis/Conflict War Transition Post War Peace<br />Center of Gravity: people’s perception<br />Tradition<br />Religion<br />Law<br />Education<br />Emotions<br />29-Jun-11<br />8<br />29-Jun-11<br />8<br />29-Jun-11<br />8<br />
  9. 9. 29-Jun-11<br />9<br />Key to Success<br />“For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.”<br />Sun Tzu<br />Messaging and understanding right!<br />29-Jun-11<br />9<br />29-Jun-11<br />9<br />UNCLASSIFIED<br />
  10. 10. 29-Jun-11<br />10<br />Messaging right and understanding<br />Analysis<br />(Knowledge<br />Development)<br />Planning<br />Assessment<br />Comprehensive<br />Operations<br />Planning Cycle<br />Execution<br />…is all about getting out right messages right, listen carefully and learn … understand!<br />What’s a message?<br />What’s a right message?<br />What’s getting them out (and in) right ?<br /><ul><li>Exchange of information by any means
  11. 11. One cannot NOT communicate!
  12. 12. Translation: Whatever you do, and how you do sends out messages.
  13. 13. Understanding  Perception of your messages.
  14. 14. Authority
  15. 15. Legitimacy
  16. 16. People’s perception of us messaging right.
  17. 17. Right actor (sender / receiver)
  18. 18. Right time
  19. 19. Right place
  20. 20. Right route / channel of communication
  21. 21. Right means to communicate
  22. 22. Right purpose</li></ul>29-Jun-11<br />10<br />29-Jun-11<br />10<br />29-Jun-11<br />10<br />
  23. 23. 29-Jun-11<br />11<br />The Challenge<br />Did you ever try to explain to your best friend how to play chess on your behalf?<br />We must replace the delusion of control by reality of influence.<br /><ul><li>Commanders, Planners, Units crash too often.</li></ul>29-Jun-11<br />11<br />29-Jun-11<br />11<br />UNCLASSIFIED<br />
  24. 24. 29-Jun-11<br />12<br />The brutal simplicity of thought<br />Six fundamental principles for SUCCESs<br />Simplicity<br />Unexpectedness<br />Concreteness<br />Credibility<br />Emotions<br />Stories<br />Building a better NATO School, not just a bigger one.<br />Messaging demands<br />We’ve made the difference, you’ve got the choice. Time for change!<br />They’ve got the watches, we’ve got the time!<br />29-Jun-11<br />12<br />29-Jun-11<br />12<br />
  25. 25. 29-Jun-11<br />13<br />Communication by “other” means<br />SUCCESs <br />f(getting out right messages right, listen carefully and learn)<br />f (Ensuring message consistency)<br />Action speak louder than words.<br />Potentially lethal arguments.<br />Greater impact on people’s perceptions, attitudes, behaviour.<br />29-Jun-11<br />13<br />29-Jun-11<br />13<br />29-Jun-11<br />13<br />
  26. 26. 29-Jun-11<br />14<br />P<br />M<br />E<br />C<br />Political<br />Military<br />Economic<br />Civil<br />Instruments of PowerStrategic level Lines of Engagement<br />29-Jun-11<br />14<br />29-Jun-11<br />14<br />
  27. 27. 29-Jun-11<br />15<br />P<br />M<br />E<br />C<br />Political<br />Military<br />Economic<br />Civil<br />The Product powered by the Power of Information<br />i = 0  1 i = 1  MPEC i > 1  exponentially adding value <br />29-Jun-11<br />15<br />29-Jun-11<br />15<br />29-Jun-11<br />NATO UNCLASSIFIED<br />15<br />29-Jun-11<br />15<br />UNCLASSIFIED<br />
  28. 28. 29-Jun-11<br />16<br />Theory … and the Challenge<br />29-Jun-11<br />16<br />29-Jun-11<br />16<br />
  29. 29. 29-Jun-11<br />17<br />Strategic CommunicationsReference Documentation<br />NATO HQ<br />PO (2009) 0141, NATO Strategic Communications Policy - 29 Sep 09<br />DSG(2010) 0528 AS1, NATO Military Concept for Strategic Communications – 18 Aug 10<br />MCM-0076-2011, NATO StratCom Capabilities Implementation Plan (CIP) – 20 Jun 11<br />Allied Command Operations<br />ACO Directive 95-1, Public Affairs – 23 May 08<br />ACO Directive 95-2, Strategic Communications -19 Nov 09<br />ACO Directive 95-3, Social Media - 3 Dec 09<br />Allied Command Transformation<br />Links to <br />MC 133 NATO’s Operations Planning Policy<br />ACO Comprehensive Operations Planning Directive<br />29-Jun-11<br />17<br />29-Jun-11<br />17<br />29-Jun-11<br />17<br />
  30. 30. 29-Jun-11<br />18<br />Strategic CommunicationsDefinition<br />The coordinated and appropriate use of NATO communications activities and capabilities<br /><ul><li>Public Diplomacy,
  31. 31. Public Affairs,
  32. 32. Military Public Affairs,
  33. 33. Information Operations and
  34. 34. Psychological Operations, as appropriate</li></ul>in support of Alliance policies, operations and activities, and in order to advance NATO’s aims.<br />PO(2009)0141, dated 29 Sep ‘09<br />29-Jun-11<br />18<br />29-Jun-11<br />18<br />29-Jun-11<br />18<br />
  35. 35. 29-Jun-11<br />19<br />Strategic CommunicationsAims<br />A process<br />Linking policy with action.<br />Ensuring Message Consistency <br />Avoid “Say-Do-Gap”<br />A different way of thinking.<br />Perception Management at its best!<br />29-Jun-11<br />19<br />29-Jun-11<br />19<br />29-Jun-11<br />19<br />29-Jun-11<br />19<br />
  36. 36. 29-Jun-11<br />20<br />Deception..?<br />29-Jun-11<br />20<br />29-Jun-11<br />20<br />Managing Perception<br />
  37. 37. 29-Jun-11<br />21<br />Influencing / deceiving the perception of information by all senses<br />Sight<br />Sound<br />Smell<br />Taste<br />Touch<br />Multi-channel<br />effect emotions<br />determine behaviour<br /><ul><li>Planned change of people’s P-A-B.</li></ul>29-Jun-11<br />21<br />29-Jun-11<br />21<br />Managing Perception<br />
  38. 38. 29-Jun-11<br />22<br />NATO’s Military Approach to Ensuring Message Consistencyin just 1 graph<br />StratCom<br />Plan<br />Mission-specific Strategic Political Guidance on Info Activities<br />Framework<br />29-Jun-11<br />22<br />29-Jun-11<br />22<br />29-Jun-11<br />22<br />29-Jun-11<br />22<br />
  39. 39. 29-Jun-11<br />23<br />Analysis / KD<br />Knowledge Developers<br />Information Brokers<br />Information Analysts<br />Joint Planners<br />Effect Managers<br />Joint Coordinators<br />Effectors<br />Joint Enablers<br />Multipliers<br />POLITICAL ADVISOR<br />LEGAD<br />J 9<br />JOINT OPSEC<br />J1<br />J2<br />J4<br />MILITARY DECEPTION<br />J3/J5<br />INFO OPS Staff Element<br />LNO<br />J6<br />FP<br />PAO<br />JOINT EW<br />SOF<br />JOINT TARGETING<br />CULTURAL<br />ADVISOR<br />AIR, LAND, MARITIME COMPONENTS<br />PSYOPS<br />29-Jun-11<br />23<br />29-Jun-11<br />23<br />29-Jun-11<br />23<br />29-Jun-11<br />23<br />
  40. 40. 29-Jun-11<br />24<br />Human Terrain AssessmentSystem Status, System Behavior, System Dynamics<br />29-Jun-11<br />24<br />29-Jun-11<br />24<br />NATO UNCLASSIFIED<br />24<br />24<br />
  41. 41. 29-Jun-11<br />25<br />Planning<br />Analysis<br />(Knowledge<br />Development)<br />Planning<br />Assessment<br />Execution<br />Comprehensive<br />Operations<br />Planning<br />Analysis first, action last<br />
  42. 42. Execution<br />“Actions designed to affect information and/or information systems, performed by any actor.” <br />MC 457/2 NATO Military Policy on Public Affairs<br />“We need to worry a lot less about how to communicate our actions and much more about what our actions communicate.”<br />Admiral Michael G. Mullen<br />29-Jun-11<br />26<br />29-Jun-11<br />26<br />
  43. 43. 29-Jun-11<br />27<br />Ensuring Message ConsistencyDelineation of Responsibilities<br />Messages (activities) affectingpeople‘s P-A-B.<br />Political<br />Public Diplomacy<br />Economic<br />Civil<br />Public Affairs<br />StratCom<br />Framework<br />Military<br />Computer Network Operations<br />PSYOPS<br />Key Leader Engagement<br />Operation Security<br />Military Information Operations<br />Military Public Affairs<br />CIMIC<br />Other military activities<br />Physical<br />Destruction<br />EW<br />Military Deception<br />29-Jun-11<br />27<br />29-Jun-11<br />27<br />27<br />
  44. 44. 29-Jun-11<br />28<br />Summary<br />Analysis first … action last! <br />Understanding the Environment is a MUST!<br />Human Terrain Analysis and Assessment<br />Planning for effects<br />CoG is people’s perception<br />Target vulnerable relationships<br />Speed up own planning and decision-making<br />Execution<br />Military communications by all means<br />Synchronization of effects<br />Assessment<br />Did actors change undesired behaviour?<br />… because of our / military action?<br />Do right things…<br />Right!<br />29-Jun-11<br />28<br />29-Jun-11<br />28<br />29-Jun-11<br />28<br />
  45. 45. 29-Jun-11<br />29<br />Are we doing right things right?Different Approaches of messaging<br />How insurgents<br />look at things<br />Political<br />Strategic<br />Political Strategic<br /> Theatre<br />Tactical<br />Operational<br />Theatre / Operational<br />Strategic<br />Tactical<br />Tactical<br />Media<br />Ops<br />How we look at things<br />Now<br />Media<br />Strategic Communications<br />Idea<br />Conflicts<br />Strategic<br />Information<br />Operations<br />Operational<br />Tactical<br />PSYOPS - PA - KLE - EW - CIMIC<br />LF/AF/MF/SOF<br />Individuals<br />Groups<br />29-Jun-11<br />29<br />29-Jun-11<br />29<br />29<br />
  46. 46. Change has ComeEnsuring Message Consistency<br />Questions..?<br />Some Ideas for the Battle of Ideas<br />NATO Strategic Communications and Military Information Operations in Comprehensive Operations Planning<br />by LTC (DEU-A) Ulrich M. JANSSEN<br />NATO School Oberammergau, ISTAR Dept.<br /><br />UNCLASSIFIED<br />29-Jun-11<br />30<br />29-Jun-11<br />30<br />29-Jun-11<br />30<br />29-Jun-11<br />30<br />UNCLASSIFIED<br />
  47. 47. 29-Jun-11<br />31<br />More info on Info Ops..?Coming soon<br />NATO School: The Global Leader in Multinational Education and Individual Training<br />NATO Operations Planners’ Info Ops Courses<br />2-weeks “add-on” to operational planning course<br />NATO SECRET<br />N3-19-C … 10-21 Oct 2011<br />NATO Senior Officer Info Ops Orientation Course<br />1-week “key leader seminar” for OF-4 and above<br />Gaining / maintaining Information Superiority<br />Ensuring Message Consistency<br />NATO SECRET<br />N3-16-B … 29 Aug – 2 Sep 2011<br />29-Jun-11<br />31<br />29-Jun-11<br />31<br />