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Presentation on Ensuring message Consistency (NATO StratCom and Military Info Ops in Comprehensive Operations Planning) provided at Information Operations Europe in June 2011

Presentation on Ensuring message Consistency (NATO StratCom and Military Info Ops in Comprehensive Operations Planning) provided at Information Operations Europe in June 2011

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Integrating info ops in operational level planning (no backup slides) Integrating info ops in operational level planning (no backup slides) Presentation Transcript

  • 29-Jun-11
    1
    Change has ComeEnsuring Message Consistency
    Some Ideas for the Battle of Ideas
    NATO Strategic Communications and Military Information Operations in Comprehensive Operations Planning
    by LTC (DEU-A) Ulrich M. JANSSEN
    NATO School Oberammergau, ISTAR Dept.
    janssen.ulrich@natoschool.nato.int
    UNCLASSIFIED
    29-Jun-11
    1
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    UNCLASSIFIED
  • 29-Jun-11
    2
    Outline
    Change has come … what change?
    Messaging …
    The Military Way
    In Comprehensive Approach to Operations
    Ensuring Message Consistency
    Strategic Communications’ vision
    Perception Management & Deception
    Military Information Operations
    Integration in Comprehensive Operations Planning
    Conclusion, Summary & Way Ahead
    29-Jun-11
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    3
    Military Intervention in the Clausewitz’ian sense
    “War is merely the extension of politics by other means.”
    Center of Gravity: enemy / enemy capabilities
    C2W
    Politics failed
    Human Assistance
    Civil Engagement
    Reconstruction
    (Marshall Plan)
    “Military Facts”
    Peace Crisis/Conflict War Transition Post War Peace
    29-Jun-11
    3
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  • The Problem
    29-Jun-11
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  • Cause of conflict and resulting threats
    Geographic Focus
    Strategy, Complexity, and Tactics, Techniques, Procedures
    We, the Enemy, and other actors
    Technology & Information
    Training Needs
    29-Jun-11
    5
    Significant Changes
  • 29-Jun-11
    6
    Revolution in Technology and Enhanced Connectivity
    "The extent, depth, andspeed of the new globalmedia have created anew species of effects...
    The military must understand, anticipate, andplan for this new dynamic."
    (Margaret H. Belknap, 2001)
    29-Jun-11
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  • 29-Jun-11
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    The challenge with new dynamics
    “(…) there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.“
    (Donald Rumsfeld, Former US Secretary of Defense)
    29-Jun-11
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  • 29-Jun-11
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    Military Intervention in Operations other than War
    People
    Social structures
    Culture
    Media
    Key Players/
    Actors
    Economy
    C2W
    Transportation
    Political / Civil
    structures
    Finance
    “Military Facts”
    Communication
    Grids
    Peace Crisis/Conflict War Transition Post War Peace
    Center of Gravity: people’s perception
    Tradition
    Religion
    Law
    Education
    Emotions
    29-Jun-11
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  • 29-Jun-11
    9
    Key to Success
    “For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.”
    Sun Tzu
    Messaging and understanding right!
    29-Jun-11
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    UNCLASSIFIED
  • 29-Jun-11
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    Messaging right and understanding
    Analysis
    (Knowledge
    Development)
    Planning
    Assessment
    Comprehensive
    Operations
    Planning Cycle
    Execution
    …is all about getting out right messages right, listen carefully and learn … understand!
    What’s a message?
    What’s a right message?
    What’s getting them out (and in) right ?
    • Exchange of information by any means
    • One cannot NOT communicate!
    • Translation: Whatever you do, and how you do sends out messages.
    • Understanding  Perception of your messages.
    • Authority
    • Legitimacy
    • People’s perception of us messaging right.
    • Right actor (sender / receiver)
    • Right time
    • Right place
    • Right route / channel of communication
    • Right means to communicate
    • Right purpose
    29-Jun-11
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  • 29-Jun-11
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    The Challenge
    Did you ever try to explain to your best friend how to play chess on your behalf?
    We must replace the delusion of control by reality of influence.
    • Commanders, Planners, Units crash too often.
    29-Jun-11
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    UNCLASSIFIED
  • 29-Jun-11
    12
    The brutal simplicity of thought
    Six fundamental principles for SUCCESs
    Simplicity
    Unexpectedness
    Concreteness
    Credibility
    Emotions
    Stories
    Building a better NATO School, not just a bigger one.
    Messaging demands
    We’ve made the difference, you’ve got the choice. Time for change!
    They’ve got the watches, we’ve got the time!
    29-Jun-11
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    Communication by “other” means
    SUCCESs
    f(getting out right messages right, listen carefully and learn)
    f (Ensuring message consistency)
    Action speak louder than words.
    Potentially lethal arguments.
    Greater impact on people’s perceptions, attitudes, behaviour.
    29-Jun-11
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  • 29-Jun-11
    14
    P
    M
    E
    C
    Political
    Military
    Economic
    Civil
    Instruments of PowerStrategic level Lines of Engagement
    29-Jun-11
    14
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  • 29-Jun-11
    15
    P
    M
    E
    C
    Political
    Military
    Economic
    Civil
    The Product powered by the Power of Information
    i = 0  1 i = 1  MPEC i > 1  exponentially adding value
    29-Jun-11
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    NATO UNCLASSIFIED
    15
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    UNCLASSIFIED
  • 29-Jun-11
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    Theory … and the Challenge
    29-Jun-11
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  • 29-Jun-11
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    Strategic CommunicationsReference Documentation
    NATO HQ
    PO (2009) 0141, NATO Strategic Communications Policy - 29 Sep 09
    DSG(2010) 0528 AS1, NATO Military Concept for Strategic Communications – 18 Aug 10
    MCM-0076-2011, NATO StratCom Capabilities Implementation Plan (CIP) – 20 Jun 11
    Allied Command Operations
    ACO Directive 95-1, Public Affairs – 23 May 08
    ACO Directive 95-2, Strategic Communications -19 Nov 09
    ACO Directive 95-3, Social Media - 3 Dec 09
    Allied Command Transformation
    Links to
    MC 133 NATO’s Operations Planning Policy
    ACO Comprehensive Operations Planning Directive
    29-Jun-11
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  • 29-Jun-11
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    Strategic CommunicationsDefinition
    The coordinated and appropriate use of NATO communications activities and capabilities
    • Public Diplomacy,
    • Public Affairs,
    • Military Public Affairs,
    • Information Operations and
    • Psychological Operations, as appropriate
    in support of Alliance policies, operations and activities, and in order to advance NATO’s aims.
    PO(2009)0141, dated 29 Sep ‘09
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  • 29-Jun-11
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    Strategic CommunicationsAims
    A process
    Linking policy with action.
    Ensuring Message Consistency
    Avoid “Say-Do-Gap”
    A different way of thinking.
    Perception Management at its best!
    29-Jun-11
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  • 29-Jun-11
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    Deception..?
    29-Jun-11
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    Managing Perception
  • 29-Jun-11
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    Influencing / deceiving the perception of information by all senses
    Sight
    Sound
    Smell
    Taste
    Touch
    Multi-channel
    effect emotions
    determine behaviour
    • Planned change of people’s P-A-B.
    29-Jun-11
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    29-Jun-11
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    Managing Perception
  • 29-Jun-11
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    NATO’s Military Approach to Ensuring Message Consistencyin just 1 graph
    StratCom
    Plan
    Mission-specific Strategic Political Guidance on Info Activities
    Framework
    29-Jun-11
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  • 29-Jun-11
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    Analysis / KD
    Knowledge Developers
    Information Brokers
    Information Analysts
    Joint Planners
    Effect Managers
    Joint Coordinators
    Effectors
    Joint Enablers
    Multipliers
    POLITICAL ADVISOR
    LEGAD
    J 9
    JOINT OPSEC
    J1
    J2
    J4
    MILITARY DECEPTION
    J3/J5
    INFO OPS Staff Element
    LNO
    J6
    FP
    PAO
    JOINT EW
    SOF
    JOINT TARGETING
    CULTURAL
    ADVISOR
    AIR, LAND, MARITIME COMPONENTS
    PSYOPS
    29-Jun-11
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  • 29-Jun-11
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    Human Terrain AssessmentSystem Status, System Behavior, System Dynamics
    29-Jun-11
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    NATO UNCLASSIFIED
    24
    24
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    Planning
    Analysis
    (Knowledge
    Development)
    Planning
    Assessment
    Execution
    Comprehensive
    Operations
    Planning
    Analysis first, action last
  • Execution
    “Actions designed to affect information and/or information systems, performed by any actor.”
    MC 457/2 NATO Military Policy on Public Affairs
    “We need to worry a lot less about how to communicate our actions and much more about what our actions communicate.”
    Admiral Michael G. Mullen
    29-Jun-11
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  • 29-Jun-11
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    Ensuring Message ConsistencyDelineation of Responsibilities
    Messages (activities) affectingpeople‘s P-A-B.
    Political
    Public Diplomacy
    Economic
    Civil
    Public Affairs
    StratCom
    Framework
    Military
    Computer Network Operations
    PSYOPS
    Key Leader Engagement
    Operation Security
    Military Information Operations
    Military Public Affairs
    CIMIC
    Other military activities
    Physical
    Destruction
    EW
    Military Deception
    29-Jun-11
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  • 29-Jun-11
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    Summary
    Analysis first … action last!
    Understanding the Environment is a MUST!
    Human Terrain Analysis and Assessment
    Planning for effects
    CoG is people’s perception
    Target vulnerable relationships
    Speed up own planning and decision-making
    Execution
    Military communications by all means
    Synchronization of effects
    Assessment
    Did actors change undesired behaviour?
    … because of our / military action?
    Do right things…
    Right!
    29-Jun-11
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  • 29-Jun-11
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    Are we doing right things right?Different Approaches of messaging
    How insurgents
    look at things
    Political
    Strategic
    Political Strategic
    Theatre
    Tactical
    Operational
    Theatre / Operational
    Strategic
    Tactical
    Tactical
    Media
    Ops
    How we look at things
    Now
    Media
    Strategic Communications
    Idea
    Conflicts
    Strategic
    Information
    Operations
    Operational
    Tactical
    PSYOPS - PA - KLE - EW - CIMIC
    LF/AF/MF/SOF
    Individuals
    Groups
    29-Jun-11
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  • Change has ComeEnsuring Message Consistency
    Questions..?
    Some Ideas for the Battle of Ideas
    NATO Strategic Communications and Military Information Operations in Comprehensive Operations Planning
    by LTC (DEU-A) Ulrich M. JANSSEN
    NATO School Oberammergau, ISTAR Dept.
    janssen.ulrich@natoschool.nato.int
    UNCLASSIFIED
    29-Jun-11
    30
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    UNCLASSIFIED
  • 29-Jun-11
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    More info on Info Ops..?Coming soon
    NATO School: The Global Leader in Multinational Education and Individual Training
    NATO Operations Planners’ Info Ops Courses
    2-weeks “add-on” to operational planning course
    NATO SECRET
    N3-19-C … 10-21 Oct 2011
    NATO Senior Officer Info Ops Orientation Course
    1-week “key leader seminar” for OF-4 and above
    Gaining / maintaining Information Superiority
    Ensuring Message Consistency
    NATO SECRET
    N3-16-B … 29 Aug – 2 Sep 2011
    29-Jun-11
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    29-Jun-11
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