African Mobile App "Startup Lessons Learned" for Safaricom Appwiz Finalists 2013
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African Mobile App "Startup Lessons Learned" for Safaricom Appwiz Finalists 2013

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Delivered at iBizAfrica incubator to the Safaricom AppWiz Finalists and various Strathmore University students on 7 October 2013. The mobile app developers are all at different stages and this was to ...

Delivered at iBizAfrica incubator to the Safaricom AppWiz Finalists and various Strathmore University students on 7 October 2013. The mobile app developers are all at different stages and this was to encourage and give them an idea of some things to remember and others to forget when getting things done. The bullet points and outline of the text beneath each slide gives an indication of the pointsIt chronicles some analogies and thoughts I had around my travels and a range of thoughts developed off of the popular 57 Startup Lessons blog post that did the rounds on Hacker news and elsewhere by defmacro.org.

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  • So here we go, ladies and gentlemen, start your engines!
  • This is me bungeeing off of the tallest bridge in Africa. Life is like bungee jumping. At least the life of an entprereneur is.
  • But nobody wants to take the chance. No one wants to risk being branded one. I’ve done nothing but fail. Gotissues.co.ke failed and it’s part of the process. We don’t look back, we look forward. Lean. Fail. Learn. Fail forward!
  • They're all around you. Different faculties. Find them.Who's that kid who got A's but is kind of aloof? Or the one who's self taught even when the syllabus is in a certain place?Where do people with an appetite for risk go? Not to big companies but adventures, etcFind themPitch themFollow themVesting vesting vesting vestingYour authority is hard earned. You start from zero.Even founding shares in the team but monthly/quarterly reviews and vesting schedule.Zero tolerance for bad behaviourFire quickly. Might not want to pick friends.Image of my friend and I on the Bonn Bridge in Germany watching the sun rise. Was a cloudy day but we enjoyed ourselves!
  • Instead of ramen profitability you should get to supu profitabilityAnd I'm not talking about supuu - either the girl or the looksI'm going to give you conflicting informationShow your idea to many people. Go ahead, do it.Take their advice and seek criticismRead Image by ErikHersman’s Flickr.
  • JonyIve said It’s easy to be different but hard to be better. Be better, doggonit!Each of these babies is different – but who can hop on one leg the best? We’ll find out!If you have no competition you're doing it wrong.Expect competition. Expect Safaricom to do it eventually but just get moving. Look at Manyatta Rent.Don't educate your market. Move on. That’s someone else’s job.Image from my travels to Sierra Leone in Koinadugu District.
  • Product is everything. A product mindset changes everything for you.Learn the difference between a product and a service.If it makes money while you sleep then great, if it doesn’t it’s a service.Most startups do a bit of both e.g. support and sales and so on. Think scalable when you set your ambitions.Image from the Chief’s office in Koinadugu, Sierra Leone.
  • Guerilla marketingBe ruthless. Go where your target audience does.Doctor's office. Dentist's office. Waiting room.Business cards everywhere.Matatus.Mixes and DJsYou can't afford Classic 105. You can afford DjMantix.
  • If it won't sell why are you doing it?Selling corrects all your other mistakesPipe analogy
  • Get outside the building. You're all technical founders. Don't ignore this.Write before you type.Draw and sketch and wireframe and prototypeGo bug-full as opposed to bug-free. Just go already.This picture is of me and a pair of guys who were at a hackathon I was judging. The two guys on the left were writers while the two on the right were designers. They came up with a back-of-the-napkin type chaps who eventually came up with a brilliant idea to make a
  • Your student friends and their alumni buddies are your best networkReach outside the faculty. Always.Advisory Board - make them feel kinda special.
  • Tie success to more things in a day than workWalk around.Rise up early.That’s a burger from Bonn. Don’t eat like this everyday.Use the Pomodoro Technique to build distraction into your day. Thank me later.
  • Questions, Comments and Feedback.
  • Baby pictures make everything ok. Even a talk that was as long as mine. Get some.

African Mobile App "Startup Lessons Learned" for Safaricom Appwiz Finalists 2013 African Mobile App "Startup Lessons Learned" for Safaricom Appwiz Finalists 2013 Presentation Transcript

  • By Mark Kaigwa Delivered at @iBizAfrica, Strathmore University, Nairobi.
  • MY NAME’S MARK I JUMPED OFF A BRIDGE.
  • FAILURE IS EVERYTHING. Ok, now go!
  • PEOPLE
  • FUNDRAISING
  • MARKETS
  • PRODUCTS
  • MARKETING
  • SALES
  • DEVELOPMENT
  • COMPANY ADMINISTRATION
  • PERSONAL WELLBEING
  • Shukrani | Thank You | Asante @mkaigwa hello@mark.co.ke www.mark.co.ke +254-722-905-553