Welcome to Georgia (by Beka Jakeli)

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  • thats so cool ^^ i dont really know what to say just amazing
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Welcome to Georgia (by Beka Jakeli)

  1. 1. • 12,000 Historical and Cultural monuments • 103 Resorts and 182 Resort Areas • 8 National Parks • 2400 Springs of Mineral Waters • Curative Climate Tourism Potential
  2. 2. Georgian Language is one of the world’s oldest living languages. It has its own distinctive alphabet which is among only 14 alphabets currently used across the globe The first written texts in Georgian appeared in the 5th century
  3. 3. Georgia is the birthplace of the first European civilization. 1.8 million years old human remains have been discovered in the foothills of the Caucasus Mountains. Dmanisi Hominid – as it’s called – was quite literally the first European tourist The Legend of Argonauts Jason, a warrior in ancient Greek mythology, and his Argonauts came to Georgia for the Golden Fleece Medea, the daughter of King Aeethes of Colchis and later wife of Jason, is a real Symbol of the Black Sea coast of Georgia
  4. 4. Georgian “Supra” Food and Wine
  5. 5. Cultural Tourism • Rich Cultural Heritage • Historical Monuments • Architectural Monuments • Archaeological Monuments • Varied Ethnography • Unique Folklore
  6. 6. Sea and Ski Destinations Gudauri (2 000 m) The resort offers high quality experience to skiers. In summer this region transforms into the most splendid walking place Bakuriani (1 700 m) Recently the town has got a new lease of life, with hotels and village-houses springing up in the area. It is a traditional children vocational place due to the great recreational and healing properties of the air, conditioned by coniferous forests Mestia Currently being developed The entire western part of Georgia is a long stretch of coast. Sea Resorts of Georgia welcome tourists for 5-6 months a year. Ajarian resorts: Batumi, Kobuleti, Sarpi, Kvariati and Gonio are popular among Georgian and international guests alike
  7. 7. Adventure Tourism - Trekking - Skiing - Mountaineering - Horse riding - Mountain biking - Off road auto-tours - Rafting - Fishing & Hunting
  8. 8. Health Tourism • 103 resorts • resort areas • 2,400 mineral springs
  9. 9. National Parks - National parks - Bird watching - Wildlife watching
  10. 10. 8 years ago • Criminal situation • Extremely bad image • Unsafety • No marketing and promotion • No awareness as a tourism destination at all
  11. 11. After 2004 • Successful political and economic reforms • Awareness Campaigns • Safety • Facilitation of Visa Regime • Infrastructure development: Roads, New Airports etc. • New Regular and Charter Flights • Tax Incentives for Private Sector • Active Marketing and Promotion: Travel Fairs, Press and Fam. Trips, TV Campaigns etc.
  12. 12. Marketing and Promotion • Rebranding • Internet Marketing • TV Campaigns on Primary Target Markets • Organization of Over 20 Press and Fam. Trips for Media Representatives and Professionals • Presence on 15 International Travel Trade Fairs • New Market Entry Strategies • Campaigns within International Events
  13. 13. Statistics of International Visitors 313 368 560 983 1 051 1 290 1 500 2 032 2,800 2003 2004 2005 2006 2007 2008 2009 2010 2011 F 1821588 2541223 2010:11 Months 2011: 11 Months
  14. 14. Arrivals from top 10 countries Country 2011 11 months Growth compared to 2010 11 months Turkey 645259 34% Azerbaijan 643254 43% Armenia 627224 31% Russia 256399 66% Iran 57088 185% Ukraine 54215 25% Israel 24462 31% USA 22762 22% Germany 21093 29% Kazakhstan 17680 140%
  15. 15. Purpose of Travel 34% 26% 20% 10% 3% 3% 2% 2% 0,2% 0,1% Holidays, leisure and recreation Visiting friends and relatives Business and professional Transit Education and training Employment Shopping Health and medical care Religion / pilgrimages Diplomatic Mission Facts and Figures • In 2010 tourism share in the exports of services was 41% and totaled 659 245 US$. In 2010 tourism export earnings grew by 39% (183 356 US$) compared to 2009 • In 2010 total output of production in tourism related services reached 2 billion, grew by 22% compared to 2009. Share of total output in tourism related services in the output of total economy was almost 7%.
  16. 16. Administrative Center Batumi Total Area 2,900 km² Coastline 57 km International Borders Turkey, to the south Population: - Total - Density 386 900 135.32/km² Administrative Division 6 municipalities Urban Populaton 48 % Time Zone GMT +4 :00 Ajara Region
  17. 17. Sun & Beach - Seasonal • Subtropical climate, unique combination of the coastal and mountainous climate, warm sea with its health properties, seaside tourism and resort infrastructure • Up to 50km coastline eligible for swimming and sunbathing • Average sea water t = 21-29˚ • Sea resorts: Batumi, Kobuleti, Makhindjauri, Mtsvane Kontskhi, Gonio – Kvariati - Sarpi,
  18. 18. Tourism Products Winter Sports • Winter climate and terrain suitable for skiing (over 2400m high) • Ski areas: Gomarduli, Kedlebi and Goderdzi pass • 250 ha of skiable terrain and 12 000 skier capacity available Cruise tourism • Batumi New Cruise Port in 2014 400 m pier accepting all size of ships • Multifunctional complex with shopping, restaurants, exhibitions, amphitheater, event halls
  19. 19. Tourism Products Cultural Tourism • Historic crossroad for different cultures created ethnical diversity, attractive for tourists • Over 230 historical, archeological, religious and architectural monuments • 16 museums, theatres & art galleries Ecotourism • Diversity of flora and fauna, offering spectacular coastal, forest and alpine landscapes • Nature-based activities: back-packing, fishing, horse-riding, hunting, hiking, cannoning • Hospitable people offering experience of local folklore, handcraft and exquisite Ajarian cuisine Unique Cuisine, Folklore and Dancing
  20. 20. Batumi – All Season Destination MICE Destination – Facilities for Meetings and Conferences
  21. 21. Batumi – All Season Destination MICE Destination – International Exhibitions Participants from: Turkey, Iran, Latvia, Lithuania, Estonia, US, Azerbaijan, Ukraine, Israel, America, Belarus, Poland
  22. 22. Batumi – All Season Destination International Events with International Celebrities
  23. 23. Batumi – All Season Destination Gambling Destination
  24. 24. Destination Marketing and Promotion • Promoting Cheap Packages including Charter Flights • TV Campaigns on Primary Target Markets • Organization of Press and Fam. Trips for Media Representatives and Professionals • Presence on International Travel Trade Fairs • Promotion of Ajara Region at Specialized Fairs as an all Season Destination
  25. 25. Statistics of Visitors traveling to Ajara Region Turkey 39,6 % Armenia 34,3 % Azerbaijan 14,9 % Iran 5,3 % Israel 3,4 % Ukraine 2,5 %
  26. 26. Welcome to Georgia

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