• Save
The patients won
Upcoming SlideShare
Loading in...5
×
 

The patients won

on

  • 174 views

Special prize in nomination "Pro-bono projects"

Special prize in nomination "Pro-bono projects"

Statistics

Views

Total Views
174
Views on SlideShare
174
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The patients won The patients won Presentation Transcript

  • The patients won: they will receive treatment from Hepatitis C on the state expense Pravda awards 2013 Nomination: pro-bono projects/ competition of cost free projects Executed by: the patients organization UCAB Period: April-September, 2013 Contacts: Dmytro Sherembey, tel: (097) 418 80 66, office@ucab.org.ua
  • The Condemned
  • Status quo  3 500 000 Ukrainians suffer from viral Hepatitis C  UAH 0 for the Hepatitis C treatment in the State budget  UAH 100 000 per annual treatment course per patient
  • Goal and tasks
  • Solution. GR+PR Announcement pressure: Facebook virus: ‘The Condemned will come to the Cabinet of Ministers to look into their hangmen eyes’ Announcement sending to mass-media and government Appeal to the Prime-minister Lobby: Negotiations with the pharmaceutical companies to reduce price Meetings in the MOH and the Cabinet of Ministers
  • Solution. PR • 100 Condemned with cotton bags on their heads and loops on their necks lined up, as for the execution • Message: the patients with hepatitis C will die without treatment. The State should allocate funds for treatment from the State budget. • The action budget – UAH 0. Target audience: mass-media, the Target audience: mass-media, the state authorities, society state authorities, society
  • Solution. MR • • • • Press-briefing with activists and state officials from the MOH and the Cabinet of Ministers Maintaining mass-media contacts after the action – for production of analytical materials Distribution of press-releases to the key mass-media Interaction with the press-offices of the MOH and the Cabinet of Ministers
  • PR-campaign results About 20 TV broadcasts, 150+ online publications
  • PR-campaign results. Media Photo of the Condemned – among the Pictures of the Week in TIME http://www.youtube.com/watch?v=9HiAK8bbn68&feature=youtu.be http://www.youtube.com/watch?v=9HiAK8bbn68&feature=youtu.be International International mass-media mass-media coverage coverage Analytical, Analytical, summary and summary and weekly weekly broadcasts broadcasts
  • GR results. The Government response • • • The Prime-Ministered issued an Order to allocate the needed funds The Cabinet of Ministers adopted the State programme on combating the viral hepatitis Total cost of medicines procured – UAH • • 33,2 mln The MP’s group on overcoming the epidemics was formed The patients work over the Budget-2014 together with the MPs, the MOH and the Ministry of Finance
  • GR results. The response of Pharma sector • • Arrangement on 2 times price reduction Both key manufacturers will participate in tender, which will ensure the needed competition • Twice more patients will receive treatment
  • Contacts Thank you for attention! The patients’ organization UCAB office@ucab.org.ua www.ucab.org.ua