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«Mobile Library»

© MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
Project name: «Mobile library».
Nomination: «The most effective project».
Category: «Large projects».
Author of the projec...
Objective:
To present the MTS brand as an innovative, socially responsible company, aimed at
improving the level of educat...
Idea:
To create project in the form of free of charge e-mobile library.

© MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
Solution:
•

Collect a unique e-collection of complete books;

•

Assign each book QR code;

•

Develop content platform f...
Difficulties:
• To get the permission from the authors and publishers to use the content of the book;
• To provide the tec...
Realization:
•

Collected more than five hundred books for the digital library;

•

Designed an attractive design for book...
Results:
•

«Mobile library» opened in three cities of Ukraine: Kiev, Lviv, Odessa.

•

On the first day - about 50 thousa...
Thank you for attention!

© MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
Thank you for attention!

© MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
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Mobile Library

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Bronze in nomination "Effectiveness.Big projects"

Published in: Marketing, Education, Technology
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Transcript of "Mobile Library"

  1. 1. «Mobile Library» © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  2. 2. Project name: «Mobile library». Nomination: «The most effective project». Category: «Large projects». Author of the project: «MEX Advertising». Client: «МТS Ukraine» - a mobile operator. Cities Event: • Kyiv (Kreschatik str.19-21); • Odessa (Sobornaya sq.); • Lviv (Rynok sq); • Vinnitsa (Kozitsky sq.); • Zitomir (Sobornaya sq. 3/2). Dates of Event: 3, 7 and 10 August, 2013 Contacts: Mykytenko Alexandr Теl.: +38 (050) 411-81-40 E-mail: sandro@mex.com.ua © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  3. 3. Objective: To present the MTS brand as an innovative, socially responsible company, aimed at improving the level of education and culture in Ukraine. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  4. 4. Idea: To create project in the form of free of charge e-mobile library. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  5. 5. Solution: • Collect a unique e-collection of complete books; • Assign each book QR code; • Develop content platform for virtual library; • Create a new media; • Place constructions on central squares of cities with population more than one million people; • Engage to the project representatives of all cultural and educational organizations. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  6. 6. Difficulties: • To get the permission from the authors and publishers to use the content of the book; • To provide the technical support for downloading content at the same time by a multipal number of mobile devices; • To bring to the project state representatives of cultural and educational organizations. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  7. 7. Realization: • Collected more than five hundred books for the digital library; • Designed an attractive design for bookshelves; • Created a convenient platform for downloading books; • Placed 27 constructions in the central squares of megacities; • City departments of culture were involved. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  8. 8. Results: • «Mobile library» opened in three cities of Ukraine: Kiev, Lviv, Odessa. • On the first day - about 50 thousand visitors. • During the first week - 50 thousand downloads. • During the first month - more than 500 thousand eye contacts. • 212 free of charge publications in Media: including print and e-publications - 177, 16 TVnews stories and 19 outputs on the radio. © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  9. 9. Thank you for attention! © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED
  10. 10. Thank you for attention! © MEX FULLSERVICE 2013. ALL RIGHTS RESERVED

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