Internet Marketing Promotion Tools

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This presentation discusses the tools which can be used for doing online promotions.

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Internet Marketing Promotion Tools

  1. 1. E-MARKETING PROMOTION TOOLS<br />UjjawalBagaria<br />DMS, Pondicherry University<br />Source: Internet as a Medium of Marketing Communication, Feng Yan et al<br />
  2. 2. “If you have an unhappy customer on Internet, he doesn’t tells his six friends, he tells his 6000 friends.”<br />- Jeff Bezos, President, Amazon.com<br />PROMOTION IS MUST!!<br />
  3. 3. Online Promotion Tools<br />Online Advertising<br />Online Personal Selling<br />Online Sales Promotion<br />Online Public Relations<br />Online Direct Marketing<br />Websites<br />
  4. 4. Online Advertising<br />Banners<br />
  5. 5. Online Advertising…<br />Pop-Up<br />Pop-Up<br />
  6. 6. Interstitials<br />Email & Mailing Lists<br />Newspaper like standardized ads<br />URLs<br />Advertising in Chat rooms<br />Online Sponsorships<br />Online Advertising….<br />
  7. 7. Online Personal Selling<br />Video Confere-ncing<br />
  8. 8. Online Personal Selling…<br />Virtual Exhibit-ions<br />
  9. 9. Coupons<br />Sampling<br />Contest & Sweepstakes<br />Premiums(free/low-cost gifts)<br />Online Sales Promotion<br />
  10. 10. Forums<br />Newsletters<br />Newsgroups<br />Online Community<br />Online Public Relations<br />
  11. 11. Online Direct Marketing<br />Spamming<br />Computerized home shopping<br />Home Shopping Networks.<br />
  12. 12. Advertising<br />Sales Support<br />Customer Service<br />E-Commerce<br />Websites<br />

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