+ Follow

#WAC2011: Neil Patel - Crazyegg / KissMetrics

by BBP on Mar 22, 2011

1,984 views

Presentatie Neil Patel van Crazyegg / KissMetrics tijdens het Webanalytics Congres 2011 #wac2011.

More…

Presentatie Neil Patel van Crazyegg / KissMetrics tijdens het Webanalytics Congres 2011 #wac2011.

Less

12 Embeds 868

http://www.frankwatching.com	310
http://www.webanalyticscongres.nl	186
http://mahkara.wordpress.com	123
http://webanalyticscongres.nl	121
http://www.marketingfacts.nl	89
http://paper.li	20
http://www.arjenhettinga.nl	8
http://www.coenm.nl	7
http://webcache.googleusercontent.com	1
http://translate.googleusercontent.com	1
url_unknown	1
http://www.wwwwww.marketingfacts.nl	1

More...

Statistics

Favorites: 1
Downloads: 26
Comments: 0
Embed Views: 868
Views on SlideShare: 1,116
Total Views: 1,984

#WAC2011: Neil Patel - Crazyegg / KissMetrics — Presentation Transcript

Tools to Increase Conversions For Your Business Neil Patel KISSmetrics

Funnel Testing & Optimization

It ’ s important not to get distracted by intermediate metrics like the click-through rate of the button itself...we only care about the customer behaviors that lead to something useful ” Eric Ries, The Lean Startup “ Macro Conversions

Baseline your macro conversions

Identify optimization opportunities

Gather qualitative data

Create and implement A/B tests

Measure against your baseline, rinse & repeat

5 Step Process for Funnel Optimization

Baseline your macro conversions

Identify optimization opportunities

Which step has the highest drop off?

Gather qualitative data

Identify conversion barriers

Surveying

Survey.io, KISSinsights, Wufoo , SurveyMonkey , etc...

Usability Testing

In-person, UserTesting.com, FiveSecondTest , etc...

Ask questions

Don’t be afraid to ask your visitors questions

Not all feedback is relevant

Create and implement A/B tests

Many ways to improve funnels

Modify your steps

Combine, remove or change the order of steps.

Add design elements to guide users

Test your designs

Headlines, images, buttons, microcopy, etc...

Try radical variations

Measure against your baseline, rinse & repeat

Segmenting Your Customers

Account type segmentation http://rowfeeder.com/plans

Company size segmentation http://box.net/pricing

Custom segmentation

Custom segmentation data

Testing Your Call to Actions

How to Increase Sign-ups by 200% http://kiss.ly/seeplansandpricing Don ’ t copy “ best practices ” blindly

Learn what works best for your customers A Beginner ’ s Guide To A/B Testing: Exceptional Web Copy http://blog.kissmetrics.com/ab-testing-web-copy/

Get Creative

Try video http://www.youtube.com/watch?v=uXmzox9wThs

Retarget

Did a Google Search

Landed on HP.com

Retargeted on TechCrunch

Don’t Be Afraid to Spy

Track Clicks

Record Mouse Movements

How do I get more leads? What’s the easiest way to increase conversions? How do I setup funnels? Do you have to setup your funnels in advance? Does multivariate testing work or do you recommend using A/B testing? Neil Patel [email_address] • 562.292.3834 You ’ ve got questions... We have the answers! Email me to learn more about [email_address]

#WAC2011: Neil Patel - Crazyegg / KissMetrics

by BBP on Mar 22, 2011

Accessibility

Tags

Upload Details

Usage Rights

12 Embeds 868

Statistics

#WAC2011: Neil Patel - Crazyegg / KissMetrics — Presentation Transcript