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#WAC2011: Manoj Jasra - Shawn Communications
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#WAC2011: Manoj Jasra - Shawn Communications

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Presentatie Manoj Jasra van Shawn Communications tijdens het Webanalytics Congres 2011 #wac2011.

Presentatie Manoj Jasra van Shawn Communications tijdens het Webanalytics Congres 2011 #wac2011.


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Transcript

  • 1.
  • 2. Data Quality vs. Insights
    Where Should You Spend Your Time?
  • 3.
  • 4. How Your Data can Suck!
  • 5. Widgets / Flash
  • 6. Cross Domain Tracking
    New
    Visitor?
    Same
    Visitor?
    www.Site.com
    Store.Site.com
  • 7. Ads / Emails / PPC vs. Analytics
    VS
  • 8. Social Media
    Support
    Sales
    Recruitment
    Lead Generation
  • 9. Mobile
  • 10. Inadequate QA
  • 11. Multiple Tags
    Placement on the Page
    Tracking Methodologies
    Data Storage
    Standardized Metrics
    Load Time
  • 12.
  • 13.
  • 14. Website Changes Over Time
  • 15. Network Monitoring / Filters
    Internal Filters
    Directory Filters
    Test Environments
    Pingdom, Alertsite, Webmetrics, UpTrends
  • 16. Collecting Good Data
  • 17. Continuous Monitoring
    Setup regular intervals
    Monitor random pages
    Multiple locations
    Monitor various tags
    Manual Tagging
  • 18. Where is Web Analytics in Your Process?
    HERE?
    OR HERE?
  • 19. Implementation Checklist
    Understand the purpose of your site
    Goals / Event Identification
    Walkthrough with UX and Developers
    Daily Reports / Alerts
    Official Reporting
  • 20. What Should be Your Focus?
  • 21. Actionable Insights
    Leads -> Traffic Sources
    Ecommerce -> Abandonment Triggers
    Content -> Interactions
    Support -> Content + Engagement + Time Period
  • 22. Trends / Segments
  • 23. Baseline
    Historical
    Compete / Quantivo / Google Ad Planner / ComScore / Marketing Sherpa / Foresee Results
    Google Analytics Benchmarks
  • 24. Is 42% Good? Provide Context!
  • 25. Metrics are NOT an Exact Science
    Revenue -> Conversions / Conversion Rate / Product Performance
    Unique Visitors -> Visits
    Time on Page -> Pages Per Visit + Bounce Rate + Time on Page
  • 26. Presenting Data
    Health Check
    Key Trends
    Opportunity
    By Manoj
  • 27. Manoj Jasra
    www.JasraInc.com
    @manojjasra

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