Business Strategic Analysis of RyanAir

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Business Strategic Analysis of RyanAir

  1. 1. Strategic Analysis of Ryanair Industrial Information Technology Group No:02 Business Strategy IIT 351-2 1
  2. 2. Content  About Ryanair  Layers of Business Environment  The Macro Environment Analysis - The PESTLE framework  Industries and Sectors - The five-forces framework  Competitors and Markets - Strategic group map  Analysis of organization - Strategic Leadership analysis - BPR analysis  Conclusion  Recommendation 2
  3. 3. About Ryanair….  Ryanair founded in 1985  Provide services between Ireland and UK  Cost leader of airline industry in Europe  Many competitors are in airline industry 3
  4. 4. Layers of Business Environment Organization The macro-environment Industry or Sector Competitors and Markets 4
  5. 5. The Macro Environment Analysis (PESTEL analysis) Political - Air Line Liberation - Open Sky Agreement. Social - Customer environmental awareness - Consumer travel lifestyle and demographics Technological - Internet adaptation - Much more energy efficient engines Environmental - Controlling noise pollution - Curb Carbon footprint and global warming concerns . Economical - Uncertainty of fuel cost. - Economical state of the region . Legal - Corporate lawsuits - Allegation on misleading advertisements 5
  6. 6. Industries and Sectors (Porter’s five forces) Competitive rivals Barriers to Substitutes Barriers to entry Bargaining power of Customer Bargaining power of Supplier 6
  7. 7. Strategic Group Analysis 7
  8. 8.  Enthusiasm and energy  Determination and mission orientation  Ability to motivate and energies people  Consept of transformational leadership style.  Towards situational theory.  Strategic insight.  A risk taker. Strategic Leadership analysis 8
  9. 9. Cont… • Autocratic style of leadership • Determining strategic direction • Effectively managing the firm’s resource portfolio. • Exploiting and maintaining core competences • Developing human and social capital • Sustaining effective organizational culture 9
  10. 10. BPR Analysis 10
  11. 11. Conclusion  Cost Leadership is the generic strategy of Ryanair 11
  12. 12. Recommendation Need of increasing customer loyalty. Need to work upon their strategic consideration for more effectiveness. Need to enhance their strategic goals and perspectives. should work upon the further reduction of the price and fair in other aspects also. 12
  13. 13. Group members 1. G.Balakanthan UWU/IIT/10/0003 2. H.M.S.W Herath UWU/IIT/10/0015 3. P.K. Kalubowila UWU/IIT/10/0021 4. S.M.U.C Seneviratne UWU/IIT/10/0038 13
  14. 14. Questions?? 14
  15. 15. 15

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