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In our annual Server and Cloud Survey we asked more than 5,800 Ubuntu users from six continents to share their experience of using Ubuntu server and cloud, as well as general cloud usage patterns and preferences. The 2013 results revealed some interesting themes around cloud adoption, deployments and market opportunities. Overall, the research showed that today there is a greater level of trust in cloud environments. This is leading to more deployments of mission-critical workloads to the cloud - a positive trend for increasing adoption rates. Results showed that private clouds are the choice for the majority of enterprises, however many are still evaluating how to effectively orchestrate services, which presents a big market opportunity for vendors.