Transcript of "Ubisoft Readies Assassin's Creed Brotherhoos for Unprecedented Worldwide Launch in November"
UBISOFT® READIES ASSASSIN’S CREED® BROTHERHOOD FOR UNPRECEDENTED WORLDWIDE LAUNCH IN NOVEMBER Blockbuster Video Game Demolishes Ubisoft’s Pre-Order RecordsMONTREAL, Canada – October 18, 2010 – Today Ubisoft announced that Assassin’sCreed Brotherhood, launching November 16 in North America and November 18 inEurope, Middle East and Asia for the Microsoft Xbox 360® video game and entertainmentsystem and the Sony PlayStation®3 computer entertainment system has surpassed allother Ubisoft video game releases in worldwide pre-orders. The marketing campaign forAssassin’s Creed Brotherhood is also one of the biggest marketing investments inUbisoft’s history.The buzz for Assassin’s Creed Brotherhood remains high and continues to grow as themarketing, promotions and public relations campaigns progress to culminate in aworldwide television and online advertising effort that extends far beyond the game’slaunch date. In addition, Ubisoft’s retail partners will host an unprecedented amount ofmidnight store openings in locations across the globe.“Assassin’s Creed Brotherhood is being heralded by the press as a single and multiplayerexperience unlike any other,” said Olivier Ernst, senior managing director, UbisoftCanada. “As evidenced by the record number of pre-orders and the success of themultiplayer beta, consumers can‘t wait to get their hands on Assassin’s CreedBrotherhood, and we’re looking forward to delivering them an experience they’ll neverforget.”In Assassin’s Creed Brotherhood, players live and breathe as Ezio, a legendary MasterAssassin, to experience more than 15 hours of single player game play set in the