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UBISOFT® READIES ASSASSIN’S CREED®    BROTHERHOOD FOR UNPRECEDENTED     WORLDWIDE LAUNCH IN NOVEMBER      Blockbuster Vide...
teeming, unpredictable city of Renaissance Rome. For the first time, multiplayer iscoming to the Assassin’s Creed®        ...
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Ubisoft Readies Assassin's Creed Brotherhoos for Unprecedented Worldwide Launch in November

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18 octobre 2010

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Transcript of "Ubisoft Readies Assassin's Creed Brotherhoos for Unprecedented Worldwide Launch in November"

  1. 1. UBISOFT® READIES ASSASSIN’S CREED® BROTHERHOOD FOR UNPRECEDENTED WORLDWIDE LAUNCH IN NOVEMBER Blockbuster Video Game Demolishes Ubisoft’s Pre-Order RecordsMONTREAL, Canada – October 18, 2010 – Today Ubisoft announced that Assassin’sCreed Brotherhood, launching November 16 in North America and November 18 inEurope, Middle East and Asia for the Microsoft Xbox 360® video game and entertainmentsystem and the Sony PlayStation®3 computer entertainment system has surpassed allother Ubisoft video game releases in worldwide pre-orders. The marketing campaign forAssassin’s Creed Brotherhood is also one of the biggest marketing investments inUbisoft’s history.The buzz for Assassin’s Creed Brotherhood remains high and continues to grow as themarketing, promotions and public relations campaigns progress to culminate in aworldwide television and online advertising effort that extends far beyond the game’slaunch date. In addition, Ubisoft’s retail partners will host an unprecedented amount ofmidnight store openings in locations across the globe.“Assassin’s Creed Brotherhood is being heralded by the press as a single and multiplayerexperience unlike any other,” said Olivier Ernst, senior managing director, UbisoftCanada. “As evidenced by the record number of pre-orders and the success of themultiplayer beta, consumers can‘t wait to get their hands on Assassin’s CreedBrotherhood, and we’re looking forward to delivering them an experience they’ll neverforget.”In Assassin’s Creed Brotherhood, players live and breathe as Ezio, a legendary MasterAssassin, to experience more than 15 hours of single player game play set in the
  2. 2. teeming, unpredictable city of Renaissance Rome. For the first time, multiplayer iscoming to the Assassin’s Creed® franchise, allowing players to choose from a widerange of unique characters, each with their own signature weapons and assassinationtechniques.Following two title releases, Ubisoft’s Assassin’s Creed franchise has sold more than 19million units worldwide, and the success of Assassin’s Creed extends beyond videogames. Fans passionate about the Assassin’s Creed brand can enjoy original stories anddive further into the brand through novels, comics, an animated story, an art book,apparel, figurines and a new game on Facebook® platform.Assassin’s Creed Brotherhood will be available on Windows PC in early 2011. For moreinformation on Assassin’s Creed Brotherhood, please visit: www.assassinscreed.com. Toplay the new Assassin’s Creed Project Legacy game on Facebook® platform, please visit:http://apps.facebook.com/projectlegacy/About UbisoftUbisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and hasgrown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of €871 million. To learn more, please visit www.ubisoftgroup.com.© 2007-2010 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Ubisoft and the Ubisoft logo aretrademarks of Ubisoft Entertainment in the U.S. and/or other countriesKINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companiesand are used under license from Microsoft."PS3" is a registered trademark of Sony Computer Entertainment Inc..Facebook® is a registered trademark of Facebook Inc.

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