Small  Cells  and  Smart  Cells  Will  Franks  Founder  and  CTO  
Part  1     Small  Cells  
Small  Cells:  mapping  evolving  names  to  their  locations                                       Indoor                ...
                        A $7.7B opportunity                       Outdoor  small  cell:  $1.4B                         Ind...
Metro  Indoor:  the  small  cell  sweet  spot   Acute  growth  in  data  demand   from  smartphones   Abundant  sites  and...
Example  Metro  Indoor  hotspot  stats    Smart  phones  up  to  90%  of  phone  types  in  cell    Traffic  dominated  by...
Smartphone  traces     Café  hotspot      Macro  cells  average  traffic  in  a  medium/large  size  area,  while  a  smal...
Managing  Cell  Capacity   Users                            Trade-off between users served and average                    ...
The  challenge  for  public  access  small  cells  The  challenge  IS  NO  LONGER  about  headline  data  rates  or  call ...
 ActiveRadio®  :  femtocell  fundamentals   Automatic  cell  setup   zero  touch  installation     ActiveCell             ...
Part  2     Smart  Cells                                                          11                               CONFIDE...
Backhaul  defines  small  cell  hotspot  experience    Installed in public places: cafes, malls, stores, rail stations, ve...
Now  add  our  computing  platform    Strategic  collaboration    between  Ubiquisys  and    Intel    Compact,  comms-­‐tu...
Enter  the  Smart  Cell  Edge  Cloud  PLATFORM                          Edge  Cloud  APPLICATIONS  Intelligent  3G/LTE  sm...
Demo  use  case:  Cache  applications    1.  Proactive  cache                              First play from cloud          ...
More  Edge  Cloud  applications  for  Smart  Cells  Platform  applications                          Inline  processing  ap...
Summary   Small  Cells  come  in  many  flavours  for  different  use  cases      Home  Femtocells,  Enterprise  Small  Ce...
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Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

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Watch our video of Will Franks, Ubiquisys CTO and Co-founder, talking about mobile usage patterns and smart cells at this year's SCWS event in London.

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Will Franks, Ubiquisys CTO and Co-founder, "Smart tech that needs to step up to the realities of capacity drive deployments" | SCWS 2012

  1. 1. Small  Cells  and  Smart  Cells  Will  Franks  Founder  and  CTO  
  2. 2. Part  1    Small  Cells  
  3. 3. Small  Cells:  mapping  evolving  names  to  their  locations   Indoor   Outdoor   Location  >   Home   Enterprise   Urban   Rural   Office,  campus,   City  centres   hotel   Before the mobile data revolution Primary   Voice  coverage   Voice  coverage   Voice  Coverage  and  capacity   Voice  coverage   driver  >   Old  name  >   Femtocell   Picocell   Microcell   After the mobile data revolution Primary   Coverage  and   Coverage   (voice  and   driver  >   end  user   Data  capacity   Data  capacity   Voice  coverage   data)   experience     Small  cell   Enterprise   Metro   Metro   Rural   name  >   Femtocell   Small  Cell   Indoor   Outdoor   Small  Cell   FEMTOCELL TECHNOLOGY MACROCELL TECHNOLOGY CONFIDENTIAL  ©  Ubiquisys  2011   3  
  4. 4.   A $7.7B opportunity Outdoor  small  cell:  $1.4B   Indoor  small  cell:  $1.5B   Enterprise:  $3.8B   Residential:  $1.0B  Source:  ABI  2011   CONFIDENTIAL  ©  Ubiquisys  2011   4  
  5. 5. Metro  Indoor:  the  small  cell  sweet  spot   Acute  growth  in  data  demand   from  smartphones   Abundant  sites  and  backhaul   Key  Asian  city  deployments  in   malls,  coffee  shops  and   transport  hubs     50,000  public  access  small   cells  deployed   200,000  open  access   femtocells  deployed   CONFIDENTIAL  ©  Ubiquisys  2011   5  
  6. 6. Example  Metro  Indoor  hotspot  stats   Smart  phones  up  to  90%  of  phone  types  in  cell   Traffic  dominated  by  data/signaling   Channel  occupation  data/voice  -­‐  up  to  10  to  1     Data  sessions  in  24hrs    up  to  10,000   Voice  sessions  in  24hrs    up  to  1,000   Average  UE  voice  traffic    up  to  70mE   Average  UE  data  traffic    up  to  200mE   Data  dominated  by  chatty     smartphone  apps   Signaling  procedures  per  UE  in     Busy  Hour    up  to  50  per  user   Highly  transient  users   Average  time  in  cell     -­‐  from  7mins  to  30  mins   CONFIDENTIAL  ©  Ubiquisys  2011   6  
  7. 7. Smartphone  traces    Café  hotspot   Macro  cells  average  traffic  in  a  medium/large  size  area,  while  a  small  cell  covers  a  specific  area   where  traffic  is  heavily  correlated.     Example  is  of  a  café  in  a  business  district,  where  people  get  their  coffee  and  immediately  fire   up  their  browser  or  social  network  page   UE  RAB  map  over  9min  period   Extremely  high  data  activity,  some  Smartphones  are  virtually  always  on     RAB  map  key:  HSDPA/HSUPA,  Multi-­‐RAB,  CS,  FACH,  SRB  Mobileusers Time
  8. 8. Managing  Cell  Capacity   Users   Trade-off between users served and average data per user initially, then expand capacity as 200   max   needed Note:  Using  log  scale  on  axis   75   num  x  traffic  =  9.8  (E)     50   40   50   130   190   230   Traffic   (mErlang)   CONFIDENTIAL  ©  Ubiquisys  2011   8  
  9. 9. The  challenge  for  public  access  small  cells  The  challenge  IS  NO  LONGER  about  headline  data  rates  or  call  capacity.    The  challenge  IS  ALL  about  meeting  network  KPIs  in  a  highly  variable  high  traffic  environment:   Cell  overloading   Camp-­‐on  attempts   Data  vs  signalling   3G LTE   WiFiAnd  achieving  an  efficient  TCO       Ubiquisys G7 series Multi-mode Small Cell CONFIDENTIAL  ©  Ubiquisys  2011   9  
  10. 10.  ActiveRadio®  :  femtocell  fundamentals   Automatic  cell  setup   zero  touch  installation    ActiveCell   Open  Mode  operation   Automatic  cell  sizing:     preserves  the  target  quality  of  service  in  hotspots.   Loaded  cell  adaptive  radio  resource  management:     continuous  monitoring  of  the  radio  environment  even  while   serving  active  users.   Hotspot  robustness:     ensures  the  best  possible  quality  of  service  during  high  spikes   of  transient  users.   Edge  processing  of  smartphone  signalling  :     to  significantly  reduce  the  load  on  the  core  network.   CONFIDENTIAL  ©  Ubiquisys  2011   10  
  11. 11. Part  2    Smart  Cells   11   CONFIDENTIAL  ©  Ubiquisys  2011  
  12. 12. Backhaul  defines  small  cell  hotspot  experience   Installed in public places: cafes, malls, stores, rail stations, venues etc Multi-technology: 3G, WiFi and LTE in one box Key characteristics High quality mobile experience Small cells provide high-speed, short-range signal with low contentionBut Backhaul is the limiting factorLimited capacity, heavily loaded with 3G/4G/WiFi traffic,highly variable performance
  13. 13. Now  add  our  computing  platform   Strategic  collaboration   between  Ubiquisys  and   Intel   Compact,  comms-­‐tuned   compute  platform     Core®  and  Atom®  variants   available,  with  hardware   accelerators   40GB+  SSD  and  4GB+  RAM     Accelerators   CPU  An ultra-compact server with massive inline processing capability CONFIDENTIAL  ©  Ubiquisys  2011   13  
  14. 14. Enter  the  Smart  Cell  Edge  Cloud  PLATFORM   Edge  Cloud  APPLICATIONS  Intelligent  3G/LTE  small  cell   Cache  and  content  Hi  spec  comms-­‐tuned  CPU   Wireless  Policy  Mgmt.  Massive  storage  and  RAM    Multi-­‐mode  WiFi   Video  adaptation   SMART  CELL  =  SMALL  CELL  +  Hi  SPEC  SERVER  +  CLEVER  APPS  
  15. 15. Demo  use  case:  Cache  applications   1.  Proactive  cache   First play from cloud Next plays from cache 2.  Predictive  cache   Timed download during low Content traffic periods on backhaul from cache Cuts  backhaul  traffic   Improves  user  experience  
  16. 16. More  Edge  Cloud  applications  for  Smart  Cells  Platform  applications   Inline  processing  apps   Cellular-­‐WiFi  Policy   McAfee  Global  Threat   Management   Intelligence   Video/  Ad  Server   URL  filtering   CDN  clients   Adaptive  video  shaping   Upload  Proxy   Deep  Packet  Inspection  (DPI)   Delivers  photos/videos  to  proxy     app  in  smart  cell  to  save  time  and   extend  phone  battery  life   Core  network  functions   Running  apps  closer  to   that  protect  users.   mobile  users  to  deliver   Running  more   a  better  experience   efficiently  at  the  edge   of  the  network.  
  17. 17. Summary   Small  Cells  come  in  many  flavours  for  different  use  cases   Home  Femtocells,  Enterprise  Small  Cells,  Metro  Indoor,  Metro   Outdoor  and  Rural   We  need  Metro  Indoor  and  Outdoor  to  meet  the  data  demand   As  proven  in  Asian  Markets  already   Optimised  Femtocell  based  technology  3G/LTE  plus  WiFi  will   deliver  the  majority  of  Small  Cell  segment  needs     Smart  Cells   Optimise  the  end  user  experience   Optimise  the  backhaul  performance   Offer  new  Edge  Cloud  opportunities  for  Service  providers    
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