• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Intelligence: the Innovation Driving Femto-powered 
Small Cells
 

Intelligence: the Innovation Driving Femto-powered 
Small Cells

on

  • 5,334 views

Slideshow as presented by Richard Staveley at Femtocell Americas 2010.

Slideshow as presented by Richard Staveley at Femtocell Americas 2010.

Statistics

Views

Total Views
5,334
Views on SlideShare
1,869
Embed Views
3,465

Actions

Likes
1
Downloads
82
Comments
0

38 Embeds 3,465

http://www.sonlte.com 1601
http://3g4g.blogspot.com 991
http://blog.3g4g.co.uk 352
http://ubiquisys.com 205
http://3g4g.blogspot.in 90
http://3g4g.blogspot.fr 32
http://3g4g.blogspot.co.uk 29
http://3g4g.blogspot.kr 21
http://3g4g.blogspot.de 15
http://3g4g.blogspot.tw 15
http://3g4g.blogspot.ca 9
http://3g4g.blogspot.jp 9
http://kavamedia.info 8
http://3g4g.blogspot.it 7
http://3g4g.blogspot.fi 7
http://3g4g.blogspot.com.au 7
http://itknowledgehub.com 7
http://3g4g.blogspot.sg 6
http://3g4g.blogspot.se 6
http://3g4g.blogspot.com.es 6
http://3g4g.blogspot.com.br 6
http://3g4g.blogspot.gr 5
http://www.3g4g.blogspot.com 4
http://3g4g.blogspot.be 4
http://3g4g.blogspot.ro 4
http://3g4g.blogspot.com.ar 2
http://3g4g.blogspot.co.nz 2
http://www.svlte.com 2
http://3g4g.blogspot.mx 2
http://3g4g.blogspot.pt 2
http://static.slidesharecdn.com 2
https://www.google.com 1
http://173.245.56.11 1
http://3g4g.blogspot.nl 1
http://3g4g.blogspot.no 1
http://3g4g.blogspot.hu 1
http://3g4g.blogspot.dk 1
http://www.google.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Intelligence: the Innovation Driving Femto-powered 
Small Cells Intelligence: the Innovation Driving Femto-powered 
Small Cells Presentation Transcript

    • Intelligence: the Innovation Driving Femto-powered Small Cells Richard Staveley VP Global Sales
    • Ubiquisys snapshot
      • Intelligent femtocell pioneer and specialist
      • Ranked No.1 femtocell vendor by ABI Research 2008, 2009 and 2010
      • Mass market deployments in Japan and France
      • Residential and integrated femto home gateways
      • Enterprise, open space, rural and metro femtocells
      • The only femtocell system designed to share spectrum with the macro network
      • The only femtocell system to form a self-organising network (SON)
      • Modular software systems and hardware designs
        • Delivered world’s first sub-$100 femtocell
        • Operators can use preferred device supplier
        • Femtocell hardware designed to order
    • What is a femtocell? Internet Residential Enterprise Metro Rural Operator
      • Uses mature mobile technology
      • in licensed spectrum
      • generating coverage and capacity
      • over internet-grade backhaul
      • at low prices
      • with full operator management
      • self-organising, self-managing (intelligence)
      Femtocell key characteristic: Intelligence not miniaturisation
      • Coverage
      • Performance
      • Services
      • Coverage
      • Data Capacity
      • Enterprise Services
      • Capacity
      • Data Coverage
      • Location Services
      • Coverage
      DSL, Cable, Fibre, WiMax, LTE Satellite
    • This is a femtocell
      • Hardware
      • Designed to order: standalone, USB module or integrated home gateway
      • Miniature: just 10cm tall
      • Environmental: less than 4.5W
      • Performance:
        • 8 simultaneous calls
        • 14.4Mbps downlink, 5.7Mbps uplink
      Residential
      • Intelligence
      • Continuously monitors and responds to changes in the radio environment
      • Fully autonomous, making decisions according to the operator’s configured policy
      • Contextual data offload
      • Home media and office LAN integration
      • Phone interaction and presence applications
      • Benefits
      • Femto performance is robust and predictable
      • Macro performance and KPIs are not compromised by femto (note: femto deployments improve overall network performance)
      • Suitable for deployment on a shared carrier
      • Can be deployed in massive volumes without management overhead
      Interference
    • But this is also a femtocell...
      • Different hardware....for example:
      • UMTS Bands I , II / V and IV
      • 16/24 simultaneous Calls
      • HSxPA 14.4 / 5.7 Mbps
      • 20dbM (100 mW) power output
      • Certificate or SIM based authentication
      • Optional A-GPS receiver
      • Optional PoE
      • LAN & WAN 10/100 ports
      • Optional WiFi
      • Wall or desk-mounted
      Enterprise
    • Enterprise Intelligence: Femto Grid featuring femto SON technology
      • Individual femtocells set up automatically – no radio planning
      • Continuously listening and adapting to their radio environment and user behavior
      • Femtocells communicate over LAN
      • Automatically set up a seamless grid of 3G coverage
      • Handover and load-balancing rules dynamically maintained
      • Modular system suits business spaces of any size
      • Simple plug-and-play installation with no local controller
      • A fraction of the cost of picocells and DAS
      Enterprise
    • And this is a femtocell too…
      • More hardware differences, for example:
      • UMTS Bands I, II / V and IV
      • 16/24 simultaneous Calls
      • HSxPA 14.4 / 5.7 Mbps
      • 24dbM (250 mW) power output
      • Certificate or SIM based authentication
      • Optional External Antenna
      • Optional A-GPS receiver
      • Optional PoE
      • LAN & WAN 10/100 ports
      • Optional WiFi
      • Outdoor casing
      Metro
    • Metro intelligence: Self-organising networks: the “super-grid” Enterprise grid Super-grid of residential and metro cells Ad-hoc networks of intelligent small cells will transform mobile in metro areas Metro
    • Super-grid will drive cellular-led growth in location-aware services
      • Battery friendly: presence triggers without GPS or polling
      • Automatic: invisible sign-on anywhere in the world
      • Universal – all customers, all phones
      • Retail
      • Automatic push offers
      • Local social networking
      • Metro
      • Social network auto check-in and tags
      • Location advertising
      • Residential
      • Home media integration
      • Security and automation
      • Remote control
      • Easy for app developers
      • Global directory
      • Simple APIs
      Cell intelligence provides easy presence and media integration for mass market apps Metro
    • Case study: SoftBank Mobile in Japan
      • 22M subscribers, 100% 3G
      • First operator with data ARPU > 50%
      • Residential, business and retail small cells
        • Free, open-access, with free ADSL and WiFi
      • Public space, rural and metro small cells
        • Strategy is 40 small cells: 1 macro cell
    • Femtocell Intelligence = Software Systems Integration Gateway Software (intelligence) Hardware Chipset
      • Automatic configuration
      • Interference mitigation
      • Adaptive voice and data performance
      • Self-organising networks (SON)
      • P2P routing
      • Local data and voice offload
      • Presence app capabilities
      • Media sharing app capabilities
      The shift towards intelligent cells is increasing the strategic importance of software