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Intelligence: the Innovation Driving Femto-powered  Small Cells Richard Staveley VP Global Sales
Ubiquisys snapshot <ul><li>Intelligent femtocell pioneer and specialist </li></ul><ul><li>Ranked No.1 femtocell vendor by ...
What is a femtocell? Internet Residential Enterprise Metro Rural Operator <ul><li>Uses mature mobile technology </li></ul>...
This is a femtocell <ul><li>Hardware </li></ul><ul><li>Designed to order: standalone, USB module or integrated home gatewa...
But this is also a femtocell... <ul><li>Different hardware....for example: </li></ul><ul><li>UMTS Bands I , II / V and IV ...
Enterprise Intelligence:  Femto Grid featuring femto SON technology <ul><li>Individual femtocells set up automatically – n...
And this is a femtocell too… <ul><li>More hardware differences, for example: </li></ul><ul><li>UMTS Bands I, II / V and IV...
Metro intelligence: Self-organising networks: the “super-grid” Enterprise grid Super-grid of residential and metro cells A...
Super-grid will drive cellular-led growth  in location-aware services <ul><li>Battery friendly: presence triggers without ...
Case study: SoftBank Mobile in Japan <ul><li>22M subscribers, 100% 3G </li></ul><ul><li>First operator with data ARPU > 50...
Femtocell Intelligence = Software Systems Integration Gateway Software (intelligence) Hardware Chipset <ul><li>Automatic c...
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Intelligence: the Innovation Driving Femto-powered 
Small Cells

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Slideshow as presented by Richard Staveley at Femtocell Americas 2010.

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Transcript of "Intelligence: the Innovation Driving Femto-powered 
Small Cells"

  1. 1. Intelligence: the Innovation Driving Femto-powered Small Cells Richard Staveley VP Global Sales
  2. 2. Ubiquisys snapshot <ul><li>Intelligent femtocell pioneer and specialist </li></ul><ul><li>Ranked No.1 femtocell vendor by ABI Research 2008, 2009 and 2010 </li></ul><ul><li>Mass market deployments in Japan and France </li></ul><ul><li>Residential and integrated femto home gateways </li></ul><ul><li>Enterprise, open space, rural and metro femtocells </li></ul><ul><li>The only femtocell system designed to share spectrum with the macro network </li></ul><ul><li>The only femtocell system to form a self-organising network (SON) </li></ul><ul><li>Modular software systems and hardware designs </li></ul><ul><ul><li>Delivered world’s first sub-$100 femtocell </li></ul></ul><ul><ul><li>Operators can use preferred device supplier </li></ul></ul><ul><ul><li>Femtocell hardware designed to order </li></ul></ul>
  3. 3. What is a femtocell? Internet Residential Enterprise Metro Rural Operator <ul><li>Uses mature mobile technology </li></ul><ul><li>in licensed spectrum </li></ul><ul><li>generating coverage and capacity </li></ul><ul><li>over internet-grade backhaul </li></ul><ul><li>at low prices </li></ul><ul><li>with full operator management </li></ul><ul><li>self-organising, self-managing (intelligence) </li></ul>Femtocell key characteristic: Intelligence not miniaturisation <ul><li>Coverage </li></ul><ul><li>Performance </li></ul><ul><li>Services </li></ul><ul><li>Coverage </li></ul><ul><li>Data Capacity </li></ul><ul><li>Enterprise Services </li></ul><ul><li>Capacity </li></ul><ul><li>Data Coverage </li></ul><ul><li>Location Services </li></ul><ul><li>Coverage </li></ul>DSL, Cable, Fibre, WiMax, LTE Satellite
  4. 4. This is a femtocell <ul><li>Hardware </li></ul><ul><li>Designed to order: standalone, USB module or integrated home gateway </li></ul><ul><li>Miniature: just 10cm tall </li></ul><ul><li>Environmental: less than 4.5W </li></ul><ul><li>Performance: </li></ul><ul><ul><li>8 simultaneous calls </li></ul></ul><ul><ul><li>14.4Mbps downlink, 5.7Mbps uplink </li></ul></ul>Residential <ul><li>Intelligence </li></ul><ul><li>Continuously monitors and responds to changes in the radio environment </li></ul><ul><li>Fully autonomous, making decisions according to the operator’s configured policy </li></ul><ul><li>Contextual data offload </li></ul><ul><li>Home media and office LAN integration </li></ul><ul><li>Phone interaction and presence applications </li></ul><ul><li>Benefits </li></ul><ul><li>Femto performance is robust and predictable </li></ul><ul><li>Macro performance and KPIs are not compromised by femto (note: femto deployments improve overall network performance) </li></ul><ul><li>Suitable for deployment on a shared carrier </li></ul><ul><li>Can be deployed in massive volumes without management overhead </li></ul>Interference
  5. 5. But this is also a femtocell... <ul><li>Different hardware....for example: </li></ul><ul><li>UMTS Bands I , II / V and IV </li></ul><ul><li>16/24 simultaneous Calls </li></ul><ul><li>HSxPA 14.4 / 5.7 Mbps </li></ul><ul><li>20dbM (100 mW) power output </li></ul><ul><li>Certificate or SIM based authentication </li></ul><ul><li>Optional A-GPS receiver </li></ul><ul><li>Optional PoE </li></ul><ul><li>LAN & WAN 10/100 ports </li></ul><ul><li>Optional WiFi </li></ul><ul><li>Wall or desk-mounted </li></ul>Enterprise
  6. 6. Enterprise Intelligence: Femto Grid featuring femto SON technology <ul><li>Individual femtocells set up automatically – no radio planning </li></ul><ul><li>Continuously listening and adapting to their radio environment and user behavior </li></ul><ul><li>Femtocells communicate over LAN </li></ul><ul><li>Automatically set up a seamless grid of 3G coverage </li></ul><ul><li>Handover and load-balancing rules dynamically maintained </li></ul><ul><li>Modular system suits business spaces of any size </li></ul><ul><li>Simple plug-and-play installation with no local controller </li></ul><ul><li>A fraction of the cost of picocells and DAS </li></ul>Enterprise
  7. 7. And this is a femtocell too… <ul><li>More hardware differences, for example: </li></ul><ul><li>UMTS Bands I, II / V and IV </li></ul><ul><li>16/24 simultaneous Calls </li></ul><ul><li>HSxPA 14.4 / 5.7 Mbps </li></ul><ul><li>24dbM (250 mW) power output </li></ul><ul><li>Certificate or SIM based authentication </li></ul><ul><li>Optional External Antenna </li></ul><ul><li>Optional A-GPS receiver </li></ul><ul><li>Optional PoE </li></ul><ul><li>LAN & WAN 10/100 ports </li></ul><ul><li>Optional WiFi </li></ul><ul><li>Outdoor casing </li></ul>Metro
  8. 8. Metro intelligence: Self-organising networks: the “super-grid” Enterprise grid Super-grid of residential and metro cells Ad-hoc networks of intelligent small cells will transform mobile in metro areas Metro
  9. 9. Super-grid will drive cellular-led growth in location-aware services <ul><li>Battery friendly: presence triggers without GPS or polling </li></ul><ul><li>Automatic: invisible sign-on anywhere in the world </li></ul><ul><li>Universal – all customers, all phones </li></ul><ul><li>Retail </li></ul><ul><li>Automatic push offers </li></ul><ul><li>Local social networking </li></ul><ul><li>Metro </li></ul><ul><li>Social network auto check-in and tags </li></ul><ul><li>Location advertising </li></ul><ul><li>Residential </li></ul><ul><li>Home media integration </li></ul><ul><li>Security and automation </li></ul><ul><li>Remote control </li></ul><ul><li>Easy for app developers </li></ul><ul><li>Global directory </li></ul><ul><li>Simple APIs </li></ul>Cell intelligence provides easy presence and media integration for mass market apps Metro
  10. 10. Case study: SoftBank Mobile in Japan <ul><li>22M subscribers, 100% 3G </li></ul><ul><li>First operator with data ARPU > 50% </li></ul><ul><li>Residential, business and retail small cells </li></ul><ul><ul><li>Free, open-access, with free ADSL and WiFi </li></ul></ul><ul><li>Public space, rural and metro small cells </li></ul><ul><ul><li>Strategy is 40 small cells: 1 macro cell </li></ul></ul>
  11. 11. Femtocell Intelligence = Software Systems Integration Gateway Software (intelligence) Hardware Chipset <ul><li>Automatic configuration </li></ul><ul><li>Interference mitigation </li></ul><ul><li>Adaptive voice and data performance </li></ul><ul><li>Self-organising networks (SON) </li></ul><ul><li>P2P routing </li></ul><ul><li>Local data and voice offload </li></ul><ul><li>Presence app capabilities </li></ul><ul><li>Media sharing app capabilities </li></ul>The shift towards intelligent cells is increasing the strategic importance of software
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