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The Rise of Intelligent Small Cells | Ubiquisys Femtocell



Find out more about small cells and small cell technology, and why its popularity is on the rise. ...

Find out more about small cells and small cell technology, and why its popularity is on the rise.

Ubiquisys is a femtocell industry pioneer, specialising in femtocell access points, small cell technology and our unique Femto-Engine system. View our presentations for more information on femtocell technology, industry news and opinion.



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    The Rise of Intelligent Small Cells | Ubiquisys Femtocell The Rise of Intelligent Small Cells | Ubiquisys Femtocell Presentation Transcript

    • The Rise of Intelligent Small Cells Chris Gilbert CEO Ubiquisys Telco 2.0 Santa Monica 27 October 2010
    • The smartphone-driven traffic explosion
      • Exponential growth in mobile data usage
      • Forces radical thinking on network design
      Source: Signals Research Group
    • The conventional answer is LTE
      • But LTE alone is not enough to provide the 1000x data capacity required:
        • HSPA and LTE vs. WCDMA 10x
        • Spectral efficiency improvements 2x
        • More allocated spectrum 5x
        • ~3 times smaller cell radius 10x (but see SoftBank strategy)
      Small cells have a central role to play in meeting the capacity demand Source: Ericsson
    • What are intelligent small cells?
      • Use massively abundant, cheap IP backhaul
      • Automatic set-up and autonomous operation
      • Automatic RF planning
      • Form Self-Organising Networks (SON)
      • Local signalling – authorization, handover
      • Peer routing for both voice and data
      • Support any size, any shape of device
      • Low unit cost, low operating costs
      Residential 8 calls HSPA Metro/rural 4x24 calls 3km range
    • Case study: SoftBank Mobile in Japan
      • 22M subscribers, 100% 3G
      • First operator with data ARPU > 50%
      • 300,000 residential, business and retail small cells
        • Free, open-access, with free ADSL and WiFi
      • 10,000 public space, rural and metro small cells
        • Strategy is 40 small cells: 1 macro cell
    • Self-organising networks: the “super-grid” Enterprise grid Super-grid of residential and metro cells Ad-hoc networks of intelligent small cells will transform mobile in metro areas
    • Super-grid will drive cellular-led growth in location-aware services
      • Battery friendly: presence triggers without GPS or polling
      • Automatic: invisible sign-on anywhere in the world
      • Universal – all customers, all phones
      • Retail
      • Automatic push offers
      • Local social networking
      • Metro
      • Social network auto check-in and tags
      • Location advertising
      • Residential
      • Home media integration
      • Security and automation
      • Remote control
      • Easy for app developers
      • Global directory
      • Simple APIs
      Cell intelligence provides easy presence and media integration for mass market apps
    • Where ’ s the value in this new ecosystem? Systems Integration Gateway Software (intelligence) Hardware Chipset
      • Automatic configuration
      • Interference mitigation
      • Adaptive voice and data performance
      • Self-organising networks (SON)
      • P2P routing
      • Local data and voice offload
      • Presence app capabilities
      • Media sharing app capabilities
      The shift towards intelligent cells is increasing the strategic importance of software
    • Super-grid & edge intelligence implications
      • Unpredictable backhaul routes and ownership
        • Dedicated: macro, metro
        • Traffic-managed IP: metro, retail, enterprise
        • Customer: enterprise, residential
      • Policy not planning dictates network behaviour
        • Femto software algorithms decide in real time
        • Algorithms follow policy profiles
    • The Rise of Intelligent Small Cells Chris Gilbert CEO Ubiquisys