What Content Marketing And First Dates Have In Common
 

What Content Marketing And First Dates Have In Common

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Good content marketing is like a good first date - if people have a great experience, they'll keep coming back.

Good content marketing is like a good first date - if people have a great experience, they'll keep coming back.

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http://www.scoop.it 403
http://socialmediatoday.com 334
http://hub.uberflip.com 218
http://www.marketingdirecto.com 188
http://fmathieu.co 162
http://www.business2community.com 133
https://twitter.com 37
http://inbound.org 31
https://www.rebelmouse.com 7
http://www.google.com 6
http://assets.txmblr.com 4
http://www.tumblr.com 3
http://www.linkedin.com 3
https://hootsuite.scoop.it 2
http://feedly.com 2
http://www.socialmediatoday.com 2
http://uberdemo.uberflip.com 2
http://news.google.com 1
http://francoismathieu.tumblr.com 1
http://blog.learnitfriday.com 1
http://translate.googleusercontent.com 1
https://www.linkedin.com 1
https://home.jolicloud.com 1
http://www.newsblur.com 1
http://pulse.me&_=1395561718007 HTTP 1
http://www.airingnews.com 1
http://www.feedspot.com 1
http://feeds.feedburner.com 1
http://scooblr.com 1
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What Content Marketing And First Dates Have In Common What Content Marketing And First Dates Have In Common Presentation Transcript

  • What Content Marketing And  first  dates  have  in  common  
  • Remember when you fell in love with your favorite blog?
  • Was it love at first glance?
  • Maybe you read one article, a few headlines and saw some photos...
  • ...and before even reading the second article you started getting butterflies in your stomach…
  • You've probably even imagined you and your new blog having little bundles of knowledge together.
  • L VE’LL DO THAT TO YA!
  • And for content, that kind of love makes wedding bells sound a whole lot like cash registers - ca-ching!
  • Like  on  a  first  date,  a great experience is crucial for users to come back to your content.
  • 95% of content marketers agree that offering a good user experience just makes sense. Source: Econsultancy
  • 78% state that their company is extremely or quite committed to delivering the best user experience. Source: MarketingSherpa
  • Unfortunately, 46% of users report having difficulty interacting with content. Source: Keynote
  • Here are a few tips on how to make your content more effective   by  improving  your  users’  ex;erience  
  • Get  to  know  your  users   Source: Consideredcontent.com Define who your target audience is. Typical methodologies include demographic profiling and segmentation, developing buyer personas, and identifying ideal customers. Don’t forget to include psychographics.
  • Make  content  responsive   Source: Contentmarketinginstitute.com Whether users see a web page on a laptop or a mobile device, the experience should be consistent and optimized for viewing on each device. Research shows that when content isn’t optimized for different screen sizes, engagement drops dramatically.
  • Limit  choices  and  dist?actions   Source: Consideredcontent.com E-books that end up as a hodge-podge of various ideas. Landing pages that offer 15 things to click. Emails with several irrelevant call-to-actions. Users have neither the time nor the patience for this and will reward it by simply going elsewhere.
  • Don’t make it awkward!
  • Good experience engages users, creates loyalty and helps   conver@  customers.  
  • uberflip.com/hub