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What Content Marketing And First Dates Have In Common

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Good content marketing is like a good first date - if people have a great experience, they'll keep coming back. …

Good content marketing is like a good first date - if people have a great experience, they'll keep coming back.

http://uberflip.com

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  • 1. What Content Marketing And  first  dates  have  in  common  
  • 2. Remember when you fell in love with your favorite blog?
  • 3. Was it love at first glance?
  • 4. Maybe you read one article, a few headlines and saw some photos...
  • 5. ...and before even reading the second article you started getting butterflies in your stomach…
  • 6. You've probably even imagined you and your new blog having little bundles of knowledge together.
  • 7. L VE’LL DO THAT TO YA!
  • 8. And for content, that kind of love makes wedding bells sound a whole lot like cash registers - ca-ching!
  • 9. Like  on  a  first  date,  a great experience is crucial for users to come back to your content.
  • 10. 95% of content marketers agree that offering a good user experience just makes sense. Source: Econsultancy
  • 11. 78% state that their company is extremely or quite committed to delivering the best user experience. Source: MarketingSherpa
  • 12. Unfortunately, 46% of users report having difficulty interacting with content. Source: Keynote
  • 13. Here are a few tips on how to make your content more effective   by  improving  your  users’  ex;erience  
  • 14. Get  to  know  your  users   Source: Consideredcontent.com Define who your target audience is. Typical methodologies include demographic profiling and segmentation, developing buyer personas, and identifying ideal customers. Don’t forget to include psychographics.
  • 15. Make  content  responsive   Source: Contentmarketinginstitute.com Whether users see a web page on a laptop or a mobile device, the experience should be consistent and optimized for viewing on each device. Research shows that when content isn’t optimized for different screen sizes, engagement drops dramatically.
  • 16. Limit  choices  and  dist?actions   Source: Consideredcontent.com E-books that end up as a hodge-podge of various ideas. Landing pages that offer 15 things to click. Emails with several irrelevant call-to-actions. Users have neither the time nor the patience for this and will reward it by simply going elsewhere.
  • 17. Don’t make it awkward!
  • 18. Good experience engages users, creates loyalty and helps   conver@  customers.  
  • 19. uberflip.com/hub