And for content, that kind of love
makes wedding bells sound
a whole lot like cash registers - ca-ching!
Like on a ﬁrst date, a great
experience is crucial for users
to come back to your content.
95% of content marketers agree that offering
a good user experience just makes sense.
78% state that their company is
extremely or quite committed to
delivering the best user experience.
Unfortunately, 46% of users report having
difﬁculty interacting with content.
Here are a few tips on how to
make your content more effective
by improving your users’ ex;erience
Get to know your users
Deﬁne who your target audience is. Typical methodologies include
demographic proﬁling and segmentation, developing buyer personas,
and identifying ideal customers. Don’t forget to include psychographics.
Make content responsive
Whether users see a web page on a laptop or a mobile device, the
experience should be consistent and optimized for viewing on each
device. Research shows that when content isn’t optimized for
different screen sizes, engagement drops dramatically.
Limit choices and dist?actions
E-books that end up as a hodge-podge of various ideas. Landing
pages that offer 15 things to click. Emails with several irrelevant
call-to-actions. Users have neither the time nor the patience for this
and will reward it by simply going elsewhere.