Here are a few tips
on how to make your content more effective by improving your users’ ex;erience
Get to know your users
Source: Consideredcontent.com Deﬁne who your target audience is. Typical methodologies include demographic proﬁling and segmentation, developing buyer personas, and identifying ideal customers. Don’t forget to include psychographics.
Make content responsive Source:
Contentmarketinginstitute.com Whether users see a web page on a laptop or a mobile device, the experience should be consistent and optimized for viewing on each device. Research shows that when content isn’t optimized for different screen sizes, engagement drops dramatically.
Limit choices and dist?actions
Source: Consideredcontent.com E-books that end up as a hodge-podge of various ideas. Landing pages that offer 15 things to click. Emails with several irrelevant call-to-actions. Users have neither the time nor the patience for this and will reward it by simply going elsewhere.