10 CMOs
WHOAREKICKINGASS
And what you can learn from them
Being a marketing leader
AIN’T
EASY
you need to
ADAPT
you need to
STAY
FOCUSED
you need to
and
you need to
KEEP THOUSANDS
OF CUSTOMERS HAPPY
and
!
Want to take your brand
TOTHE
↑TOP?
Here’s a list of 10 amazing CMOs 
AND WHAT TO LEARN
FROMTHEM
BETH COMSTOCK
General Electric
“ It’s imperative that you, as a CMO, 
use the technology.
I believe in immersing yourself in
something to truly understan...
NIKESH ARORA
Google
“ You’ve got to L♥VE what you do.
because we are in so many
different businesses.”
It’s almost like I get to work for 
mul...
PHILLIP W. SCHILLER
Apple
“ We could say all the marketing things we want,
you’vegotaninstant .
That’sanincrediblereaction.”
but at the end of the d...
Jonathan Becher
SAP
“ Sometimes you’ve got to be 
the voiceof the market -
listeningtothesignalsofwhatthepeople
thatdon’twantyourproductexpect...
JIM FARLEY
Ford
“ Customers are done with the fluff. 

whatreallymakesyoudifferent.”
They want the real company,
Jon Iwata
IBM
“ CMOs are going to have to spend more time
on what the company is like on the inside:
what we stand for, what we believe,...
JEREMY BURTON
EMC
“ I see too many marketing people
that are scared.
They’re scared to try things, 
and you’re trying to be safe and conserv...
CHRIS CAPOSSELA
Microsoft
“ (It’s essential to always be) living and
breathing the customer journey.
Great marketing needs to be applied to
whatever...
BLAIR CHRISTIE
Cisco
“ It’s amazing how little time
marketers spend with the customer;
Byspendingtimewithyourcustomer,
youcancreateastrategytha...
KAREN QUINTOS
Dell
“ Believe in yourself and have
the courage to take risks.
Think big or stay home! ”
Subscribe to our Hub and get 
daily advice from the experts
hub.uberflip.com
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10 CMOs Who Are Kicking Ass (And What You Can Learn From Them)

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Want to take your brand to the top? Here’s a list, in no particular order, of 10 CMOs at the top of their game and their key insights on how to be a kick-ass marketer.

http://uberflip.com

Published in: Marketing

10 CMOs Who Are Kicking Ass (And What You Can Learn From Them)

  1. 1. 10 CMOs WHOAREKICKINGASS And what you can learn from them
  2. 2. Being a marketing leader AIN’T EASY
  3. 3. you need to ADAPT
  4. 4. you need to STAY FOCUSED
  5. 5. you need to and
  6. 6. you need to KEEP THOUSANDS OF CUSTOMERS HAPPY and
  7. 7. !
  8. 8. Want to take your brand TOTHE ↑TOP?
  9. 9. Here’s a list of 10 amazing CMOs AND WHAT TO LEARN FROMTHEM
  10. 10. BETH COMSTOCK General Electric
  11. 11. “ It’s imperative that you, as a CMO, use the technology. I believe in immersing yourself in something to truly understand it . ”
  12. 12. NIKESH ARORA Google
  13. 13. “ You’ve got to L♥VE what you do. because we are in so many different businesses.” It’s almost like I get to work for multiple companies at Google,
  14. 14. PHILLIP W. SCHILLER Apple
  15. 15. “ We could say all the marketing things we want, you’vegotaninstant . That’sanincrediblereaction.” but at the end of the day when you show somebody tapping, pinching or zooming a graphic, wow
  16. 16. Jonathan Becher SAP
  17. 17. “ Sometimes you’ve got to be the voiceof the market - listeningtothesignalsofwhatthepeople thatdon’twantyourproductexpect.” not so much the voice of the customer but the voice of the market,
  18. 18. JIM FARLEY Ford
  19. 19. “ Customers are done with the fluff. whatreallymakesyoudifferent.” They want the real company,
  20. 20. Jon Iwata IBM
  21. 21. “ CMOs are going to have to spend more time on what the company is like on the inside: what we stand for, what we believe, what we value, our purpose, our culture . ”
  22. 22. JEREMY BURTON EMC
  23. 23. “ I see too many marketing people that are scared. They’re scared to try things, and you’re trying to be safe and conservative… You can’t think like that . ”
  24. 24. CHRIS CAPOSSELA Microsoft
  25. 25. “ (It’s essential to always be) living and breathing the customer journey. Great marketing needs to be applied to whatever part of the customer journey yourproductorsolutionisfallingdownat. ”
  26. 26. BLAIR CHRISTIE Cisco
  27. 27. “ It’s amazing how little time marketers spend with the customer; Byspendingtimewithyourcustomer, youcancreateastrategythatsolves theirproblems. ” not the buyer perhaps or the CXO, who’s doing the buying…
  28. 28. KAREN QUINTOS Dell
  29. 29. “ Believe in yourself and have the courage to take risks. Think big or stay home! ”
  30. 30. Subscribe to our Hub and get daily advice from the experts hub.uberflip.com Want to get more inspiration?
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