Your SlideShare is downloading. ×
0
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
7 Rules of Content Marketing Design That Convert Customers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

7 Rules of Content Marketing Design That Convert Customers

21,647

Published on

Poor design can kill your content marketing. It doesn’t matter how good your content is - if you don’t address design and navigation issues, your audience won't stick around to see …

Poor design can kill your content marketing. It doesn’t matter how good your content is - if you don’t address design and navigation issues, your audience won't stick around to see it.

http://uberflip.com

Published in: Design, Business
5 Comments
231 Likes
Statistics
Notes
No Downloads
Views
Total Views
21,647
On Slideshare
0
From Embeds
0
Number of Embeds
58
Actions
Shares
0
Downloads
826
Comments
5
Likes
231
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. that convert customers 7 rules of content marketing design
  • 2. How many times have you left a blog because it was hard to figure out?
  • 3. ?
  • 4. Or maybe because it wasn’t optimized for mobile devices?
  • 5. Surprise! Crappy content marketing design takes users to a dead end.
  • 6. And it doesn’t convert customers.
  • 7. Good design is about taking users through an engaging and persuasive journey.
  • 8. These are the 7 rules that your content marketing design can’t ignore:
  • 9. Provide a clear user path1
  • 10. Can visitors easily find what they're looking for? Or is your content buried deep in Navigation Jungle?
  • 11. Keep the behavior of the user always in mind. For example, when someone lands on a blog post, they should know what to do next.
  • 12. Keep design consistency2
  • 13. Just like your messaging, content marketing design has to have a consistent flow.
  • 14. Example: The look & feel of a CTA should complement the landing page that it leads to.
  • 15. Content CTA   Landing page  
  • 16. Show more, tell less3
  • 17. Images and videos can help you tell your story with less clicks and less reading.
  • 18. Instead of writing long descriptions or explanations, incorporate visuals and interactive content.
  • 19. Optimize for different devices4
  • 20. The average user will not wait more than 6 seconds to see if your content is optimized for mobile.
  • 21. Technologies like responsive design can help you ensure that your content works on any screen size.
  • 22. Enable virality5
  • 23. Social networking sites account for the most referral traffic to almost all websites, just behind organic search.
  • 24. Add sharing buttons for the social networks that your target audience uses the most.
  • 25. You can also simplify sharing steps by including embed codes right below videos, infographics, and other visuals
  • 26. Make call-to-actions pop6
  • 27. CTAs have to stand out from the rest of the page so that it’s easy for prospects to know where to click once they decide to take the next step.
  • 28. From choosing the right size (bigger isn’t always better), to using colors that pop, and leaving enough spacing around buttons, different versions of CTAs should be continually tested.
  • 29. Offer the right prize7
  • 30. One of the biggest factors in capturing your lead is balancing the value of what you’re giving away vs. the perceived barrier to getting it.
  • 31. This is when features like progressive profiling can come in handy. Instead of making people fill out a long list of fields, just add two or three.
  • 32. When the user comes back for a different content piece, new fields will replace the previous ones.
  • 33. By optimizing design, you reduce confusion and guide visitors from videos to blog posts, eBooks, landing pages, and CTAs.
  • 34. By optimizing design, you increase leads and sales. You immerse people in your journey and take them exactly where they want.
  • 35. WANT TO GET MORE OUT OF YOUR CONTENT MARKETING? Increase readers, subscribers, and leads with Uberflip START A FREE TRIAL

×