The Latest Color Trends In Digital Design

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An overview of color trends that have emerged in digital design, as well as their effect on usability and buyer personas, presented by Uberflip CEO Yoav Schwartz.

Published in: Design, Technology, Business

The Latest Color Trends In Digital Design

  1. 1. The Latest Color Trends In Digital Design Yoav Schwartz, Founder & CEO of Uberflip @yostar
  2. 2. Imagine a world without color.
  3. 3. Imagine a world without color.
  4. 4. 90% 20% of people make the occasional Impulse buy. of retail sales are impulse buys.
  5. 5. 9 out of 10 banks use blue!
  6. 6. CAN YOU TELL WHAT BRAND IT IS BASED ON COLOR?
  7. 7. COLOR IN DIGITAL DESIGN Trends Usability Buyer personas
  8. 8. Responsive & Flat Design
  9. 9. Microsoft website 2011  2014 
  10. 10. Bright Retro Pastel
  11. 11. MUTED PASTELS ( 2011 ) ( 2014 )
  12. 12. MUTED PASTELS ( 2011 ) ( 2014 )
  13. 13. GRAYSCALE WITH BRIGHT ACCENTS ( 2011 ) ( 2014 )
  14. 14. GRAYSCALE WITH BRIGHT ACCENTS ( 2011 ) ( 2014 )
  15. 15. NEON AND BRIGHTS
  16. 16. NEON AND BRIGHTS
  17. 17. WHAT’S WRONG WITH THIS?
  18. 18. MUCH BETTER!
  19. 19. Hi, I’m Brooklyn!
  20. 20. 5 KEY TAKEAWAYS What behaviors, actions and emotions do you want to invoke? What do you want to draw attention to? Stay consistent with your brand colors! Choose your colors based on your buyer personas. Take a holistic approach to design!
  21. 21. Yoav Schwartz Founder & CEO of Uberflip @yostar hub.uberflip.com

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