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Child-Centered Design is a mindset. Not rocket science.
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Child-Centered Design is a mindset. Not rocket science.

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Why this talk? …

Why this talk?
The goal of this talk is to raise awareness for child-centered design and give a hands on guide on how to include children (0-12 years of age) in the design and development process of digital products that are designed for this very age group.

For whom?
When designing for adults, you can target them directly and sell them the advantages of user-centered design. When designing for kids things are slightly different. To be more precise, the users are slightly different. They are kids, and they deserve to be recognized as an autonomous target group. A target group that requires a different approach to design: Child-Centered Design (CCD). Now the thing is, children benefit from CCD, but neither do they care, nor do they have the decision-making power to buy stuff based on the quality of the design. Parents, teachers, and product managers on the other hand do. Are you in any way involved in the design or development process of digital products for kids? Then CCD offers you the perfect argument to sell your products to the right stakeholders.

Have you never thought about why and how designing for kids might be different than for adults? No worries, you are certainly not alone on this. But expanding ones horizont every now and then doesn’t hurt, does it? And after all, child-centered design is not rocket science.

What is the talk about?
First, the talk will briefly cover the popular concept of user-centered design and the question “Why is it that user centered design has ignored children for so long?” It will be discussed how the concept has evolved and why it is now time to reconsider the definition of the user. We can no longer ignore children as an autonomous target group for digital media.

Next, children will be introduced as new target group for interactive media. The target group will be discussed regarding their age, media habits and the key differences from adult users.

Then, the concept of child-centered design will be introduced and discussed step by step. This includes the common phases of user-centered design process, enriched by those aspects that differ for young target groups. Different age groups will be discussed by their physical, cognitive, and emotional abilities. Based on the question answer process, it will be illustrated which research methods are suitable for which age groups - and which are not.

Last but not least, the benefits of child-centered design will be discussed. Besides children, other stakeholders like parents, teachers, and product managers will also be considered. Here it is especially interesting to point out their role and discuss how they can benefit from a child-centered design approach.

Interested in Child-Centered Design? Then follow me on Twitter @SabinaIdler or visit our website at uxkids.com.

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  • 1. Big experiences for small people   Sabina Idler Founder of UXkids Child-Centered Design is a mindset. Not rocket science.
  • 2. 2013  UXkids  |  @SabinaIdler   2  
  • 3. 2013  UXkids  |  @SabinaIdler   3  
  • 4. “User-centred design is an approach to interactive system development that focuses specifically on making systems usable.” ISO 13407 (1999) 2013  UXkids  |  @SabinaIdler   4  
  • 5. “Usability is the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.” ISO 9241-11 (1998) 2013  UXkids  |  @SabinaIdler   5  
  • 6. Users = kids 2013  UXkids  |  @SabinaIdler   6  
  • 7. Kids and media •  User-Centered Design –  Times have changed. –  Kids use media, too – Stats –  Kids use media in school and for learning –  Het onderzoek ‘Iene Miene Media’ werd uitgevoerd door Stichting Mijn Kind Online, in opdracht van Mediawijzer.net. Available  media  in  Dutch  households  with  kids  between    0  –  7  years  (Iene  Miene  Media  report  -­‐  2013).   7  
  • 8. Kids and media •  User-Centered Design –  Times have changed. –  Kids use media, too – Stats –  Kids use media in school and for learning –  Het onderzoek ‘Iene Miene Media’ werd uitgevoerd door Stichting Mijn Kind Online, in opdracht van Mediawijzer.net. Average  age  when  Dutch  kids  get  introduced  to  different  media  (Iene  Miene  Media  report  -­‐  2013).   8  
  • 9. “Usability and User Experience Research serve as the gateway to high-quality content.” Jakob Nielsen 2013  UXkids  |  @SabinaIdler   9  
  • 10. 2013  UXkids  |  @SabinaIdler   10  
  • 11. 1. Physical development 11  
  • 12. 2. Cognitive development 12  
  • 13. 3. Social development 13  
  • 14. 4. Concentration span 14  
  • 15. 5. Kids are a very diverse user group 15  
  • 16. We need: Child-Centered Design 2013  UXkids  |  @SabinaIdler   16  
  • 17. http://youtu.be/mepQsch_ams What happens when kids test HEMA products 17  
  • 18. 2013  UXkids  |  @SabinaIdler   18  
  • 19. Piaget’s theory of cognitive growth 1.  Sensory-motor intelligence (0-2 years) 2.  Preconceptual thought (2-4 years) 3.  Intuitive thought (4-7 years) 4.  Concrete operations (8-11 years) 5.  Formal thought (11-15 years) 2013  UXkids  |  @SabinaIdler   19  
  • 20. The Question-Answer process 1.  Understanding the question 2.  Retrieving information from memory 3.  Formatting the answer 4.  Evaluating the answer 5.  Communicating the final answer 2013  UXkids  |  @SabinaIdler   20  
  • 21. 2013  UXkids  |  @SabinaIdler   21  
  • 22. 2013  UXkids  |  @SabinaIdler   22  
  • 23. Child-Centered Design is not Rocket science. 2013  UXkids  |  @SabinaIdler   23  
  • 24. Design guidelines for kids Questions? 2013  UXkids  |  @SabinaIdler   24  
  • 25. Design guidelines for kids Thank you! Big experiences for small people uxkids.com/ blog @SabinaIdler sabina@uxkids.com 2013  UXkids  |  @SabinaIdler   25