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OZGE GENC • CONSUELO KELLER • MATTEO LOGLIO • MARK PRUNERI • ALBERTO TACCONI • CARLOS VELASQUEZ
MAInD • Designing Advanced...
cigarettes
DESKTOP RESEARCH
STATISTICS

CAMPAIGNS

SUPPORT
STATISTICS

300%
Risk of heart
disease for
smokers

150%
Risk of heart
disease after
1 year off.

0%

0%

Risk of heart
di...
STATISTICS
10%
actually
quits

90%
fails to
quit

To quit is hard
CAMPAIGNS

The majority of anti-smoking campaigns
focus on negative messages
CAMPAIGNS

Togliere il testo (è già un‘
analisi, l‘ho messa nella
slide delle „quotes“).

Negative messages are not effect...
SERVICES

Applications based on community support
USER RESEARCH
INTERVIEW
Interview

name:

M F age:

cigs a day:

tell me about the last time you smoked a cigarette

General questions
“...
MOOD CARDS
INTERVIEW
choose a feeling between the following that better describes your mood after each one of
these actions:
light a ...
Which campaigns against smoke do you remember?

INTERVIEW

notes:

Questions about campaigns
INTERVIEW
“Short term goals are easier to
reach than long term goals”
“Negative messages are not effective”

“It‘s easier ...
“What do you always carry with you?”
FIELD RESEARCH

“What do you carry for smoking?“
PERSONAS

HARD
CORE

RITUAL

SOCIAL

LUXURY
ADDICTION JOURNEY
SMOKER'S JOURNEY
OPPORTUNITIES
Let them
decide to quit
quit
self-awareness
Rise self-awareness

habit
Prevent them
from st...
CONCEPT MAP
FIRST IDEAS
FIND PATTERNS

Text
SMOKELESS
IS A SERVICE FOR
SMOKERS THAT
HELPS TO TRACK
CONSUMPTION AND
PROVIDES QUITTING
SUPPORT
OVERVIEW
st

1 WEEK

+1
Counter
Everytime the user lights
up a cigarette using the
lighter, the counter
increases by one

Time
The ...
STATISTICS
1

$
Consumption
Time

Cash

1

5

Location
VIRTUAL PET
Personal

Shared
DAILY GOAL

8

Set daily goal
The app suggests a
goal based on your
data that you can
change anytime
TOUCHPOINTS
LIGHTER

MOBILE APP

WEBSITE

://
Collects data about
number of cigarettes
by talking with the
app

Collects a...
HOW IT
WORKS
SET UP
Download
the app
For one week smoke
as usual using the
new lighter
COLLECTING
DATA WITH
THE LIGHTER
Every time you
light up a
cigarette the
system collects
your smoking
data
You can see your
data within the app...
...or access the website where you
can find more detailed informations...
GOALS
Every two weeks
you can achieve
long term goals
PET
You are responsible
of your own pet
Each time you light
up a cigarette...
...his environment changes and he gets
affected
share it with
another
smoker...

...you’ll share
also
responsibility
SUPPORT
If you are about
to smoke...
...you can
press the
support button
anytime
you are presented with alternative
activities
keep achieving
goals until you
become...
✌ Thanks!
OZGE GENC
CONSUELO KELLER
MATTEO LOGLIO
MARK PRUNERI
ALBERTO TACCONI
CARLOS VELASQUEZ
Smokeless - Alberto Tacconi & Matteo Loglio
Smokeless - Alberto Tacconi & Matteo Loglio
Smokeless - Alberto Tacconi & Matteo Loglio
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Smokeless - Alberto Tacconi & Matteo Loglio

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Smokeless: supporting people quitting smoking. The speech given by Alberto Tacconi & Matteo Loglio at UXconference 2013

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Transcript of "Smokeless - Alberto Tacconi & Matteo Loglio"

  1. 1. OZGE GENC • CONSUELO KELLER • MATTEO LOGLIO • MARK PRUNERI • ALBERTO TACCONI • CARLOS VELASQUEZ MAInD • Designing Advanced Services with Frog Design
  2. 2. cigarettes
  3. 3. DESKTOP RESEARCH STATISTICS CAMPAIGNS SUPPORT
  4. 4. STATISTICS 300% Risk of heart disease for smokers 150% Risk of heart disease after 1 year off. 0% 0% Risk of heart disease after 15 years off. Risk of stroke after 5-15 years off. To quit from smoking has a significant health impact
  5. 5. STATISTICS 10% actually quits 90% fails to quit To quit is hard
  6. 6. CAMPAIGNS The majority of anti-smoking campaigns focus on negative messages
  7. 7. CAMPAIGNS Togliere il testo (è già un‘ analisi, l‘ho messa nella slide delle „quotes“). Negative messages are not effective especially if they’re focused on long-term consequences
  8. 8. SERVICES Applications based on community support
  9. 9. USER RESEARCH
  10. 10. INTERVIEW Interview name: M F age: cigs a day: tell me about the last time you smoked a cigarette General questions “Tell me about the last time you smoked a cigarette” how frequently do you buy them? “How frequently do you buy cigarettes?” “What's the best part of your smoking experience?” “What's the worst part of your smoking experience?” what's the best part of your smoking experience? “Tell me about your smoking history” “In which situations do you usually smoke?” “Do you usually think about your health?” what's the worst part of your smoking experience?
  11. 11. MOOD CARDS
  12. 12. INTERVIEW choose a feeling between the following that better describes your mood after each one of these actions: light a cigarette? free satisfied neutral disgusted guilty stoned awake sleepy relaxed focused happy fearful angry sad satisfied neutral disgusted guilty awake sleepy relaxed focused light your first cigarette? free Mood cards stoned “Light a cigarette?” happy fearful angry “Light your first cigarette of the day?” “Light your cigarette after eating?” cigarette after eating? “When you're sick and see someone smoking?” free satisfied neutral “Smoking close to a non smoker?” stoned sleepy “Airplane deprivation?” awake happy fearful angry sad disgusted guilty relaxed focused sad
  13. 13. Which campaigns against smoke do you remember? INTERVIEW notes: Questions about campaigns
  14. 14. INTERVIEW “Short term goals are easier to reach than long term goals” “Negative messages are not effective” “It‘s easier to quit together with someone else” “I would like to have informations about my cigarette consumption” “I must feel in control and feel personally responsible of my quitting”
  15. 15. “What do you always carry with you?”
  16. 16. FIELD RESEARCH “What do you carry for smoking?“
  17. 17. PERSONAS HARD CORE RITUAL SOCIAL LUXURY
  18. 18. ADDICTION JOURNEY
  19. 19. SMOKER'S JOURNEY OPPORTUNITIES Let them decide to quit quit self-awareness Rise self-awareness habit Prevent them from starting Help them to quit Prevent them from giving in again
  20. 20. CONCEPT MAP
  21. 21. FIRST IDEAS
  22. 22. FIND PATTERNS Text
  23. 23. SMOKELESS IS A SERVICE FOR SMOKERS THAT HELPS TO TRACK CONSUMPTION AND PROVIDES QUITTING SUPPORT
  24. 24. OVERVIEW
  25. 25. st 1 WEEK +1 Counter Everytime the user lights up a cigarette using the lighter, the counter increases by one Time The phone then automatically add the hour of the day... Place ...and the location using the phone GPS
  26. 26. STATISTICS 1 $ Consumption Time Cash 1 5 Location
  27. 27. VIRTUAL PET Personal Shared
  28. 28. DAILY GOAL 8 Set daily goal The app suggests a goal based on your data that you can change anytime
  29. 29. TOUCHPOINTS LIGHTER MOBILE APP WEBSITE :// Collects data about number of cigarettes by talking with the app Collects and displays data, allows to set goals and provides support Check your activities in details
  30. 30. HOW IT WORKS
  31. 31. SET UP
  32. 32. Download the app
  33. 33. For one week smoke as usual using the new lighter
  34. 34. COLLECTING DATA WITH THE LIGHTER
  35. 35. Every time you light up a cigarette the system collects your smoking data
  36. 36. You can see your data within the app...
  37. 37. ...or access the website where you can find more detailed informations...
  38. 38. GOALS
  39. 39. Every two weeks you can achieve long term goals
  40. 40. PET
  41. 41. You are responsible of your own pet
  42. 42. Each time you light up a cigarette...
  43. 43. ...his environment changes and he gets affected
  44. 44. share it with another smoker... ...you’ll share also responsibility
  45. 45. SUPPORT
  46. 46. If you are about to smoke...
  47. 47. ...you can press the support button anytime
  48. 48. you are presented with alternative activities
  49. 49. keep achieving goals until you become...
  50. 50. ✌ Thanks! OZGE GENC CONSUELO KELLER MATTEO LOGLIO MARK PRUNERI ALBERTO TACCONI CARLOS VELASQUEZ
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