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Smokeless - Alberto Tacconi & Matteo Loglio
 

Smokeless - Alberto Tacconi & Matteo Loglio

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Smokeless: supporting people quitting smoking. The speech given by Alberto Tacconi & Matteo Loglio at UXconference 2013

Smokeless: supporting people quitting smoking. The speech given by Alberto Tacconi & Matteo Loglio at UXconference 2013

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    Smokeless - Alberto Tacconi & Matteo Loglio Smokeless - Alberto Tacconi & Matteo Loglio Presentation Transcript

    • OZGE GENC • CONSUELO KELLER • MATTEO LOGLIO • MARK PRUNERI • ALBERTO TACCONI • CARLOS VELASQUEZ MAInD • Designing Advanced Services with Frog Design
    • cigarettes
    • DESKTOP RESEARCH STATISTICS CAMPAIGNS SUPPORT
    • STATISTICS 300% Risk of heart disease for smokers 150% Risk of heart disease after 1 year off. 0% 0% Risk of heart disease after 15 years off. Risk of stroke after 5-15 years off. To quit from smoking has a significant health impact
    • STATISTICS 10% actually quits 90% fails to quit To quit is hard
    • CAMPAIGNS The majority of anti-smoking campaigns focus on negative messages
    • CAMPAIGNS Togliere il testo (è già un‘ analisi, l‘ho messa nella slide delle „quotes“). Negative messages are not effective especially if they’re focused on long-term consequences
    • SERVICES Applications based on community support
    • USER RESEARCH
    • INTERVIEW Interview name: M F age: cigs a day: tell me about the last time you smoked a cigarette General questions “Tell me about the last time you smoked a cigarette” how frequently do you buy them? “How frequently do you buy cigarettes?” “What's the best part of your smoking experience?” “What's the worst part of your smoking experience?” what's the best part of your smoking experience? “Tell me about your smoking history” “In which situations do you usually smoke?” “Do you usually think about your health?” what's the worst part of your smoking experience?
    • MOOD CARDS
    • INTERVIEW choose a feeling between the following that better describes your mood after each one of these actions: light a cigarette? free satisfied neutral disgusted guilty stoned awake sleepy relaxed focused happy fearful angry sad satisfied neutral disgusted guilty awake sleepy relaxed focused light your first cigarette? free Mood cards stoned “Light a cigarette?” happy fearful angry “Light your first cigarette of the day?” “Light your cigarette after eating?” cigarette after eating? “When you're sick and see someone smoking?” free satisfied neutral “Smoking close to a non smoker?” stoned sleepy “Airplane deprivation?” awake happy fearful angry sad disgusted guilty relaxed focused sad
    • Which campaigns against smoke do you remember? INTERVIEW notes: Questions about campaigns
    • INTERVIEW “Short term goals are easier to reach than long term goals” “Negative messages are not effective” “It‘s easier to quit together with someone else” “I would like to have informations about my cigarette consumption” “I must feel in control and feel personally responsible of my quitting”
    • “What do you always carry with you?”
    • FIELD RESEARCH “What do you carry for smoking?“
    • PERSONAS HARD CORE RITUAL SOCIAL LUXURY
    • ADDICTION JOURNEY
    • SMOKER'S JOURNEY OPPORTUNITIES Let them decide to quit quit self-awareness Rise self-awareness habit Prevent them from starting Help them to quit Prevent them from giving in again
    • CONCEPT MAP
    • FIRST IDEAS
    • FIND PATTERNS Text
    • SMOKELESS IS A SERVICE FOR SMOKERS THAT HELPS TO TRACK CONSUMPTION AND PROVIDES QUITTING SUPPORT
    • OVERVIEW
    • st 1 WEEK +1 Counter Everytime the user lights up a cigarette using the lighter, the counter increases by one Time The phone then automatically add the hour of the day... Place ...and the location using the phone GPS
    • STATISTICS 1 $ Consumption Time Cash 1 5 Location
    • VIRTUAL PET Personal Shared
    • DAILY GOAL 8 Set daily goal The app suggests a goal based on your data that you can change anytime
    • TOUCHPOINTS LIGHTER MOBILE APP WEBSITE :// Collects data about number of cigarettes by talking with the app Collects and displays data, allows to set goals and provides support Check your activities in details
    • HOW IT WORKS
    • SET UP
    • Download the app
    • For one week smoke as usual using the new lighter
    • COLLECTING DATA WITH THE LIGHTER
    • Every time you light up a cigarette the system collects your smoking data
    • You can see your data within the app...
    • ...or access the website where you can find more detailed informations...
    • GOALS
    • Every two weeks you can achieve long term goals
    • PET
    • You are responsible of your own pet
    • Each time you light up a cigarette...
    • ...his environment changes and he gets affected
    • share it with another smoker... ...you’ll share also responsibility
    • SUPPORT
    • If you are about to smoke...
    • ...you can press the support button anytime
    • you are presented with alternative activities
    • keep achieving goals until you become...
    • ✌ Thanks! OZGE GENC CONSUELO KELLER MATTEO LOGLIO MARK PRUNERI ALBERTO TACCONI CARLOS VELASQUEZ