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REINVENTING the WHEELCesare BottiniSr. Experience Designer
“...you don’t need     to reinvent    the wheel...”
Experience Economy
INTO THE EXPERIENCE  ECONOMY,REINVENTION IS    THE KEY
eBike isMainstream
Why the eBike is so Mainstream?√ Crisis√ Gas Price√ Healthier Habits√ Lifestyle√ Traffic
ElectricMobility is in Early Stage
COMMUTING
RESEARCH   +100commuters   9countries  +10 months
What we discovered√ Common Patterns√ Active Community√ eBike Ready√ Hype Free√ Digital Savvy
Great bike, vanilla flavor
RIDINGEXPERIENCE
WTF?!
OWNINGEXPERIENCE
Beautyis partof the UXD
Protect  the Bike
CONTEXTEXPERIENCE
“...what is aneBike riding in a Smart City?”
Is this a bike anymore?  Bike    asInterface
Context & Products  LikeMagnetic Fields
Smart ProductsFridge
Smart Products   CarDashboard
Smart ProductsHeadphones
Reinventingyou reach yourmain goal as a  designer:
MAKE THISWORLD A BETTER    PLACE
THANK U!
Cesare BottiniSr. Experience Designer   @Cecce67Tippy.itExperience Designers
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
Reinventing the wheel - Cesare Bottini
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Reinventing the wheel - Cesare Bottini

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Lo speech di Cesare Bottini alla quarta edizione di UXconference: genesi ed evoluzione del progetto Dilecta.

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Transcript of "Reinventing the wheel - Cesare Bottini"

  1. 1. REINVENTING the WHEELCesare BottiniSr. Experience Designer
  2. 2. “...you don’t need to reinvent the wheel...”
  3. 3. Experience Economy
  4. 4. INTO THE EXPERIENCE ECONOMY,REINVENTION IS THE KEY
  5. 5. eBike isMainstream
  6. 6. Why the eBike is so Mainstream?√ Crisis√ Gas Price√ Healthier Habits√ Lifestyle√ Traffic
  7. 7. ElectricMobility is in Early Stage
  8. 8. COMMUTING
  9. 9. RESEARCH +100commuters 9countries +10 months
  10. 10. What we discovered√ Common Patterns√ Active Community√ eBike Ready√ Hype Free√ Digital Savvy
  11. 11. Great bike, vanilla flavor
  12. 12. RIDINGEXPERIENCE
  13. 13. WTF?!
  14. 14. OWNINGEXPERIENCE
  15. 15. Beautyis partof the UXD
  16. 16. Protect the Bike
  17. 17. CONTEXTEXPERIENCE
  18. 18. “...what is aneBike riding in a Smart City?”
  19. 19. Is this a bike anymore? Bike asInterface
  20. 20. Context & Products LikeMagnetic Fields
  21. 21. Smart ProductsFridge
  22. 22. Smart Products CarDashboard
  23. 23. Smart ProductsHeadphones
  24. 24. Reinventingyou reach yourmain goal as a designer:
  25. 25. MAKE THISWORLD A BETTER PLACE
  26. 26. THANK U!
  27. 27. Cesare BottiniSr. Experience Designer @Cecce67Tippy.itExperience Designers
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