Reinventing the wheel - Cesare Bottini
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Reinventing the wheel - Cesare Bottini

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Lo speech di Cesare Bottini alla quarta edizione di UXconference: genesi ed evoluzione del progetto Dilecta.

Lo speech di Cesare Bottini alla quarta edizione di UXconference: genesi ed evoluzione del progetto Dilecta.

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Reinventing the wheel - Cesare Bottini Presentation Transcript

  • 1. REINVENTING the WHEELCesare BottiniSr. Experience Designer
  • 2. “...you don’t need to reinvent the wheel...”
  • 3. Experience Economy
  • 4. INTO THE EXPERIENCE ECONOMY,REINVENTION IS THE KEY
  • 5. eBike isMainstream
  • 6. Why the eBike is so Mainstream?√ Crisis√ Gas Price√ Healthier Habits√ Lifestyle√ Traffic
  • 7. ElectricMobility is in Early Stage
  • 8. COMMUTING
  • 9. RESEARCH +100commuters 9countries +10 months
  • 10. What we discovered√ Common Patterns√ Active Community√ eBike Ready√ Hype Free√ Digital Savvy
  • 11. Great bike, vanilla flavor
  • 12. RIDINGEXPERIENCE
  • 13. WTF?!
  • 14. OWNINGEXPERIENCE
  • 15. Beautyis partof the UXD
  • 16. Protect the Bike
  • 17. CONTEXTEXPERIENCE
  • 18. “...what is aneBike riding in a Smart City?”
  • 19. Is this a bike anymore? Bike asInterface
  • 20. Context & Products LikeMagnetic Fields
  • 21. Smart ProductsFridge
  • 22. Smart Products CarDashboard
  • 23. Smart ProductsHeadphones
  • 24. Reinventingyou reach yourmain goal as a designer:
  • 25. MAKE THISWORLD A BETTER PLACE
  • 26. THANK U!
  • 27. Cesare BottiniSr. Experience Designer @Cecce67Tippy.itExperience Designers