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Reinventing the wheel - Cesare Bottini
 

Reinventing the wheel - Cesare Bottini

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Lo speech di Cesare Bottini alla quarta edizione di UXconference: genesi ed evoluzione del progetto Dilecta.

Lo speech di Cesare Bottini alla quarta edizione di UXconference: genesi ed evoluzione del progetto Dilecta.

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    Reinventing the wheel - Cesare Bottini Reinventing the wheel - Cesare Bottini Presentation Transcript

    • REINVENTING the WHEELCesare BottiniSr. Experience Designer
    • “...you don’t need to reinvent the wheel...”
    • Experience Economy
    • INTO THE EXPERIENCE ECONOMY,REINVENTION IS THE KEY
    • eBike isMainstream
    • Why the eBike is so Mainstream?√ Crisis√ Gas Price√ Healthier Habits√ Lifestyle√ Traffic
    • ElectricMobility is in Early Stage
    • COMMUTING
    • RESEARCH +100commuters 9countries +10 months
    • What we discovered√ Common Patterns√ Active Community√ eBike Ready√ Hype Free√ Digital Savvy
    • Great bike, vanilla flavor
    • RIDINGEXPERIENCE
    • WTF?!
    • OWNINGEXPERIENCE
    • Beautyis partof the UXD
    • Protect the Bike
    • CONTEXTEXPERIENCE
    • “...what is aneBike riding in a Smart City?”
    • Is this a bike anymore? Bike asInterface
    • Context & Products LikeMagnetic Fields
    • Smart ProductsFridge
    • Smart Products CarDashboard
    • Smart ProductsHeadphones
    • Reinventingyou reach yourmain goal as a designer:
    • MAKE THISWORLD A BETTER PLACE
    • THANK U!
    • Cesare BottiniSr. Experience Designer @Cecce67Tippy.itExperience Designers