Embracing Collaborative Design

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Embracing Collaborative Design

  1. 1. Memi Beltrame Embracing Collaborative Design On the Acceptance of UX in the Development Process UXCon, December 3rd 2009 Lugano, Switzerland Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  2. 2. About • Developing websites since 1997 • 2003-2007 Study of cinematography • Since 2007 specialising in frontend and interaction design • Since 2008 for Liip Agile Web Development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  3. 3. Misson Show the dynamics of collaborative design Show ways to raise acceptance of UX in development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  4. 4. The Internet Browser War dotcom Pl op ! 1993 1995 1998 2000 03 04 05 06 2009 High interaction apps, Increased need for UX Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  5. 5. Until 2003 UX Design was only rarely a part of the commission and development process for websites. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  6. 6. Rich internet applications brought a higher sensitivity to the users needs. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  7. 7. UX concepts as a response to shape customer and user experience Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  8. 8. Developers meet UX experts with scepticism and little acceptance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  9. 9. Why? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  10. 10. To find out we need to do two things: ● Know the process ● Understand the expectations Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  11. 11. The process: Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  12. 12. From Collaboration To Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  13. 13. Collaboration is the successful sharing of a working environment in a joint effort to accomplish a task Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  14. 14. Collaborative design is collaboration with the task of creating an artefact Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  15. 15. Collaborative Design takes place whenever an artefact is planned and/or implemented by two or more participants. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  16. 16. Typical Collaborative Design Areas Architecture Software Movies Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  17. 17. The Internet is (probably) the biggest single instance of Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  18. 18. Collaborative Design is a reality. It is the inevitable process that emerges when you build something as a team. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  19. 19. Unlike UCD or TDD it is nothing you choose, it just happens, nolens volens. UCD: User centered design TDD: Test driven development Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  20. 20. Even the simplest Customer < > Contractor Relationship involves Collaborative Design Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  21. 21. It involves is a network of participants Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  22. 22. The goal is a common product with a high overall utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  23. 23. Every participant can propose solutions for design issues Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  24. 24. Participants are inter-dependent. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  25. 25. Participants are inter-dependent. Inter-dependency means „I need something“ Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  26. 26. Every participant has a self-interest Customer: Affordable yet magic Developer: solid, stable and performing Designer: beautiful and usable Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  27. 27. Fulfilling self-interest means Reaching a local optimum of utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  28. 28. Are participants willing to compromise their self interest for the sake of a global optimum? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  29. 29. A B C D global Utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  30. 30. A B C D global Utility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  31. 31. The system can become very complex Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  32. 32. It's hard to keep track of the interactions and design decisions Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  33. 33. Subsytems can emerge Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  34. 34. Subsytems also have a local optimum utility plus they are loyal! Interface Designer Webserver Management Developer Proxy UX expert Mobile Services DB Specialist DB Admin Project Lead Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  35. 35. Every new participant brings a shift in the global utility. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  36. 36. Every old participant must be aware of this and accept it. Otherwise the team is possibly ripped apart. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  37. 37. Successful Collaborative Design is based on the commitment of each participant to achieve an optimum of overall utility. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  38. 38. Acceptance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  39. 39. UX brought a paradigm shift to a whole industry UX Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  40. 40. UX brought a paradigm shift to a whole industry UX Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  41. 41. Why does this change happen with considerable problems? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  42. 42. Before UX: Developers modelled processes according to their instead of the user's needs. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  43. 43. Before UX: An application's utility was not anyone's explicit responsibility Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  44. 44. Before UX: Utility did not figure as a criteria for quality assertion in the conceptual phase Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  45. 45. Measurability Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  46. 46. Criteria for quality assertion: ● Performance (computing speed, interface response) ● Drain on resources (bandwidth, disk-space, file-size) ● Implementation standards (normalisation, unit/functional testing, validation) ● Deficiency (incomplete or faulty implementation) ● Duration, cost (on time, on budget) ● Utility (relevance of information, ease of task completion) Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  47. 47. Criteria for quality assertion: ● Performance (computing speed, interface response) ● Drain on resources (bandwidth, disk-space, file-size) ● Implementation standards (normalisation, unit/functional testing, validation) Easy to ● Deficiency (incomplete or faulty implementation) measure ● Duration, cost (on time, on budget) ● Utility (relevance of information, ease of task completion) Hard to measure Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  48. 48. Hard to measure: Utility needs a process involving users to be asserted. It's findings are hard to read and difficult to interpret. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  49. 49. The user is the only valid measuring instrument to assert utility. Simultaneously being tester and testee deprives the developer from objectivity. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  50. 50. Objectivity is only possible if the results do not depend on the tester. Only measurements based on objectivity lead to reliability and validity. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  51. 51. Expectation Management Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  52. 52. It is important to continuously manage stakeholder expectations. Identify what each stakeholder can and cannot do. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  53. 53. Two essential demands: 1. Device proficiency 2. Completenes of information Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  54. 54. Device proficiency Be familiar with the conventions of use on the device as well as its limitations. Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  55. 55. Completenes of information: Information architecture proposed must be complete and consistent. Incompleteness paves the way for arbitrariness Provide methodological guidance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  56. 56. Raising Acceptance Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  57. 57. Successful Acceptance: Reciprocal understanding of each others standards and expectations Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  58. 58. This helps acceptance: ● Clear, unambiguous negotiation ● Alliances ● Shared experiences ● Common achievements ● High iteration workflows ● Frequent synchronisation Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  59. 59. Questions? Memi Beltrame: Embracing Collaborative Design - UXCon Lugano
  60. 60. Thank you! Slides: http://slides.liip.ch Memi Beltrame: Embracing Collaborative Design - UXCon Lugano

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