What’s the problem with User                 Experience?
I think you (already) know the answer.
Who am I?Well, actually, was!
This document represents personal opinions on the subject, and it is not  recommended or endorsed by the         Company I...
Ok, back on track. What’s the problem                                 then?
So, what happens, usually?
Hey, Alessandro. I would  like to launch a new mobile TV application.
How did it go?
Recipe for the perfect cake!
Contacts “Alessandro Galetto”
Photo Credits Slide   7 - http://www.flickr.com/photos/christopher-gozy Slide   8 - http://www.flickr.com/photos/ostp Slide ...
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
Corporate user experience
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Corporate user experience

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Intervento di Alessandro Galetto a UXconference 2011 - Lugano, 29 ottobre

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Corporate user experience

  1. 1. What’s the problem with User Experience?
  2. 2. I think you (already) know the answer.
  3. 3. Who am I?Well, actually, was!
  4. 4. This document represents personal opinions on the subject, and it is not recommended or endorsed by the Company I worked for. This is not a representation of past,present, or future strategy of my past Company. All the information and data in this document are in the public domain.
  5. 5. Ok, back on track. What’s the problem then?
  6. 6. So, what happens, usually?
  7. 7. Hey, Alessandro. I would like to launch a new mobile TV application.
  8. 8. How did it go?
  9. 9. Recipe for the perfect cake!
  10. 10. Contacts “Alessandro Galetto”
  11. 11. Photo Credits Slide 7 - http://www.flickr.com/photos/christopher-gozy Slide 8 - http://www.flickr.com/photos/ostp Slide 9 - http://www.flickr.com/photos/mmewuji Slide 11 - http://www.flickr.com/photos/joschmaltz Slide 14 - http://www.flickr.com/photos/pyxopotamus Slide 22 - http://www.flickr.com/photos/spunter Slide 23 - http://www.flickr.com/photos/chrism70 Slide 24 - http://www.flickr.com/photos/eszter Slide 25 - http://www.flickr.com/photos/my_new_wintercoat Slide 26 - http://www.flickr.com/photos/starfireduluth
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