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IMPLEMENTINGTHE
PILLARS OF COOL FOR
MARCH MADNESS LIVE
Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com ...
‣ Get to know the Cool Project
‣ UX Strategy and Approach for MML
‣ Lessons Learned
TAKE AWAY
Sunday, September 15, 13
WHAT MAKES IT
COOL?
‣ Accomplishment
‣ Connection
‣ Identity
‣ Sensation
Created by Karen Holtzblatt
Sunday, September 15,...
THETRIANGLE
OF DESIGN
‣ Direct Into Action
‣ The Hassle Factor
‣ The Delta
Created by Karen Holtzblatt
Sunday, September 1...
STRATEGY
‣ Business Goals
Brand Perception
Monetization
Engagement
Reach
‣ UX Goals
Refocus App
HCI guidelines
Unify Socia...
DISCOVERY
‣ The Good
‣ The Bad
‣ The Ugly
Sunday, September 15, 13
DESIGN
Sunday, September 15, 13
DEVICES
Sunday, September 15, 13
SCHEDULE
Sunday, September 15, 13
NAVIGATION
Sunday, September 15, 13
BRACKET
Sunday, September 15, 13
GAMECENTER
Sunday, September 15, 13
GAMECENTER
Sunday, September 15, 13
GAMECENTER
Sunday, September 15, 13
GAMECENTER
Sunday, September 15, 13
GAMECENTER
Sunday, September 15, 13
HOW DID WE DO?
‣ Accomplishment
‣ Connection
‣ Identity
‣ Sensation
‣ Direct Into Action
‣ Hassle Factor
‣ Delta
Sunday, S...
Q+A
&THANKYOU
Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1
Sunday, September 15, 13
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UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live

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Klemens Wengert's presentation to UX STRAT 2013

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Transcript of "UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live"

  1. 1. IMPLEMENTINGTHE PILLARS OF COOL FOR MARCH MADNESS LIVE Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1 Sunday, September 15, 13
  2. 2. ‣ Get to know the Cool Project ‣ UX Strategy and Approach for MML ‣ Lessons Learned TAKE AWAY Sunday, September 15, 13
  3. 3. WHAT MAKES IT COOL? ‣ Accomplishment ‣ Connection ‣ Identity ‣ Sensation Created by Karen Holtzblatt Sunday, September 15, 13
  4. 4. THETRIANGLE OF DESIGN ‣ Direct Into Action ‣ The Hassle Factor ‣ The Delta Created by Karen Holtzblatt Sunday, September 15, 13
  5. 5. STRATEGY ‣ Business Goals Brand Perception Monetization Engagement Reach ‣ UX Goals Refocus App HCI guidelines Unify Social Support Linear TV Sunday, September 15, 13
  6. 6. DISCOVERY ‣ The Good ‣ The Bad ‣ The Ugly Sunday, September 15, 13
  7. 7. DESIGN Sunday, September 15, 13
  8. 8. DEVICES Sunday, September 15, 13
  9. 9. SCHEDULE Sunday, September 15, 13
  10. 10. NAVIGATION Sunday, September 15, 13
  11. 11. BRACKET Sunday, September 15, 13
  12. 12. GAMECENTER Sunday, September 15, 13
  13. 13. GAMECENTER Sunday, September 15, 13
  14. 14. GAMECENTER Sunday, September 15, 13
  15. 15. GAMECENTER Sunday, September 15, 13
  16. 16. GAMECENTER Sunday, September 15, 13
  17. 17. HOW DID WE DO? ‣ Accomplishment ‣ Connection ‣ Identity ‣ Sensation ‣ Direct Into Action ‣ Hassle Factor ‣ Delta Sunday, September 15, 13
  18. 18. Q+A &THANKYOU Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1 Sunday, September 15, 13
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