UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live
Upcoming SlideShare
Loading in...5
×
 

UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live

on

  • 2,061 views

Klemens Wengert's presentation to UX STRAT 2013

Klemens Wengert's presentation to UX STRAT 2013

Statistics

Views

Total Views
2,061
Views on SlideShare
788
Embed Views
1,273

Actions

Likes
1
Downloads
19
Comments
0

4 Embeds 1,273

http://www.uxmatters.com 1140
http://uxmatters.com 130
http://www.tuicool.com 2
http://www.google.co.in 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live Presentation Transcript

    • IMPLEMENTINGTHE PILLARS OF COOL FOR MARCH MADNESS LIVE Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1 Sunday, September 15, 13
    • ‣ Get to know the Cool Project ‣ UX Strategy and Approach for MML ‣ Lessons Learned TAKE AWAY Sunday, September 15, 13
    • WHAT MAKES IT COOL? ‣ Accomplishment ‣ Connection ‣ Identity ‣ Sensation Created by Karen Holtzblatt Sunday, September 15, 13
    • THETRIANGLE OF DESIGN ‣ Direct Into Action ‣ The Hassle Factor ‣ The Delta Created by Karen Holtzblatt Sunday, September 15, 13
    • STRATEGY ‣ Business Goals Brand Perception Monetization Engagement Reach ‣ UX Goals Refocus App HCI guidelines Unify Social Support Linear TV Sunday, September 15, 13
    • DISCOVERY ‣ The Good ‣ The Bad ‣ The Ugly Sunday, September 15, 13
    • DESIGN Sunday, September 15, 13
    • DEVICES Sunday, September 15, 13
    • SCHEDULE Sunday, September 15, 13
    • NAVIGATION Sunday, September 15, 13
    • BRACKET Sunday, September 15, 13
    • GAMECENTER Sunday, September 15, 13
    • GAMECENTER Sunday, September 15, 13
    • GAMECENTER Sunday, September 15, 13
    • GAMECENTER Sunday, September 15, 13
    • GAMECENTER Sunday, September 15, 13
    • HOW DID WE DO? ‣ Accomplishment ‣ Connection ‣ Identity ‣ Sensation ‣ Direct Into Action ‣ Hassle Factor ‣ Delta Sunday, September 15, 13
    • Q+A &THANKYOU Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1 Sunday, September 15, 13