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UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live
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UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live

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Klemens Wengert's presentation to UX STRAT 2013

Klemens Wengert's presentation to UX STRAT 2013


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  • 1. IMPLEMENTINGTHE PILLARS OF COOL FOR MARCH MADNESS LIVE Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1 Sunday, September 15, 13
  • 2. ‣ Get to know the Cool Project ‣ UX Strategy and Approach for MML ‣ Lessons Learned TAKE AWAY Sunday, September 15, 13
  • 3. WHAT MAKES IT COOL? ‣ Accomplishment ‣ Connection ‣ Identity ‣ Sensation Created by Karen Holtzblatt Sunday, September 15, 13
  • 4. THETRIANGLE OF DESIGN ‣ Direct Into Action ‣ The Hassle Factor ‣ The Delta Created by Karen Holtzblatt Sunday, September 15, 13
  • 5. STRATEGY ‣ Business Goals Brand Perception Monetization Engagement Reach ‣ UX Goals Refocus App HCI guidelines Unify Social Support Linear TV Sunday, September 15, 13
  • 6. DISCOVERY ‣ The Good ‣ The Bad ‣ The Ugly Sunday, September 15, 13
  • 7. DESIGN Sunday, September 15, 13
  • 8. DEVICES Sunday, September 15, 13
  • 9. SCHEDULE Sunday, September 15, 13
  • 10. NAVIGATION Sunday, September 15, 13
  • 11. BRACKET Sunday, September 15, 13
  • 12. GAMECENTER Sunday, September 15, 13
  • 13. GAMECENTER Sunday, September 15, 13
  • 14. GAMECENTER Sunday, September 15, 13
  • 15. GAMECENTER Sunday, September 15, 13
  • 16. GAMECENTER Sunday, September 15, 13
  • 17. HOW DID WE DO? ‣ Accomplishment ‣ Connection ‣ Identity ‣ Sensation ‣ Direct Into Action ‣ Hassle Factor ‣ Delta Sunday, September 15, 13
  • 18. Q+A &THANKYOU Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1 Sunday, September 15, 13

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