UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS

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Dan Klyn's presentation at UX STRAT 2013

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UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS

  1. 1. Presented by Dan Klyn from DETERMINING WHAT GOOD MEANS
  2. 2. Optimize VS Add
  3. 3. Acquire VS Service
  4. 4. Registered VS Guest
  5. 5. Engagement VS Conversion
  6. 6. VS
  7. 7. YET
  8. 8. Optimize YET Add
  9. 9. Acquire YET Service
  10. 10. Acquire Service
  11. 11. Acquire Service Optimize Innovate Now Future Engagement Conversion
  12. 12. Goth Punk
  13. 13. Whenever a duality starts to dissolve, those who felt trapped at one end of it suddenly feel enormous freedom... But, by the same token, those who defined their identity by their allegiance to one pole of the duality (and rejection of the other) feel exposed. This can create wide-scale social panic... AXIS THINKING ( excerpt from Brian Eno's diary ) 1995-2005
  14. 14. This That
  15. 15. This That
  16. 16. TIPS FOR USING PERFORMANCE CONTINUUMS • don’t: settle for OR • do: embrace YET • do: use grammatical symmetry • don’t: use true opposites • do: sort continuums into similarly-granular clusters • don’t: start sorting and narrowing too soon
  17. 17. - Richard Saul Wurman
  18. 18. THANK YOUhttp://understandinggroup.com/UXstrat

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