Your SlideShare is downloading. ×
  • Like
UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS

  • 1,860 views
Published

Dan Klyn's presentation at UX STRAT 2013

Dan Klyn's presentation at UX STRAT 2013

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,860
On SlideShare
0
From Embeds
0
Number of Embeds
10

Actions

Shares
Downloads
44
Comments
0
Likes
12

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Presented by Dan Klyn from DETERMINING WHAT GOOD MEANS
  • 2. Optimize VS Add
  • 3. Acquire VS Service
  • 4. Registered VS Guest
  • 5. Engagement VS Conversion
  • 6. VS
  • 7. YET
  • 8. Optimize YET Add
  • 9. Acquire YET Service
  • 10. Acquire Service
  • 11. Acquire Service Optimize Innovate Now Future Engagement Conversion
  • 12. Goth Punk
  • 13. Whenever a duality starts to dissolve, those who felt trapped at one end of it suddenly feel enormous freedom... But, by the same token, those who defined their identity by their allegiance to one pole of the duality (and rejection of the other) feel exposed. This can create wide-scale social panic... AXIS THINKING ( excerpt from Brian Eno's diary ) 1995-2005
  • 14. This That
  • 15. This That
  • 16. TIPS FOR USING PERFORMANCE CONTINUUMS • don’t: settle for OR • do: embrace YET • do: use grammatical symmetry • don’t: use true opposites • do: sort continuums into similarly-granular clusters • don’t: start sorting and narrowing too soon
  • 17. - Richard Saul Wurman
  • 18. THANK YOUhttp://understandinggroup.com/UXstrat