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What Designers and Strategists
Can Learn from Dick Fosbury
Brad Smith // #WebVisions
Who the heck is Dick
Fosbury?
Here’s Dick setting an Olympic high
jump record with a height of 2.24
meters (7’ 4.25”) at the 1968 summer
Olympics in Mex...
His technique became
famously known as the
“Fosbury flop”
“The Straddle Technique”
But how does any of this
relate to Designers and
Strategists?
Fosbury’s success had a lot to
do with innovation.
Dick’s coach replaced the
sawdust with foam rubber.
By cushioning his landing,
Fosbury could radically
change his approach and
movement over the bar.
Within a few years, almost every
high jumper had adopted his style.
His innovative approach to a sport
that seemed to have...
As designers and strategists, it’s
our role to follow trends and
innovations, and to ask questions.
Evolution Happens.
1996
2013
1996
2013
Future Challenges
Video/Motion
Voice
Gesture and Position
Geolocation
Ambient systems
How will we reinvent
digital and analog
interfaces and
experiences?
The changing webs.
Change factors.
Guess what?
A UX Designer and
Strategist’s work is
gonnaget a lot more
complicated.
But here’s the
good news:
Anticipating
and adapting to
change equals
job security.
Don’t accept
“what is.”
Ask “what if…”
UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury
UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury
UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury
UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury
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UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury

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Brad Smith's presentation at UX STRAT 2013

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  • Dick Fosbury is an American track and field athlete who revolutionized the high jump by inventing a new method, the “back-first” technique.
  • Dig the judge in the hat who looks like an FBI agent.
  • As designers and strategists, it’s our role to follow trends and innovations, and to ask questions.
  • Evolution
  • CBS.com
  • CBS.com
  • Apple.com
  • Apple.com
  • The Entertainment Web, Research/Information Web, Data Web.
  • Change factors: -- refer to the predicted failure of the iPad Broadband Mobile/Tablet Smart Devices & Systems (IoT) Data Hardware speed, power and miniaturization (including sensors) Micro-manufacturing
  • Dwayne “Rock” Johnson – started as a wrestler, became an actor. The poster boy for re-invention.
  • Be like Fosbury.
  • Transcript of "UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury "

    1. 1. What Designers and Strategists Can Learn from Dick Fosbury Brad Smith // #WebVisions
    2. 2. Who the heck is Dick Fosbury?
    3. 3. Here’s Dick setting an Olympic high jump record with a height of 2.24 meters (7’ 4.25”) at the 1968 summer Olympics in Mexico City.
    4. 4. His technique became famously known as the “Fosbury flop”
    5. 5. “The Straddle Technique”
    6. 6. But how does any of this relate to Designers and Strategists?
    7. 7. Fosbury’s success had a lot to do with innovation.
    8. 8. Dick’s coach replaced the sawdust with foam rubber.
    9. 9. By cushioning his landing, Fosbury could radically change his approach and movement over the bar.
    10. 10. Within a few years, almost every high jumper had adopted his style. His innovative approach to a sport that seemed to have reached its limits was ridiculed at first. ”…Fosbury is the world's Laziest High Jumper." ”…he looks like a fish flopping in a boat."
    11. 11. As designers and strategists, it’s our role to follow trends and innovations, and to ask questions.
    12. 12. Evolution Happens.
    13. 13. 1996
    14. 14. 2013
    15. 15. 1996
    16. 16. 2013
    17. 17. Future Challenges
    18. 18. Video/Motion
    19. 19. Voice
    20. 20. Gesture and Position
    21. 21. Geolocation
    22. 22. Ambient systems
    23. 23. How will we reinvent digital and analog interfaces and experiences?
    24. 24. The changing webs.
    25. 25. Change factors.
    26. 26. Guess what? A UX Designer and Strategist’s work is gonnaget a lot more complicated.
    27. 27. But here’s the good news: Anticipating and adapting to change equals job security.
    28. 28. Don’t accept “what is.” Ask “what if…”
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