UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury
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UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury

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Brad Smith's presentation at UX STRAT 2013

Brad Smith's presentation at UX STRAT 2013

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  • Dick Fosbury is an American track and field athlete who revolutionized the high jump by inventing a new method, the “back-first” technique.
  • Dig the judge in the hat who looks like an FBI agent.
  • As designers and strategists, it’s our role to follow trends and innovations, and to ask questions.
  • Evolution
  • CBS.com
  • CBS.com
  • Apple.com
  • Apple.com
  • The Entertainment Web, Research/Information Web, Data Web.
  • Change factors: -- refer to the predicted failure of the iPad Broadband Mobile/Tablet Smart Devices & Systems (IoT) Data Hardware speed, power and miniaturization (including sensors) Micro-manufacturing
  • Dwayne “Rock” Johnson – started as a wrestler, became an actor. The poster boy for re-invention.
  • Be like Fosbury.

UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury Presentation Transcript

  • What Designers and Strategists Can Learn from Dick Fosbury Brad Smith // #WebVisions
  • Who the heck is Dick Fosbury?
  • Here’s Dick setting an Olympic high jump record with a height of 2.24 meters (7’ 4.25”) at the 1968 summer Olympics in Mexico City.
  • His technique became famously known as the “Fosbury flop”
  • “The Straddle Technique”
  • But how does any of this relate to Designers and Strategists?
  • Fosbury’s success had a lot to do with innovation.
  • Dick’s coach replaced the sawdust with foam rubber.
  • By cushioning his landing, Fosbury could radically change his approach and movement over the bar.
  • Within a few years, almost every high jumper had adopted his style. His innovative approach to a sport that seemed to have reached its limits was ridiculed at first. ”…Fosbury is the world's Laziest High Jumper." ”…he looks like a fish flopping in a boat."
  • As designers and strategists, it’s our role to follow trends and innovations, and to ask questions.
  • Evolution Happens.
  • 1996
  • 2013
  • 1996
  • 2013
  • Future Challenges
  • Video/Motion
  • Voice
  • Gesture and Position
  • Geolocation
  • Ambient systems
  • How will we reinvent digital and analog interfaces and experiences?
  • The changing webs.
  • Change factors.
  • Guess what? A UX Designer and Strategist’s work is gonnaget a lot more complicated.
  • But here’s the good news: Anticipating and adapting to change equals job security.
  • Don’t accept “what is.” Ask “what if…”