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But how does any of this
relate to Designers and
Fosbury’s success had a lot to
do with innovation.
Dick’s coach replaced the
sawdust with foam rubber.
By cushioning his landing,
Fosbury could radically
change his approach and
movement over the bar.
Within a few years, almost every
high jumper had adopted his style.
His innovative approach to a sport
that seemed to have reached its
limits was ridiculed at first.
”…Fosbury is the world's Laziest High
”…he looks like a fish flopping in a
As designers and strategists, it’s
our role to follow trends and
innovations, and to ask questions.