Dick Fosbury is an American track and field athlete who revolutionized the high jump by inventing a new method, the “back-first” technique.
Dig the judge in the hat who looks like an FBI agent.
As designers and strategists, it’s our role to follow trends and innovations, and to ask questions.
The Entertainment Web, Research/Information Web, Data Web.
Change factors: -- refer to the predicted failure of the iPad Broadband Mobile/Tablet Smart Devices & Systems (IoT) Data Hardware speed, power and miniaturization (including sensors) Micro-manufacturing
Dwayne “Rock” Johnson – started as a wrestler, became an actor. The poster boy for re-invention.
Be like Fosbury.
Transcript of "UX STRAT 2013: Brad Smith, What Designers and Strategists Can Learn from Dick Fosbury "
What Designers and Strategists
Can Learn from Dick Fosbury
Brad Smith // #WebVisions
But how does any of this
relate to Designers and
Fosbury’s success had a lot to
do with innovation.
Dick’s coach replaced the
sawdust with foam rubber.
By cushioning his landing,
Fosbury could radically
change his approach and
movement over the bar.
Within a few years, almost every
high jumper had adopted his style.
His innovative approach to a sport
that seemed to have reached its
limits was ridiculed at first.
”…Fosbury is the world's Laziest High
”…he looks like a fish flopping in a
As designers and strategists, it’s
our role to follow trends and
innovations, and to ask questions.