UX STRAT 2013: Aline Baeck, BEYOND WIREFRAMES How User Experience Methods Can Foster Innovation And Solve Business Problems

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Aline Baeck's presentation at UX STRAT 2013

Aline Baeck's presentation at UX STRAT 2013

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  • 1. BEYOND WIREFRAMES How User Experience Methods Can Foster Innovation And Solve Business Problems
  • 2. WHO Aline Baeck
  • 3. WHY Innovation Workshops I applied the methods the next day with my team and we’ve redirected our project in a more purposeful manner… a higher level of success is inevitable Participants are now more effective with their teams… We now have a shared view of what success looks like “ ”   “ ”  
  • 4. WHEREY Intuit
  • 5. Photo by Josh Berglund EUREKA
  • 6. THE AUDIENCE
  • 7. THE RESULT The Innovator’s Toolbox: Everyday D4D for the PM Community
  • 8. THE DETAILS Day 1: Solving problems with design methods Day 2: Leading a team using design methods
  • 9. SAY DO THINK FEEL D4D | Empathy Map
  • 10. THE GOOD Photo by D Sharon Pruitt
  • 11. THE GOOD Personalization
  • 12. THE GOOD Real Problems Photo by Christian Senger
  • 13. THE GOOD Station Rotation
  • 14. THE GOOD Flexible Content Photo by echiner1
  • 15. THE GOOD Longitudinal Support
  • 16. Sketch by Erin Liman, Intuit
  • 17. THE BAD Who To Convince Photo by Chris Tweddle
  • 18. Customer Problem Problem Type Executive Team Support TeamProject Goal Vague Puzzle Unaware New or- Churning Assumed Narrow Mystery Supportive FunctionalDefined Why Customer Problem OccursDocumented Hypothesis Interaction with Customer Target Customer Seldom Broad Frequent Narrow Team Risk ToleranceStick to Tried- and-true Fearless Project Ambition LevelAchieve Parity Change the Game # of Concepts Identified1 50+ Project: Date: THE EXAMPLE Diagnosis Tool
  • 19. Scope of Customer Problem Project Vision Executive Team Support TeamProject Goal Vague Ambiguous Unaware New or- Churning Assumed Narrow Clear Supportive FunctionalDefined Understanding of Customer Problem Based on Guesses Based on Facts Interaction with Customer Target Customer Seldom Broad Frequent Narrow Team Risk ToleranceStick to Tried- and-true Fearless Project Ambition LevelAchieve Parity Change the Game Breadth of Concepts IdentifiedHomogeneous Diverse Project: Intuit :: D4D :: Project Diagnostic Date:
  • 20. MORE INFO “The Innovation Catalysts”, HBR June 2011 http://hbr.org/2011/06/the-innovation-catalysts/ar/1 “Design Thinking: Expanding UX Methods Beyond Designers” chapter in User Experience Best Practices: How to Achieve More Impact with User Experience. A.  Baeck, P. Gremett, McGraw-Hil, 2011
  • 21. THANKS             Photo by Simon Yeo Erin Liman Joseph O’Sullivan Kaaren Hanson
  • 22. QUESTIONS? Aline Baeck abaeck@ebay.com @alinebaeck