1
The #1 Customer and User Experience Research
and Analytics Platform
Mobile Research
2
Co CEO & Founder UserZoom
MBA ESADE and University of Chicago
15 years of experience in the User Experience field.
Let m...
3
The # 1 Customer and User Experience
Research and Analytics SaaS.
With UserZoom you can engage with your customers,
incr...
4
• In business since 2007, offices in
Sunnyvale (CA), Cheshire & London (UK),
Munich (DE) and Barcelona (Spain)
• 50% of ...
5
• All in one tool for Customer Experience Management
• Quantitative and qualitative information
• Business and KPI focus...
6
Our
software:
About UserZoom
#uzwebinar
The most powerful all-in-one tool in the market
7
Highlighted clients:
About UserZoom
#uzwebinar
8
UserZoom Demo
#uzwebinar
9
How can you research CX on mobile devices?
• Field Studies
• Ethnographic Studies
• Usability Lab
• Remote Mobile Usabil...
10
How can you research CX on mobile devices?
• Field Studies
• Ethnographic Studies
• Usability Lab
• Remote Mobile Usabi...
11
In-Lab Testing: How it works
Users perform tasks while they
are being observed by a
researcher, camera mounted on
phone...
12
Mobile Usability Testing: How it works
Users perform tasks on a mobile
website. Their browser interaction,
mouse moveme...
13
• Remote Unmoderated
• Live mobile websites & Prototypes
• Email Invitations to Participate
• Hundreds of users partici...
14
Mobile Usability Testing: Advantages
1. Real user context
2. Large user samples
3. Combine quantitative &
qualitative d...
15
Watch and listen your users
with our Picture in Picture
Technology.
Using a scenario-based methodology, UserZoom is cap...
16
Mobile Usability Testing: Conclusion
Great research technique for mobile research
Mobile Research: Methods & Tools – Ta...
17
Q&A
Any question?
Contact us
Javier Darriba
Co CEO & Founder
jdarriba@userzoom.com
Phone: +44 7900 472920
www.linkedin....
Upcoming SlideShare
Loading in …5
×

UserZoom - The #1 Customer and UX Research and Analytics Platform (Javier Darriba, UserZoom)

702 views

Published on

UserZoom is the leading Customer and User Experience Research and Analytics Platform. The all-in-one, cloud-based software is the most feature-rich UX research and testing solution in the market. It is designed to support UX Professionals and Online Marketers around the world to create and run remote usability studies – fast, easy and agile. In the market since 2001 and with more than 250 customers in over 25 countries, UserZoom enables leading companies such as Google, eBay, Rakuten and Twitter to cost-effectively test, measure and improve User Experience and increase conversion rates of their Websites and Mobile Apps. UserZoom offices can be found in London, Silicon Valley, Barcelona and Munich.

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
702
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

UserZoom - The #1 Customer and UX Research and Analytics Platform (Javier Darriba, UserZoom)

  1. 1. 1 The #1 Customer and User Experience Research and Analytics Platform Mobile Research
  2. 2. 2 Co CEO & Founder UserZoom MBA ESADE and University of Chicago 15 years of experience in the User Experience field. Let me introduce myself… Javier Darriba UserZoom Demo: Mobile Research
  3. 3. 3 The # 1 Customer and User Experience Research and Analytics SaaS. With UserZoom you can engage with your customers, increase conversion rates and improve your customers’ experience. #uzwebinar
  4. 4. 4 • In business since 2007, offices in Sunnyvale (CA), Cheshire & London (UK), Munich (DE) and Barcelona (Spain) • 50% of Fortune most admired companies are UZ clients • > 70 employees • We have clients in 20 countries and across all major industries • 90% of brands renew their license each year About UserZoom About UserZoom
  5. 5. 5 • All in one tool for Customer Experience Management • Quantitative and qualitative information • Business and KPI focused approach • Cost effective • Ideal for agile methodologies and strategic measurement • Empower our clients to conduct scalable and repeatable research in-house • Dedicated technical and research support as and when required Key benefits: About UserZoom #uzwebinar
  6. 6. 6 Our software: About UserZoom #uzwebinar The most powerful all-in-one tool in the market
  7. 7. 7 Highlighted clients: About UserZoom #uzwebinar
  8. 8. 8 UserZoom Demo #uzwebinar
  9. 9. 9 How can you research CX on mobile devices? • Field Studies • Ethnographic Studies • Usability Lab • Remote Mobile Usability Testing • Mobile Voice of the Customer Usage User Settings Necessities Device Screen Size Navigation Scroll Interaction Environment Noise Light Connection Movement CONTEXT Mobile Research: Methods & Tools
  10. 10. 10 How can you research CX on mobile devices? • Field Studies • Ethnographic Studies • Usability Lab • Remote Mobile Usability Testing • Mobile VoC Qualitative Quantitative Real context of use Mobile Research: Methods & Tools #uzwebinar
  11. 11. 11 In-Lab Testing: How it works Users perform tasks while they are being observed by a researcher, camera mounted on phone to record interaction. Mobile Research: Methods & Tools – In-Lab Testing
  12. 12. 12 Mobile Usability Testing: How it works Users perform tasks on a mobile website. Their browser interaction, mouse movements, comments, and facial expressions are captured. Mobile Research: Methods & Tools – Tasked-Based Mobile Research
  13. 13. 13 • Remote Unmoderated • Live mobile websites & Prototypes • Email Invitations to Participate • Hundreds of users participate from spread locations • Install a UserZoom Native App (no additional code required) • Android & iOS Mobile Research: Methods & Tools – Tasked-Based Mobile Research
  14. 14. 14 Mobile Usability Testing: Advantages 1. Real user context 2. Large user samples 3. Combine quantitative & qualitative data 4. Run benchmark studies Mobile Research: Methods & Tools – Tasked-Based Mobile Research
  15. 15. 15 Watch and listen your users with our Picture in Picture Technology. Using a scenario-based methodology, UserZoom is capable of gathering both qualitative and quantitative data, such as: Users' suggestions & feedback (per task) Session video replay (per task) Satisfaction & perception indicatorsEffectiveness / Efficiency ratios (time and clicks) Visual clickstream paths ) Mobile Research: Methods & Tools – Tasked-Based Mobile Research
  16. 16. 16 Mobile Usability Testing: Conclusion Great research technique for mobile research Mobile Research: Methods & Tools – Tasked-Based Mobile Research
  17. 17. 17 Q&A Any question? Contact us Javier Darriba Co CEO & Founder jdarriba@userzoom.com Phone: +44 7900 472920 www.linkedin.com/company/userzoom@UserZoom_ukFollow us

×