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True Intent: The Best Online Benchmark You've Never Measured

by on Aug 27, 2013

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UXPA 2013 Annual Conference - Wednesday July 10, 2013 by Ted Boren ...

UXPA 2013 Annual Conference - Wednesday July 10, 2013 by Ted Boren

Remote testing can tell you how easy your site is to use... for selected tasks. Surveys tell you how visitors feel... but lack performance data. Web analytics tell you where visitors go... but not whether they actually succeed.

"True intent" studies bridge these gaps and help your team learn what's really happening on your site, by asking real visitors why they came, tracking where they go, then allowing them to tell you if they succeeded. Work together to build affinity diagrams of intents and conduct a detailed failure analysis for even deeper insights that can shape your team's strategy for years.

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  • drinhealhtandta1981 Janet Bullock True Intent: The Best Online Benchmark You've Never Measured through DIRECT link
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  • TedBoren Ted Boren at The Church of Jesus Christ of Latter-day Saints I'd love to hear your feedback -- I hope to do a tutorial next year at UXPA. Would you be interested? 7 months ago
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True Intent: The Best Online Benchmark You've Never Measured True Intent: The Best Online Benchmark You've Never Measured Presentation Transcript