UXPA 2013 Annual Conference - Wednesday July 10, 2013 by Ted Boren
Remote testing can tell you how easy your site is to use... for selected tasks. Surveys tell you how visitors feel... but lack performance data. Web analytics tell you where visitors go... but not whether they actually succeed.
"True intent" studies bridge these gaps and help your team learn what's really happening on your site, by asking real visitors why they came, tracking where they go, then allowing them to tell you if they succeeded. Work together to build affinity diagrams of intents and conduct a detailed failure analysis for even deeper insights that can shape your team's strategy for years.