UXPA 2013 Annual Conference Thursday July 11, 2013 1:30 pm - 2:30pm ET by Paul Bryan
UX Strategy is an emerging discipline within the field of user experience. Companies around the world are realizing that they need to move beyond basic usability and interaction design, and begin developing a comprehensive rationale that guides user experience design programs to successful outcomes. This session discusses how to assemble the key components of a user experience strategy. It addresses topics such as establishing a user experience vision, aligning user experience with business strategy, modeling and segmenting user behaviors across channels, developing a UX scorecard that tracks design performance, and producing a UX road map.