Competitive UX Intelligence: A Primer
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UXPA 2013 Annual Conference Thursday July 11, 2013 11:00am - 12:00pm ET by Beverly Freeman ...
UXPA 2013 Annual Conference Thursday July 11, 2013 11:00am - 12:00pm ET by Beverly Freeman
Analyzing your competition can be quite informative and motivating. Brands compare themselves based on strategies, market share, and feature sets, but what about the user experience? In this talk, we’ll discuss the unique characteristics of competitive analysis from a UX perspective, ways to think about “the competition” beyond the obvious, and methods for competitive analysis. We’ll also share frameworks for going beyond basic usability comparisons, and common pitfalls to avoid.
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