Standing Out to Get in the Door (Jen Dalton)


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Join BrandMirror's Jen Dalton as she shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you.

Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on:

How to assess your current brand (in person and digitally)
Understanding what your strategy is and where you want to be with your brand
How to monitor and manage your brand moving forward for impact.

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  • Brand Self Assessment
  • Facebook
    Topic driven sites – associations, etc.
    Get your own domain – your name (kids too)
  • Standing Out to Get in the Door (Jen Dalton)

    1. 1. Stand Out to Get In BrandMirror #standoutgetin @BrandMirror
    2. 2. “Do you stand out?” #standoutgetin @BrandMirror
    3. 3. Key Insights to Standing Out #standoutgetin @BrandMirror
    4. 4. What is a brand? VOLVO APPLE NIKE #standoutgetin @BrandMirror
    5. 5. What is a personal brand? Richard Branson Oprah Bono #standoutgetin @BrandMirror
    6. 6. “We are CEOs of our own companies: Me, Inc.” -Tom Peters Why do I need to stand out? #standoutgetin @BrandMirror
    7. 7. “If you do not define your brand, others will define your brand for you.” #standoutgetin @BrandMirror
    8. 8. Discover Design Differentiate #standoutgetin @BrandMirror
    9. 9. WHERE ARE YOU? WHERE ARE YOU GOING? #standoutgetin @BrandMirror
    10. 10. #1 Look in the “Mirror” Offline “In Person” Online “Digital Brand” YOUR BRAND #standoutgetin @BrandMirror
    11. 11. State Of You Assessment 1 2 3 Score Yourself Total The Points Assess Your Brand #standoutgetin @BrandMirror
    12. 12. How are you showing up? Structured Strategic Architect YOU AUDIENCE Structured Communication Direct #standoutgetin @BrandMirror
    13. 13. Do a Digital Inventory #standoutgetin @BrandMirror
    14. 14. #2 Define Your Brand DNA Professional & Fun Approachable Gutsy Strategy Structured Impact #standoutgetin @BrandMirror
    15. 15. #3 Be Consistent @BrandMirror
    16. 16. Perception IS Reality #standoutgetin @BrandMirror
    17. 17. Discover Design Differentiate #standoutgetin @BrandMirror
    18. 18. “Life is not about finding yourself. Life is about creating yourself.” -George Bernard Shaw #standoutgetin @BrandMirror
    19. 19. #4 Make Your Signature Storyboard #standoutgetin @BrandMirror
    20. 20. Coach Entrepreneur Unique Promise of Value Gutsy leader committed to enabling others to live their passion and deliver on their unique promise of value through structured ways to move the needle on their brand and their impact. Front Line People Manager (Operations) Product Management Chief of Staff #5 Define Your Promise #standoutgetin @BrandMirror
    21. 21. Put Your Story Online #standoutgetin @BrandMirror
    22. 22. Show Evidence of Your Brand #standoutgetin @BrandMirror
    23. 23. Discover Design Differentiate #standoutgetin @BrandMirror
    24. 24. #6 Stand Out to Get In Your Unique Promise of Value Audience Competitors Create Opportunities #standoutgetin @BrandMirror
    25. 25. 4 Key Elements to Your Digital Brand Authenticity Relevance Visibility Share-ability YOU #standoutgetin @BrandMirror
    26. 26. Who is out there now? #standoutgetin @BrandMirror
    27. 27. Who needs to see what you create? #standoutgetin @BrandMirror
    28. 28. Out of Sight, Out of Mind #standoutgetin @BrandMirror
    29. 29. #7 Create Value, Create Opportunities #standoutgetin @BrandMirror
    30. 30. #8 Timing is Everything Q3 2014 Q4 2014 Q1 2015 Q2 2015 LEADS CLIENTS TEAM INTERNAL EXTERNAL Visibility Calendar #standoutgetin @BrandMirror
    31. 31. #9 Make It Easy to Share & Re-purpose Tweet LinkedIn Groups Blog Facebook Company Blog Company Tweet Email #standoutgetin @BrandMirror
    32. 32. #10 Give, Give, Get #standoutgetin @BrandMirror
    33. 33. Ways to Monitor and Listen Google / Alerts LinkedIn Sprout Social Competitor KLOUT YOU #standoutgetin @BrandMirror
    34. 34. 3 Things to Do Right Now 1 2 3 #standoutgetin @BrandMirror
    35. 35. First 3 to Email Free Consultation Jen Dalton #standoutgetin @BrandMirror
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