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Standing Out to Get in the Door (Jen Dalton)
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Standing Out to Get in the Door (Jen Dalton)

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Join BrandMirror's Jen Dalton as she shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand …

Join BrandMirror's Jen Dalton as she shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you.

Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on:

How to assess your current brand (in person and digitally)
Understanding what your strategy is and where you want to be with your brand
How to monitor and manage your brand moving forward for impact.

Published in: Career

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  • Brand Self Assessment
  • Facebook
    Twitter
    Google+
    Topic driven sites – associations, etc.
    Skillshare
    Slideshare
    Get your own domain – your name (kids too)
    Skidoo
    Branchout
    Visible.me
    Re.vu
    Brandyourself.com
    About.me
    Zerply
  • Transcript

    • 1. Stand Out to Get In BrandMirror #standoutgetin @BrandMirror
    • 2. “Do you stand out?” #standoutgetin @BrandMirror
    • 3. Key Insights to Standing Out #standoutgetin @BrandMirror
    • 4. What is a brand? VOLVO APPLE NIKE #standoutgetin @BrandMirror
    • 5. What is a personal brand? Richard Branson Oprah Bono #standoutgetin @BrandMirror
    • 6. “We are CEOs of our own companies: Me, Inc.” -Tom Peters Why do I need to stand out? #standoutgetin @BrandMirror
    • 7. “If you do not define your brand, others will define your brand for you.” #standoutgetin @BrandMirror
    • 8. Discover Design Differentiate #standoutgetin @BrandMirror
    • 9. WHERE ARE YOU? WHERE ARE YOU GOING? #standoutgetin @BrandMirror
    • 10. #1 Look in the “Mirror” Offline “In Person” Online “Digital Brand” YOUR BRAND #standoutgetin @BrandMirror
    • 11. State Of You Assessment 1 2 3 Score Yourself Total The Points Assess Your Brand #standoutgetin @BrandMirror
    • 12. How are you showing up? Structured Strategic Architect YOU AUDIENCE Structured Communication Direct #standoutgetin @BrandMirror
    • 13. Do a Digital Inventory #standoutgetin @BrandMirror
    • 14. #2 Define Your Brand DNA Professional & Fun Approachable Gutsy Strategy Structured Impact #standoutgetin @BrandMirror
    • 15. #3 Be Consistent fashionscollective.com www.thefwa.com#standoutgetin @BrandMirror
    • 16. Perception IS Reality #standoutgetin @BrandMirror
    • 17. Discover Design Differentiate #standoutgetin @BrandMirror
    • 18. “Life is not about finding yourself. Life is about creating yourself.” -George Bernard Shaw #standoutgetin @BrandMirror
    • 19. #4 Make Your Signature Storyboard #standoutgetin @BrandMirror
    • 20. Coach Entrepreneur Unique Promise of Value Gutsy leader committed to enabling others to live their passion and deliver on their unique promise of value through structured ways to move the needle on their brand and their impact. Front Line People Manager (Operations) Product Management Chief of Staff #5 Define Your Promise #standoutgetin @BrandMirror
    • 21. Put Your Story Online #standoutgetin @BrandMirror
    • 22. Show Evidence of Your Brand #standoutgetin @BrandMirror
    • 23. Discover Design Differentiate #standoutgetin @BrandMirror
    • 24. #6 Stand Out to Get In Your Unique Promise of Value Audience Competitors Create Opportunities #standoutgetin @BrandMirror
    • 25. 4 Key Elements to Your Digital Brand Authenticity Relevance Visibility Share-ability YOU #standoutgetin @BrandMirror
    • 26. Who is out there now? #standoutgetin @BrandMirror
    • 27. Who needs to see what you create? #standoutgetin @BrandMirror
    • 28. Out of Sight, Out of Mind #standoutgetin @BrandMirror
    • 29. #7 Create Value, Create Opportunities #standoutgetin @BrandMirror
    • 30. #8 Timing is Everything Q3 2014 Q4 2014 Q1 2015 Q2 2015 LEADS CLIENTS TEAM INTERNAL EXTERNAL Visibility Calendar #standoutgetin @BrandMirror
    • 31. #9 Make It Easy to Share & Re-purpose Tweet LinkedIn Groups Blog Facebook Company Blog Company Tweet Email #standoutgetin @BrandMirror
    • 32. #10 Give, Give, Get #standoutgetin @BrandMirror
    • 33. Ways to Monitor and Listen Google / Alerts LinkedIn Brandyourself.com Sprout Social Competitor KLOUT YOU #standoutgetin @BrandMirror
    • 34. 3 Things to Do Right Now 1 2 3 #standoutgetin @BrandMirror
    • 35. First 3 to Email Free Consultation Jen Dalton jendalton@brandmirror.com #standoutgetin @BrandMirror