Ethics when moderating in UX research (Donna Tedesco)

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1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"

Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.

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  • From book, “Unless you’re doing very specific research that deliberately puts users in uncomfortable situations, you want to minimize, if not altogether eliminate, anything that compromises the comfort or safety of the participant. Part of your job as a moderator is helping the participant feel comfortable participating and providing his feedback, and ensuring that he remains comfortable—physically and psychologically—during the session.”
  • I stop at stop signs when no one is around, I always use my blinker. But I J-walk too.
  • Moderating is not an everyday conversation. If the participant is making “remarks” or doing anything else rude, try to kill them with kindness. It’s usually not appropriate to say or do something unless it’s a dangerous or potentially dangerous or destructive
  • I stop at stop signs when no one is around, I always use my blinker. But I J-walk too.
  • …but, as they say…
  • …but, as they say… try to do the right thing.
  • Ethics when moderating in UX research (Donna Tedesco)

    1. 1. 2014 Ethics when moderating in UX research Donna P. Tedesco Sr. User Experience Researcher eBay, Inc.
    2. 2. 2014 The Moderator’s Survival Guide
    3. 3. 2014 Typical situations to sticky situations http://www.modsurvivalguide.org/videos/video4_flirting/
    4. 4. 2014 Balancing competing demands From The Moderator’s Survival Guide, Chapter 1
    5. 5. 2014 Participant comfort and safety From The Moderator’s Survival Guide, Chapter 2
    6. 6. 2014 Protecting Participant Rights From The Moderator’s Survival Guide, Chapter 2
    7. 7. 2014 Protecting Participant Rights Cheat sheet Do no harm Act with integrity Respect the participant’s privacy, confidentiality, and anonymity
    8. 8. 2014 Do no harm Where’s the ethical line? I walkI stop
    9. 9. 2014 Do no harm Where’s the ethical line? We need to let participants struggle Unless he or she is physically or psychologically uncomfortable
    10. 10. 2014 Do no harm …Unless he or she is physically or psychologically uncomfortable From The Moderator’s Survival Guide, Chapter 2
    11. 11. 2014 Act with Integrity Be respectful…despite who the participant is or what they do (mostly) http://www.modsurvivalguide. org/videos/video3_remote
    12. 12. 2014 Act with Integrity Respect the participant’s privacy, confidentiality, and anonymity ๏Recruiting
    13. 13. 2014 Act with Integrity Respect the participant’s privacy, confidentiality, and anonymity ๏Recruiting ๏Screen-sharing
    14. 14. 2014 Act with Integrity Respect the participant’s privacy, confidentiality, and anonymity ๏Recruiting ๏Screen-sharing ๏Consent forms, recording
    15. 15. 2014 Act with Integrity Respect the participant’s privacy, confidentiality, and anonymity ๏Recruiting ๏Screen-sharing ๏Consent forms, recording ๏Phone calls
    16. 16. 2014 Act with Integrity Respect the participant’s privacy, confidentiality, and anonymity ๏Recruiting ๏Screen-sharing ๏Consent forms, recording ๏Phone calls ๏Observers
    17. 17. 2014 So when do I cross? Using a “pretext” to avoid participant’s psychological discomfort
    18. 18. 2014 Using a pretext e.g. Blaming technology to take a break or end the session From The Moderator’s Survival Guide, Chapter 2
    19. 19. 2014 Bottom Line ๏ Protection of myself and participants is the most important goal ๏ There can be a lot of grey area with ethics, practically speaking…
    20. 20. 2014 Do the right thing!
    21. 21. The Lineup ๏ Richard Bellaver - Development of the Code of Conduct ๏ Cory Lebson - The Ethics of UX “White Labeling” ๏ Donna Tedesco - Ethics when moderating in UX research ๏ Bill Albert - The Ethical Landscape of User Experience ๏ Michael Rawlins - Increasing Conversion rates without comprising UX Ethics ๏ Elisa del Galdo - UX and Ethics in Healthcare ๏ Kara DeFrias - Breaking out of the Lab: UX Ethics in the Wild

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