The Ethics of UX "White Labeling" (Cory Lebson)


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1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"

Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.

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  • Been associated most commonly with limited-edition musical recordings
    Has also come to refer to a situation where a product or service is provided to a company and that company then sells that product or service under their own branding
  • Find companies that are missing UX skills.
  • There are plenty of UX consulting organizations and design agencies that support UX needs of companies from behind the scenes. This is certainly an acceptable thing in our society.
    But let’s focus on the individuals.
  • Simultaneously maintain identity of freelancer and kinda-sorta in-house staff for another company or multiple companies.
    Can be a full-time employee and do white labeling on the side (as long as you don’t have a contract that forbids this).
  • I’m open about it.
  • Non-competes are standard.
    Exposure happens in many ways.
  • The Ethics of UX "White Labeling" (Cory Lebson)

    1. 1. 2014 The Ethics of UX “White Labeling” Cory Lebson (@corylebson)
    2. 2. 2014 White labeling? What is that? Image: Picsfive / Shutterstock
    3. 3. 2014 How do you white label? Image: Michael Darcy Brown /
    4. 4. 2014 Companies can white label. Image: twobee /
    5. 5. 2014 Individuals can white label. Image: StanciuC /
    6. 6. 2014 I do it.
    7. 7. 2014 Objection >> “But it’s dishonest.” Image: oooPRADAooo /
    8. 8. 2014 Objection >> “Business cards are for employees.” My fake business card. But it’s a secret. Image: nazlisart /
    9. 9. 2014 Objection >> “They steal your opportunity for exposure.” Image: nito / Shutterstock
    10. 10. 2014 Objection >> “They get your profits.” Image: hyrons /
    11. 11. 2014 Objection >> “You’ll be exposed by a Google search.” And most people don’t even look!
    12. 12. 2014 Embrace white labeling.
    13. 13. 2014 You can wear many hats. (We all do!) Image: Raywoo /
    14. 14. 2014 If they ask you, tell the truth. Image: donskarpo /
    15. 15. 2014 Advertise your willingness to white label your UX skills. Image: Hans Jeitner / Shutterstoc
    16. 16. 2014 Be non-threatening. Image: Budi Susanto / Shutterstock
    17. 17. 2014 Mentoring can be white labeling. Image: AnatolyM /
    18. 18. 2014 Help companies to achieve success through an improved user experience. Image: AntonioGuillem /
    19. 19. 2014 You’ll have more exciting options for UX projects. Image: Luis Molinero / Shutterstock
    20. 20. 2014 Don’t believe it? OK. Image: mikdam /
    21. 21. The Lineup ๏ Richard Bellaver - Development of the Code of Conduct ๏ Cory Lebson - The Ethics of UX “White Labeling” ๏ Donna Tedesco - Ethics when moderating in UX research ๏ Bill Albert - The Ethical Landscape of User Experience ๏ Michael Rawlins - Increasing Conversion rates without comprising UX Ethics ๏ Elisa del Galdo - UX and Ethics in Healthcare ๏ Kara DeFrias - Breaking out of the Lab: UX Ethics in the Wild