Yu-Hsiu Li Design as one UXMY

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A talk by Yu-Hsiu Li from Microsoft at UXMY2013 on Design as One

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Yu-Hsiu Li Design as one UXMY

  1. 1. DESIGN AS ONE YU-‐HSIU LI MICROSOFT SEARCH TECHNOLOGY CENTER ASIA
  2. 2. Indiana Kaohsiung
  3. 3. Indiana Beijing Taipei
  4. 4. Taiwan User Experience Design Association
  5. 5. 7  
  6. 6. Taiwan UX Summit From 2010
  7. 7. Modern Design at Microsoft From 2010
  8. 8. Microsoft: Design First From 2010
  9. 9. MICROSOFT DESIGN PRINCIPLES: Pride In Craftsmanship Fast And Fluid Authentically Digital Do More With Less Win As One
  10. 10. Elements for Successful Products Product D&D Brand Team Dev. Customer Dev.
  11. 11. Real World
  12. 12. As a designer… •  You feel your design solution is right for the product •  You know users more than others •  You feel delivering a good design is your mission •  The reason why I can’t deliver a good design is that my team doesn’t support me •  My boss doesn’t know UX design at all
  13. 13. Designer’s Frustration From  h(p://panorama-­‐consul3ng.com/wp-­‐content/uploads/2012/02/ERP-­‐Frustra3on.png  
  14. 14. From  h(p://thevsky.com/wp-­‐content/uploads/2012/07/5-­‐CFL-­‐football-­‐game-­‐20120719.jpg  
  15. 15. CONVINCE, PERSUADE
  16. 16. UX UX From  h(p://lh3.ggpht.com/-­‐F9lpneFm4kg/UkzOEFaSU2I/AAAAAAAApNY/6FPo_XMXI4M/s1600-­‐h/Boss%252520VS%252520Leader%25255B3%25255D.jpg  
  17. 17. People don't resist change. They resist being changed. -‐ Peter M. Senge
  18. 18. DESIGN AS ONE •  Designer is not UX owner/driver •  Designer is UX enabler •  One learning team •  Create synergy
  19. 19. design as one DIAMOND USERS ASK LISTEN CRITICAL THINK Trustworthiness
  20. 20. design as one DIAMOND USERS What/Why   Open/close   Hypothesis   Opinion/Facts   Empathy   Valida3on   ASK LISTEN Context/meaning   Rapport   CRITICAL THINK Trustworthiness
  21. 21. LEAD USERS ASK LISTEN •  Be a Facilitator •  Lead the process, not results •  Plan for the design agenda and activity •  Synergy everyone’s insights •  Open to the answer and let the team learn from the failure CRITICAL THINK Trustworthiness
  22. 22. No Perfect World From http://www.financefox.ca/wp-‐content/uploads/2011/08/ Fotolia_18038694_Subscription_XXL.jpg
  23. 23. REALITY USERS ASK LISTEN •  More ask •  More listen •  More evidenc CRITICAL THINK Trustworthiness
  24. 24. Is this only for Designer?
  25. 25. WIN ONE AS YU-‐HSIU LI | yuhsiuli@Microsoft.com MICROSOFT SEARCH TECHNOLOGY CENTER ASIA

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