DESIGN THINKING + UX =
SOLUTIONS THAT MATTER

Hao Dinh
NUCLEAR PARTS
•

Original parts desired	


•

Utilities cost pressures	


•

Suppliers exiting business
GROW THE BUSINESS
LEAN Six Sigma
•

Data driven	


•

Improve quality	


•

Lower costs	


•

Existing products/services
DESIGN THINKING
http://rosspw.com/spreading-the-word-what-is-ux-design/
DO U REALLY KNOW YOUR
CUSTOMER?

•

Surveys not credible	


•

Customers are different	


•

Focus groups/groupthink

•

C...
CUSTOMER NEEDS A USER
FRIENDLY WAY TO ORDER
THE CORRECT PARTS
http://rosspw.com/spreading-the-word-what-is-ux-design/
CO-IDEATE / CO-PROTOTYPE / CO-TEST

1

Suppliers

Designers

Customer

GE Hitachi
CO-IDEATE / CO-PROTOTYPE / CO-TEST

2

Suppliers

Designers

Customer

GE Hitachi
CO-IDEATE / CO-PROTOTYPE / CO-TEST

3

Suppliers

Designers

Customer

GE Hitachi
Design Thinking

Customer A
LEAN Six Sigma

(Improvement) (Improvement)
(Innovation)

Design Thinking

Customer B
LEAN Six...
VISUALS + STORYTELLING
VIDEOS
Selling Idea

Training Users
FUNDING
Milk a cash cow until
innovation shows promise
LEVERAGE GENERATION Y
Not everyone will support innovation …

don't waste your energy
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
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Hao dinh solution that matters ux malaysia v2

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A talk by Hao Dinh from GE at UXMY2013 on Solution that matters

Published in: Business, Technology
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Hao dinh solution that matters ux malaysia v2

  1. 1. DESIGN THINKING + UX = SOLUTIONS THAT MATTER Hao Dinh
  2. 2. NUCLEAR PARTS • Original parts desired • Utilities cost pressures • Suppliers exiting business
  3. 3. GROW THE BUSINESS LEAN Six Sigma • Data driven • Improve quality • Lower costs • Existing products/services
  4. 4. DESIGN THINKING
  5. 5. http://rosspw.com/spreading-the-word-what-is-ux-design/
  6. 6. DO U REALLY KNOW YOUR CUSTOMER? • Surveys not credible • Customers are different • Focus groups/groupthink • Customers don’t know Empathy = Get your “shoes” dirty
  7. 7. CUSTOMER NEEDS A USER FRIENDLY WAY TO ORDER THE CORRECT PARTS
  8. 8. http://rosspw.com/spreading-the-word-what-is-ux-design/
  9. 9. CO-IDEATE / CO-PROTOTYPE / CO-TEST 1 Suppliers Designers Customer GE Hitachi
  10. 10. CO-IDEATE / CO-PROTOTYPE / CO-TEST 2 Suppliers Designers Customer GE Hitachi
  11. 11. CO-IDEATE / CO-PROTOTYPE / CO-TEST 3 Suppliers Designers Customer GE Hitachi
  12. 12. Design Thinking Customer A LEAN Six Sigma (Improvement) (Improvement) (Innovation) Design Thinking Customer B LEAN Six Sigma (Improvement) (Improvement) (Innovation)
  13. 13. VISUALS + STORYTELLING
  14. 14. VIDEOS Selling Idea Training Users
  15. 15. FUNDING Milk a cash cow until innovation shows promise
  16. 16. LEVERAGE GENERATION Y
  17. 17. Not everyone will support innovation … don't waste your energy
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