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Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
Hao dinh solution that matters ux malaysia v2
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Hao dinh solution that matters ux malaysia v2

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A talk by Hao Dinh from GE at UXMY2013 on Solution that matters

A talk by Hao Dinh from GE at UXMY2013 on Solution that matters

Published in: Business, Technology
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Transcript

  • 1. DESIGN THINKING + UX = SOLUTIONS THAT MATTER Hao Dinh
  • 2. NUCLEAR PARTS • Original parts desired • Utilities cost pressures • Suppliers exiting business
  • 3. GROW THE BUSINESS LEAN Six Sigma • Data driven • Improve quality • Lower costs • Existing products/services
  • 4. DESIGN THINKING
  • 5. http://rosspw.com/spreading-the-word-what-is-ux-design/
  • 6. DO U REALLY KNOW YOUR CUSTOMER? • Surveys not credible • Customers are different • Focus groups/groupthink • Customers don’t know Empathy = Get your “shoes” dirty
  • 7. CUSTOMER NEEDS A USER FRIENDLY WAY TO ORDER THE CORRECT PARTS
  • 8. http://rosspw.com/spreading-the-word-what-is-ux-design/
  • 9. CO-IDEATE / CO-PROTOTYPE / CO-TEST 1 Suppliers Designers Customer GE Hitachi
  • 10. CO-IDEATE / CO-PROTOTYPE / CO-TEST 2 Suppliers Designers Customer GE Hitachi
  • 11. CO-IDEATE / CO-PROTOTYPE / CO-TEST 3 Suppliers Designers Customer GE Hitachi
  • 12. Design Thinking Customer A LEAN Six Sigma (Improvement) (Improvement) (Innovation) Design Thinking Customer B LEAN Six Sigma (Improvement) (Improvement) (Innovation)
  • 13. VISUALS + STORYTELLING
  • 14. VIDEOS Selling Idea Training Users
  • 15. FUNDING Milk a cash cow until innovation shows promise
  • 16. LEVERAGE GENERATION Y
  • 17. Not everyone will support innovation … don't waste your energy

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