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A full service power packed Ad Agency<br />November 30th, 2010 •  Presented by  •  Mark Elliott	<br />
Agenda<br />Intro to SPARK<br />Clients<br />Social Media uses in business<br />Bonus: Human Resources<br />
Clients<br />
Favorite Client<br />
Working with Big Brands<br />
Social Media for Business<br />
Evolution of Online<br />User GeneratedMedia <br />Blogs<br />Podcasts<br />Mobile Phone<br />RSS<br />Online Video<br />W...
Opportunity for Social Media<br />
Communication Shift<br />Social Media Revolution : This video is produced by the author ofSocialnomics, Erik Qualman.<br /...
Twitter: Customer Service<br />
Podcasting: Human Resources<br />
Lead Generation<br />
Cause Marketing<br />
Build a Twitter Following<br />
Social Commerce<br />
Phases of Social Media<br />
Social Commerce<br />
Social Commerce<br />
Social Commerce<br />
Social Commerce and Communication<br />
Tracking and Reporting<br />e-mail<br />impressions• sent• opened• unopened• undeliverable• unsubscribes• by date and time...
Social Media = Great<br /><ul><li>Targeted
Part of integrated campaign
Extend relationship
More transparency
Shareable
Trackable</li></li></ul><li>Bonus Tips<br />LinkedIn Profile<br />Network<br />Initiative<br />Attitude<br />Business Card...
Contact Information<br />Mark Elliott, PresidentSPARK Advertising+1 (920) 725-9460<br />marke@startaspark.com<br />Twitter...
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Spark Advertising Presentation for UWO Oshkosh Principles of Advertising

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  • NameBest job – will get toPollPoll- FB page? LinkedIn? Podcast? Bloggers? Tweeps? &gt; Mobile is mktgs future. 4Square + FB + ECommerce
  • Best Job – Everything we work on is new. Work with VPs, Presidents, Owners. Learn about many businesses. Work on Macs. Relaxed environment.President-SPARKCollege UW Oshkosh-Major (started out in Business, Ended up Comm. Ad PR-1st job = Bus Dev/Sales= full service Integrated communications agencySPARK Break downMarketing strategyCreativePRWebWhy we exist-L brain, R brain
  • Top-Product video w/ buy feature &amp; shareableBottom-Twitter SMS feed, follow, learn, know what people say about it.
  • With enormous crisis comes enormous opportunityHistorically: CrisisRecoveryIndustrial revolutionRichard Florida – Author of The Great Reset, Rise of Creative Class, Professor U of Toronto.Creative potential in everyoneDevelop the creative sector (Science, Tech, Teachers, Lawyers)Going on in own state:Barbara Lawton – Lt. Governer created task force for “Creativity as a economic engine”
  • Transcript of "Spark Advertising Presentation for UWO Oshkosh Principles of Advertising"

    1. 1. A full service power packed Ad Agency<br />November 30th, 2010 • Presented by • Mark Elliott <br />
    2. 2. Agenda<br />Intro to SPARK<br />Clients<br />Social Media uses in business<br />Bonus: Human Resources<br />
    3. 3.
    4. 4. Clients<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. Favorite Client<br />
    15. 15.
    16. 16.
    17. 17. Working with Big Brands<br />
    18. 18.
    19. 19.
    20. 20. Social Media for Business<br />
    21. 21. Evolution of Online<br />User GeneratedMedia <br />Blogs<br />Podcasts<br />Mobile Phone<br />RSS<br />Online Video<br />Widgets<br />Banner Ads<br />Pay-per-click<br />SEO<br />Email Marketing<br />Affiliate Programs<br />Semantic Web<br />Platforms APIs<br />Apps<br />Cloud Computing<br />
    22. 22. Opportunity for Social Media<br />
    23. 23. Communication Shift<br />Social Media Revolution : This video is produced by the author ofSocialnomics, Erik Qualman.<br />Social Media ROI<br />
    24. 24. Twitter: Customer Service<br />
    25. 25. Podcasting: Human Resources<br />
    26. 26. Lead Generation<br />
    27. 27. Cause Marketing<br />
    28. 28. Build a Twitter Following<br />
    29. 29. Social Commerce<br />
    30. 30. Phases of Social Media<br />
    31. 31. Social Commerce<br />
    32. 32. Social Commerce<br />
    33. 33. Social Commerce<br />
    34. 34. Social Commerce and Communication<br />
    35. 35. Tracking and Reporting<br />e-mail<br />impressions• sent• opened• unopened• undeliverable• unsubscribes• by date and time<br />engagements• links clicked• forwards• bookmarks• by date and time• clicks by contact• social bookmarks• new subscribers<br />RSS<br />impressions• by feed• by source• by geographic location• by date and time<br />engagements• by feed• by geographic location• by date and time<br />podcast<br />views• by geographic location• by date and time<br />influencers• impressions by embedded location• e-mail forwards• social bookmarks<br />video<br />impressions• by geographic location• by date and time<br />influencers• impressions by embedded location• e-mail forwards• social bookmarks<br />widgets<br />impressions• by geographic location• by date and time<br />influencers• impressions by embedded location• e-mail forwards• social bookmarks• RSS links clicked (if not mirrored feed)<br />
    36. 36. Social Media = Great<br /><ul><li>Targeted
    37. 37. Part of integrated campaign
    38. 38. Extend relationship
    39. 39. More transparency
    40. 40. Shareable
    41. 41. Trackable</li></li></ul><li>Bonus Tips<br />LinkedIn Profile<br />Network<br />Initiative<br />Attitude<br />Business Card<br />Tech education<br />
    42. 42. Contact Information<br />Mark Elliott, PresidentSPARK Advertising+1 (920) 725-9460<br />marke@startaspark.com<br />Twitter: @SPARKAdvtsg<br />Linkedin: http://www.linkedin.com/sparkadvertising<br />Facebook: SPARK Advertising<br />
    43. 43. www.startaspark.com<br />
    44. 44.
    45. 45. Social Media cont.<br />SPARK will distribute content via relevant channels using Shoutlet platform.<br /><ul><li> Blog posts surrounding campaign ideas, as well as other gift-giving topics—one blog post per week is recommended
    46. 46. Videoson YouTube and Figi’s microsite
    47. 47. Twitter updates about new videos, pictures or blog posts, gift-giving tips, Figi’s unique products, etc. (Twitter will be the primary way to channel traffic to Figi’s web site and publicize contests or promotions)
    48. 48. Facebook will host pictures of Figi’s food, employees and user-submitted photos of people using/enjoying Figi’s products
    49. 49. Email harvesting</li></li></ul><li>
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