NameBest job – will get toPollPoll- FB page? LinkedIn? Podcast? Bloggers? Tweeps? > Mobile is mktgs future. 4Square + FB + ECommerce
Best Job – Everything we work on is new. Work with VPs, Presidents, Owners. Learn about many businesses. Work on Macs. Relaxed environment.President-SPARKCollege UW Oshkosh-Major (started out in Business, Ended up Comm. Ad PR-1st job = Bus Dev/Sales= full service Integrated communications agencySPARK Break downMarketing strategyCreativePRWebWhy we exist-L brain, R brain
Top-Product video w/ buy feature & shareableBottom-Twitter SMS feed, follow, learn, know what people say about it.
With enormous crisis comes enormous opportunityHistorically: CrisisRecoveryIndustrial revolutionRichard Florida – Author of The Great Reset, Rise of Creative Class, Professor U of Toronto.Creative potential in everyoneDevelop the creative sector (Science, Tech, Teachers, Lawyers)Going on in own state:Barbara Lawton – Lt. Governer created task force for “Creativity as a economic engine”
Transcript of "Spark Advertising Presentation for UWO Oshkosh Principles of Advertising"
A full service power packed Ad Agency<br />November 30th, 2010 • Presented by • Mark Elliott <br />
Agenda<br />Intro to SPARK<br />Clients<br />Social Media uses in business<br />Bonus: Human Resources<br />
Tracking and Reporting<br />e-mail<br />impressions• sent• opened• unopened• undeliverable• unsubscribes• by date and time<br />engagements• links clicked• forwards• bookmarks• by date and time• clicks by contact• social bookmarks• new subscribers<br />RSS<br />impressions• by feed• by source• by geographic location• by date and time<br />engagements• by feed• by geographic location• by date and time<br />podcast<br />views• by geographic location• by date and time<br />influencers• impressions by embedded location• e-mail forwards• social bookmarks<br />video<br />impressions• by geographic location• by date and time<br />influencers• impressions by embedded location• e-mail forwards• social bookmarks<br />widgets<br />impressions• by geographic location• by date and time<br />influencers• impressions by embedded location• e-mail forwards• social bookmarks• RSS links clicked (if not mirrored feed)<br />
Social Media cont.<br />SPARK will distribute content via relevant channels using Shoutlet platform.<br /><ul><li> Blog posts surrounding campaign ideas, as well as other gift-giving topics—one blog post per week is recommended
Twitter updates about new videos, pictures or blog posts, gift-giving tips, Figi’s unique products, etc. (Twitter will be the primary way to channel traffic to Figi’s web site and publicize contests or promotions)
Facebook will host pictures of Figi’s food, employees and user-submitted photos of people using/enjoying Figi’s products