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Uwm women leaders   advertise yourself - personal brand
 

Uwm women leaders advertise yourself - personal brand

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  • Talk about SEO on this slide.
  • WikipediaTalk about ‘crowdsharing’ and ‘crowd sourcing’Companies are using the technology to talk and to listen to employees, customers, suppliers, to innovate
  • Talk about Monster profile here also.
  • Emphasize around tHe WORLD
  • LISTEN – KEY ACTIVITY ON TWITTER
  • Facebook surpassed Google about 1 month ago – most popular web site.
  • SEO
  • toolmantim

Uwm women leaders   advertise yourself - personal brand Uwm women leaders advertise yourself - personal brand Presentation Transcript

  • Advertise yourself!
    Building your personal brand with social networking
    Friday, 30 April 2010
  • Goal
    You understand how important your digital brand is to your everyday life
    You take away two actions from the many suggestions and improve your digital brand by Monday
    Please ask questions at any time!
    Friday, 16 April 2010
    2
  • Most Americans are invisible…
    We have a small network of people who know us at work or in our neighborhoods… maybe 100 to 500 people….
    In today’s highly competitive society, becoming well known is a necessity and you need to take care of your image…
    Friday, 16 April 2010
    3
  • Everybody has a personal brand
    You are responsible for protecting and promoting it.
    Whether you like it or not your brand includes
    Your appearance (don’t forget about online photos)
    Your personality (even on your bad days)
    How you communicate – verbal, non-verbal, written, voicemail greeting and messages, your online footprint
    Your past roles, skills, experience and accomplishments
    Your value proposition
    Never has it been more important or
    challenging to manage your brand
    Friday, 16 April 2010
    4
  • There are a lot of books about branding yourself…
    But not many to help with your digital brand….
    Friday, 16 April 2010
    5
  • So….who are you?
    Friday, 16 April 2010
    6
  • But what about online?
    Friday, 16 April 2010
    7
  • What is Social Media?
    “a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations”
    --Charline Li and Josh Bernoff, Groundswell
    Friday, 16 April 2010
    8
  • But it is not a trend anymore….
    And it has evolved from just a personal activity to a very professional one with businesses finding ways to connect with customers, employees etc.
    Your online profiles and the content you publish will help you make new connections and define your brand for those who do not know you…
    Friday, 16 April 2010
    9
  • Social media is here to stay….
    1Forrester Research, 2009
    2Nielson, Global Face & Networked Places, 2009
    Friday, 16 April 2010
    10
  • Social Media’s Reach
    Friday, 16 April 2010
    11
  • Why build your brand online?
    Career opportunities either now or in the future
    Demonstrate your expertise
    Build credibility with customers
    Improve the image of your company
    To understand how Gen Y is using Social Media to communicate and break down barriers
    If you don’t, someone else will…
    Friday, 16 April 2010
    12
  • If you are looking for a job…
    Facebook, Twitter and LinkedIn are the fastest growing sites and among the most popular sites recruiters and hiring managers are utilizing to build their talent pipelines1
    1CareerBuilder, Will Tweet for Jobs, 2010
    Friday, 16 April 2010
    13
  • What should I do first?
    Define your brand
    Go where people are that have similar interests
    Connect to the right people
    Publish your content – find your passion and voice it
    Consolidate and display your activity
    Friday, 16 April 2010
    14
  • LinkedIn
    With over 53 million members in 200 countries and territories around the world1, LinkedIn is a free professional networking site that enables members to post their resumes, recommend friends, and connect with other industry professionals.
    1 in 20 U.S. users is a recruiter, headhunter, or HR professional.1
    1LinkedIn.com
    Friday, 16 April 2010
    15
  • What should I do on LinkedIn?
    Make sure your profile is complete
    Connect with ‘brand building’ associates
    Join professional groups and contribute
    Link your Twitter account to your LinkedIn account to keep your content ‘fresh’
    Start a group
    Friday, 16 April 2010
    16
  • Twitter
    Twitter is a free micro-blogging site that enables users to send and receive messages – or “tweets” – of up to 140 characters. With 17 million registered users1, Twitter’s popularity has grown exponentially since it launched in 2008; however, regular engagement is relatively low: 90% of the activity on the site is generated from only 10% of the users2.
    1twitterscore.net
    2Forrester
    Friday, 16 April 2010
    17
  • What should I do on Twitter?
    Start following people that interest you or are thought leaders in their industry. A few people I follow:
    Charlene Li
    Al Gore
    Jeff Joerres
    7Summits
    Re-tweet
    Then….start tweeting!
    Build up a backlog of tweets
    Share articles you find interesting by clicking on Social Media links
    Link your Twitter and LinkedIn accounts for maximum SEO
    Use Tweetdeck on Facebook to share Tweets
    Friday, 16 April 2010
    18
  • Facebook
    Facebook is a social networking service that lets you connect with friends, co-workers, and others who have common backgrounds. As the second most trafficked Web site in the world, Facebook has over 400 million active users worldwide1. The average user spends over 55 minutes per day on Facebook.
    1Facebook Statistics, February 2010
    Friday, 16 April 2010
    19
  • What should I do on Facebook?
    Set your security settings to ‘Friends Only’
    Be careful who you ‘friend’
    Become a ‘Fan’ of groups that interest you
    Share group content with your Friends
    Friday, 16 April 2010
    20
  • What about a Blog?
    A blog can be great for your professional brand
    It helps you crystallize your thoughts on a topic
    You might help someone!
    However, blogging is not for everyone
    You WILL be criticized…online…for the whole world to see
    There are lots of sites to help you get started
    www.howtostartablog.org
    Friday, 16 April 2010
    21
  • Look for opportunities on industry or special interest sites…
    Friday, 16 April 2010
    22
  • Post your presentations on Slideshare.net – Make sure your name and bio are included
    Friday, 16 April 2010
    23
  • Monitor your brand
    You can’t control it….but you can help to steer it and add your own POV
    Use
    Search.twitter.com
    Google Alerts
    Technorati
    Friday, 16 April 2010
    24
  • Your Brand Lasts forever…
    Be Memorable
    Never say ‘no’ to an opportunity
    Be true to yourself
    Stay consistent with your brand
    Friday, 16 April 2010
    25
  • Thank you.
    Carissa Rollins
    rollinsc@wi.rr.com
    rollinsc on Twitter
    www.linkedin.com/in/carissarollins
    Friday, 30 April 2010
    26