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Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
Uwm women leaders   advertise yourself - personal brand
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Uwm women leaders advertise yourself - personal brand

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  • Talk about SEO on this slide.
  • WikipediaTalk about ‘crowdsharing’ and ‘crowd sourcing’Companies are using the technology to talk and to listen to employees, customers, suppliers, to innovate
  • Talk about Monster profile here also.
  • Emphasize around tHe WORLD
  • LISTEN – KEY ACTIVITY ON TWITTER
  • Facebook surpassed Google about 1 month ago – most popular web site.
  • SEO
  • toolmantim
  • Transcript

    1. Advertise yourself!<br />Building your personal brand with social networking<br />Friday, 30 April 2010<br />
    2. Goal<br />You understand how important your digital brand is to your everyday life<br />You take away two actions from the many suggestions and improve your digital brand by Monday<br />Please ask questions at any time!<br />Friday, 16 April 2010<br />2<br />
    3. Most Americans are invisible…<br />We have a small network of people who know us at work or in our neighborhoods… maybe 100 to 500 people….<br />In today’s highly competitive society, becoming well known is a necessity and you need to take care of your image…<br />Friday, 16 April 2010<br />3<br />
    4. Everybody has a personal brand<br />You are responsible for protecting and promoting it.<br />Whether you like it or not your brand includes<br />Your appearance (don’t forget about online photos)<br />Your personality (even on your bad days)<br />How you communicate – verbal, non-verbal, written, voicemail greeting and messages, your online footprint<br />Your past roles, skills, experience and accomplishments<br />Your value proposition<br />Never has it been more important or<br />challenging to manage your brand<br />Friday, 16 April 2010<br />4<br />
    5. There are a lot of books about branding yourself…<br />But not many to help with your digital brand….<br />Friday, 16 April 2010<br />5<br />
    6. So….who are you?<br />Friday, 16 April 2010<br />6<br />
    7. But what about online?<br />Friday, 16 April 2010<br />7<br />
    8. What is Social Media?<br />“a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations”<br />--Charline Li and Josh Bernoff, Groundswell<br />Friday, 16 April 2010<br />8<br />
    9. But it is not a trend anymore….<br />And it has evolved from just a personal activity to a very professional one with businesses finding ways to connect with customers, employees etc.<br />Your online profiles and the content you publish will help you make new connections and define your brand for those who do not know you…<br />Friday, 16 April 2010<br />9<br />
    10. Social media is here to stay….<br />1Forrester Research, 2009<br />2Nielson, Global Face & Networked Places, 2009<br />Friday, 16 April 2010<br />10<br />
    11. Social Media’s Reach<br />Friday, 16 April 2010<br />11<br />
    12. Why build your brand online?<br />Career opportunities either now or in the future<br />Demonstrate your expertise<br />Build credibility with customers<br />Improve the image of your company<br />To understand how Gen Y is using Social Media to communicate and break down barriers<br />If you don’t, someone else will…<br />Friday, 16 April 2010<br />12<br />
    13. If you are looking for a job…<br />Facebook, Twitter and LinkedIn are the fastest growing sites and among the most popular sites recruiters and hiring managers are utilizing to build their talent pipelines1<br />1CareerBuilder, Will Tweet for Jobs, 2010<br />Friday, 16 April 2010<br />13<br />
    14. What should I do first?<br />Define your brand<br />Go where people are that have similar interests<br />Connect to the right people<br />Publish your content – find your passion and voice it<br />Consolidate and display your activity<br />Friday, 16 April 2010<br />14<br />
    15. LinkedIn <br />With over 53 million members in 200 countries and territories around the world1, LinkedIn is a free professional networking site that enables members to post their resumes, recommend friends, and connect with other industry professionals. <br />1 in 20 U.S. users is a recruiter, headhunter, or HR professional.1<br />1LinkedIn.com<br />Friday, 16 April 2010<br />15<br />
    16. What should I do on LinkedIn?<br />Make sure your profile is complete<br />Connect with ‘brand building’ associates<br />Join professional groups and contribute<br />Link your Twitter account to your LinkedIn account to keep your content ‘fresh’<br />Start a group <br />Friday, 16 April 2010<br />16<br />
    17. Twitter<br />Twitter is a free micro-blogging site that enables users to send and receive messages – or “tweets” – of up to 140 characters. With 17 million registered users1, Twitter’s popularity has grown exponentially since it launched in 2008; however, regular engagement is relatively low: 90% of the activity on the site is generated from only 10% of the users2.<br />1twitterscore.net<br />2Forrester<br />Friday, 16 April 2010<br />17<br />
    18. What should I do on Twitter?<br />Start following people that interest you or are thought leaders in their industry. A few people I follow:<br />Charlene Li<br />Al Gore<br />Jeff Joerres<br />7Summits<br />Re-tweet<br />Then….start tweeting!<br />Build up a backlog of tweets<br />Share articles you find interesting by clicking on Social Media links <br />Link your Twitter and LinkedIn accounts for maximum SEO<br />Use Tweetdeck on Facebook to share Tweets<br />Friday, 16 April 2010<br />18<br />
    19. Facebook<br />Facebook is a social networking service that lets you connect with friends, co-workers, and others who have common backgrounds. As the second most trafficked Web site in the world, Facebook has over 400 million active users worldwide1. The average user spends over 55 minutes per day on Facebook.<br />1Facebook Statistics, February 2010<br />Friday, 16 April 2010<br />19<br />
    20. What should I do on Facebook? <br />Set your security settings to ‘Friends Only’<br />Be careful who you ‘friend’<br />Become a ‘Fan’ of groups that interest you<br />Share group content with your Friends<br />Friday, 16 April 2010<br />20<br />
    21. What about a Blog?<br />A blog can be great for your professional brand<br />It helps you crystallize your thoughts on a topic<br />You might help someone!<br />However, blogging is not for everyone<br />You WILL be criticized…online…for the whole world to see<br />There are lots of sites to help you get started<br />www.howtostartablog.org<br />Friday, 16 April 2010<br />21<br />
    22. Look for opportunities on industry or special interest sites…<br />Friday, 16 April 2010<br />22<br />
    23. Post your presentations on Slideshare.net – Make sure your name and bio are included<br />Friday, 16 April 2010<br />23<br />
    24. Monitor your brand<br />You can’t control it….but you can help to steer it and add your own POV<br />Use <br />Search.twitter.com<br />Google Alerts<br />Technorati<br />Friday, 16 April 2010<br />24<br />
    25. Your Brand Lasts forever…<br />Be Memorable<br />Never say ‘no’ to an opportunity<br />Be true to yourself<br />Stay consistent with your brand<br />Friday, 16 April 2010<br />25<br />
    26. Thank you.<br />Carissa Rollins<br />rollinsc@wi.rr.com<br />rollinsc on Twitter<br />www.linkedin.com/in/carissarollins<br />Friday, 30 April 2010<br />26<br />

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