The Brand Called….You Pitch You! Facilitator:Johonna Duckworth of Creative Images
IntroductionPurpose Discuss personal branding and its benefits Provide tips on how to define and market your personal brand Creating a personal branding tool boxPresenter Profile CEO, Creative Images, Impression Management Consulting Company Over 10 years of providing image coaching and wardrobe solutions Bachelor of Science, CIS /Associate of Arts, Fashion Marketing and Retail Management, Certified Life Skills Coach
Personal Branding - The Beginning• Coined in 1997 by Tom Peters in a Fast Company article titled “The Brand Called You”• Peters wrote, “Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies. Our most important job is to be head marketer for the brand called You.”
What Is Branding?• Branding is… – An image created in someone’s mind – Products that are branded are often chosen over similar products because they top of mind to consumers – It’s both tangible and intangible characteristics of a product or service that make it stand out among the competition
A Personal Brand• Personal Branding Is… – Intrinsic – Authentic – Individual• Personal Branding Is Not… – Artificially created or manufactured – Just a logo or tag line – Self-centered or self-indulgent
A Compelling Personal Brand Should...• Have a clear vision• Create a strong offering• Be a personality to remember• Know your target audience• A strong presentation• Deliver what you promise• Leave room to expand
7 Must Have Items For Your Branding Tool Box 1. Personal mission statement 2. Personal & Professional Image 3. Social media image 4. Personal commercial/elevator speech 5. Your network 6. Expertise 7. Self-Confidence
Personal Image Professional Impact Image Matters
Image Matters• Research indicates that first impressions are formed within 7 seconds.• 55% of a first impression comes from nonverbal cues, more than half of every first impression is based on how you look.• Only 7% of a first impression is based on what you actually say.
Image Matters• 1) Desired Professional Image Example: What do I want people to say about me when I leave the room?• 2) Undesired Professional Image Example: What do I NOT want people to say about me when I leave the room?• 3) Perceived Professional Image Example: What I perceive my image to be based on, direct and indirect feedback about my persona, character, and commitment
If You Had A Choice, Which Gift Would YouSelect?
The Message Is In The Packing What does your packing say about you?
Image MattersWhich one of these men would you trust with your money??
Image MattersIf each of these ladies were all hiring for the same job that you were interested in, which one would you want to work for?
What does your clothing say about you?Find your partner and ask them:What does my clothing choice say about me today?1. I want people to notice me2. I’m expressing my creative side3. I know better, but I don’t care4. Somebody PLEASE help me!5. I’m fashion forward
These Are NOT Elevator Speeches• “My name is Tiffany, I’m a in the PR field”• "My name is Peter Walker and Im with Sideway Doors and windows "• “My name is Felicia, I sell life insurance and I’m a financial planner.”• “My name is Joann, I’m a consultant.”• “My company is in technology.• “Hi, I’m Karen, I’m a teacher.
Try Adding…• “We’ve been in business for 20 years and are best at…”• “We are a company that prides our self on globalization we have over 100 offices across the UK and Europe.”• “We meet the highest quality standards…”• “I provide excellent management development training programs…”
How about these…?• “I’m Tiffany Walker, I help small businesses improve the way they market and promote their products and services so they find more clients, close more deals and enhance customer retention.”• “My name is Joann Danvers, I can provide you with the perfect gift at the perfect time and for any occasion without you ever having to leave the office."• “My name is Felicia, I help families save money so they can pay off their mortgage sooner, buy the best education for their children, and then relax and enjoy their retirement.”
Pitch You!Using your newly created personal statement,create a 30 second elevator speech
Work Your Network– Don’t be shy, work your personal and professional networking circles: friends, colleagues, programs you are a part of, family, organizations– Search out new professional associations or online communities to add to your network– Find opportunities to weave your personal mission/vision statements into conversation with your network
Resources• Free online elevator speech toolhttp://www.alumni.hbs.edu/careers/pitch/• Book: My Style My Way
Enhance Your Brand• Enhancing your profile – Volunteer – Be involved – Talk about your mission and your edge/talents/etc. – Be consistent in your behavior• Everything you do and choose not to do, can communicate the value of your brand – Words you say – How you dress – E-mails you send – How you conduct yourself in meetings – Conversations you have
Things To Remember• First impressions are formed in 7 seconds• Create a personal mission statement that is clear and accurately describes your core skills• Personal branding creates the following: 1) Visibility 2) Increased Self-Awareness 3) Differentiation• Social Media Image is a part of your professional image• Become the go-to person in your network
Creative Images Services Customized Workshops Wardrobe Audits Personal Shopping Image Coaching Dress Code Development Professional Dress EventsEmail us at: email@example.comVisit online at: www.yourcre8tiveimage.com Call us at: 414-687-5999
Special Offer TODAY ONLY(4) 1 hour Lunch Time Teleclass SeriesSubject: 12 Items Every Woman’s WardrobeShould HaveCost: $97 (That’s less then$25 per hour….morethan $100 savings!)These classes are full of style and image advice fromstyle expert(s), resources, tips and discount on otherservices. Cost also includes hand-outs.Sign-up today. Class starts April 12th – May 3rd