Communication, Training and New Technologies: Joined at the Hip: Elaine Douglas - Presentation Transcript
Introducing Supportive Technologies: Searching for the Tipping Point Elaine Douglas
Make a better mousetrap, and the world will beat a path to our door.
-Ralph Waldo Emerson
One of the greatest pains to human nature is the pain of a new idea. …, therefore, common men hate a new idea...
- Walter Bagehot
I-TECH’s Work
Development of a skilled health work force and
Well-organized national health delivery systems, in order to
Provide effective prevention, care and treatment of infections disease in the developing world
Technologies are key
Technology Roll-Out
New technologies may seem to be the answer
Putting them in place adequately
Overcoming natural resistance is key
Training Delivery
Audience Response System
Distance Learning
PowerPoint
Videos
Health System Strengthening
Laboratory Equipment (like Viral Load and CD4 testing equipment)
Electronic Medical Records and Informatics
Video Conferencing
Telemedicine
Diffusion of Innovation
Theory from Everett Rogers
Diffusion is the process by which an innovation is communicated through channels over time among members of a social system
Four Main Elements
Innovation
Communication Channels
Time
Social System
Critical to Success
Not just moving through the elements, but
The capability to do something useful
The Role of “Early Adopters”
The “Tipping Point”
The level at which the momentum for change becomes unstoppable
Occurs as Early Adopters start using the technology
And the majority catches on
Remember: the majority will only adopt innovations once locally successful
Resistance
Common
May be due to:
Perceived Loss of Power
Lack of Knowledge
Threat
Fear
Learning Theories
Response to New Technologies
Particularly Resistance
Domains of Learning Theory
Emphasis on learning with understanding and comprehension, not just memorization, led to creation of taxonomies for three domains, or categories, of learning:
Cognitive
Affective
Psychomotor
Source: Mager, Bloom, Krathwahl
Training Summit: Session 2.Theories
Cognitive Domain 1
Knowledge
Comprehension
Application
Analysis
Synthesis
Evaluation
1 Bloom 1956
Training Summit: Session 2.Theories
Psychomotor Domain 2
Perception
Set
Guided response
Mechanism
Complex overt response
2 Rothwell and Kazanas (1989)
Training Summit: Session 2.Theories
Affective Domain 3
Receiving: Attending and open to new information.
Responding: Active pursuit of an interest.
Valuing: Ability to demonstrate commitment.
Organization: Ability to prioritize and organize values.
Internalizing values: Ability to act consistently and predictably according to a value system or consistent philosophy.
3 Krathwohl, D.R., Bloom, B.S., and Masia, B.B. (1964)
This session will explore the interface of communic more
This session will explore the interface of communication, training and new technologies by examining specific interventions which use a combination of these strategies. The speakers will use examples from their work at Washington Global Health Alliance, PATH and International Training and Education Center on HIV/AIDS
(I-TECH), to elaborate on how these types of interventions can work together to create successful sustainable programs. less
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